Editing Pay-per-click (section)

==Legal==

In 2012, Google was initially ruled to have engaged in misleading and deceptive conduct by the [[Australian Competition & Consumer Commission]] (ACCC) in possibly the first legal case of its kind. The ACCC ruled that Google was responsible for the content of its sponsored AdWords ads that had shown links to a car sales website [[Carsales]]. The ads had been shown by Google in response to a search for [[Honda Australia]]. The ACCC said the ads were deceptive, as they suggested Carsales was connected to the Honda company. The ruling was later overturned when Google appealed to the [[High Court of Australia]]. Google was found not liable for the misleading advertisements run through AdWords despite the fact that the ads were served up by Google and created using the company's tools.<ref>{{cite web|url=http://www.australiancontractlaw.com/cases/google.html|title=Google Inc vs ACCC|website=australiancontractlaw.com|access-date=2015-07-02|archive-date=2019-10-29|archive-url=https://web.archive.org/web/20191029230132/http://www.australiancontractlaw.com/cases/google.html|url-status=dead}}</ref>