Editing Odwalla (section)

==Production==
[[Image:Odwalla display stand grocerystore.JPG|thumb|right|A refrigerated Odwalla display case at a grocery store; Odwalla used these cases to increase its products' visibility.]]
Odwalla used what it characterized as "fresh-sourced" produce (fruits and vegetables that had recently been harvested) to make many of its products,<ref name="SEC"/><ref name="freshy">{{cite web|url=http://www.odwalla.com/Freshology.jsp |title=Freshology |access-date=2008-08-07 |publisher=Odwalla Inc. |url-status=dead |archive-url=https://web.archive.org/web/20080714023622/http://www.odwalla.com/Freshology.jsp |archive-date=July 14, 2008 }}</ref> as well as [[Organic food|organic]] [[oats]] for food bars and certain [[tropical fruits]] in a frozen [[purée]] form, purchased from an outside source and blended with fruit juice.<ref name="SEC"/><ref name="pr1"/> Because Odwalla used fresh produce, some juices were seasonal.<ref>{{cite news
 |url=http://findarticles.com/p/articles/mi_m3289/is_n5_v163/ai_15433389 
 |title=Beverages turn icy&nbsp;… and steamy - beverage sales - New Food Products Annual - Industry Overview 
 |access-date=2008-08-18 
 |author=Dornblaster, Lynn 
 |date=1994-04-15 
 |work=Prepared Foods 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203035526/http://findarticles.com/p/articles/mi_m3289/is_n5_v163/ai_15433389 
 |archive-date=2009-02-03 
}} Under the "It's Still the New Age" section.</ref><ref name="tang">{{cite news
 |url=http://findarticles.com/p/articles/mi_m0EIN/is_1999_Dec_20/ai_58307855 
 |title=Season's Squeezings from Odwalla: 100% Pure Squeezed Tangerine Juice; Now's the Time for Tangerine 
 |access-date=2008-08-20 
 |date=1999-12-20 
 |work=Business Wire 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203035000/http://findarticles.com/p/articles/mi_m0EIN/is_1999_Dec_20/ai_58307855 
 |archive-date=2009-02-03 
}}</ref> Fruit availability and price were also affected by adverse weather, disease, and natural disasters.<ref name="pr1"/> Throughout the year, Odwalla juice colors and flavors changed slightly because different types of fruit were used.<ref name="tenq"/><ref name="freshy"/>

After the ''E.&nbsp;coli'' outbreak, Odwalla improved the safety of several of its production processes. Before the fruit entered the factory, it was washed, sorted and sanitized. Once it reached the plant, the apples, carrots, and citrus fruits were separated and washed again. The fruit was pressed to get the juice, which was then [[Flash pasteurization|flash pasteurized]] and bottled.<ref name="freshy"/><ref name="energy">{{cite web
 |url=http://iac.rutgers.edu/redirect.php?rf=SF0244CaseStudy
 |archive-url=https://web.archive.org/web/20090203102034/http://iac.rutgers.edu/redirect.php?rf=SF0244CaseStudy
 |url-status=dead
 |archive-date=2009-02-03
 |title=Food Manufacturing Industrial Assessment 
 |access-date=2008-08-20 
 |date=2002-06-13 
 |format=PDF 
 |publisher=U.S. Department of Energy 
}}</ref> A sample underwent quality testing, and, if it passed, the batch was shipped in refrigerated trucks to various [[distribution centers]] in the United States.<ref name="pr1"/><ref name="freshy"/> Odwalla juice had a relatively short [[shelf life]] compared to other beverages and thus required refrigeration. However, the shelf life was considerably extended after the introduction of flash pasteurization in 1996 and a new plastic bottle in 2001.<ref name="SEC"/><ref name="deadly"/><ref name="pr1"/> Generally, Odwalla products were sold in special Odwalla-brand displays at grocery and convenience stores, instead of being intermixed with other products.<ref name="Growwing"/><ref name="pr1"/>