Editing Paul Poiret (section)

== Brand revival ==
Commercially inactive since 1933, the Poiret global trademark rights were acquired by the [[Luxembourg City|Luxembourg-based]] company [[Luvanis]] in the early 2010s<ref>{{Cite news|url=http://wwd.com/business-news/mergers-acquisitions/paul-poiret-poised-for-brand-revival-8006346/|title=Paul Poiret Poised for Brand Revival|last=Socha|first=Miles|date=27 October 2014|work=WWD|access-date=4 March 2024|language=en-US}}</ref>  The right to use the brand name was then sold to the South-Korean fashion and luxury conglomerate [[Shinsegae|Shinsegae International]]in 2015.<ref>{{Cite news|url=https://runway.blogs.nytimes.com/2014/10/28/the-name-of-the-french-fashion-designer-paul-poiret-is-for-sale/|title=Fashionistas and Investors Start Salivating: Paul Poiret Is For Sale|last=Friedman|first=Vanessa|work=On the Runway Blog|date=28 October 2014 |access-date=4 March 2024|language=en}}</ref>

In 2018 Shinsegae officially confirmed the relaunch of Poiret from Paris with Belgian businesswoman Anne Chapelle at its helm, and Paris-based Chinese [[Haute couture|couturiere]] [[Yiqing Yin]] as its artistic director.<ref>{{Cite news|url=https://www.businessoffashion.com/articles/people/anne-chapelles-next-move-rebooting-poiret|url-access=subscription |title=Anne Chapelle's Next Move: Rebooting Poiret|last=Ahmed|first=Osman|date=30 January 2018|work=The Business of Fashion|access-date=4 March 2024|language=en-GB}}</ref> However after only two seasons Shinsegae announced the departure of Yiqing Yin and pivoted the brand into primarily cosmetics and skincare.<ref>{{Cite web |last=Foreman |first=Katya |date=11 December 2018 |title='Sleeping Beauty' Syndrome: Recently Revived Poiret Splits with Designer |url=https://wwd.com/feature/poiret-parts-ways-with-yiqing-yin-1202931338/ |website=WWD |language=en-US |access-date=4 March 2024}}</ref>