Editing Popular Electronics (section)

==Ziff-Davis asset sale==
In 1953, [[William B. Ziff, Jr.]] (age 23) was thrust into the publishing business when his father died of a heart attack. In 1982, Ziff was diagnosed with prostate cancer so he asked his three sons (ages 14 to 20) if they wanted to run a publishing empire. They did not. Ziff wanted to simplify the estate by selling some of the magazines. In November 1984, [[CBS]] bought the consumer group for $362.5 million and [[Rupert Murdoch]] bought the business group for $350 million.

This left Ziff-Davis with the computer group and the database publisher (Information Access Company.) These groups were not profitable. Ziff took time off to successfully battle the prostate cancer. (He lived until 2006.) When he returned he focused on magazines like ''[[PC Magazine]]'' and ''[[MacUser]]'' to rebuild Ziff-Davis.<ref name = "NY Times Aug 9 1988">{{cite news | last = Dougherty | first = Philip H. | title = The Media Business: Advertising; Pc Magazine Sees Buyers As 'Heroes' | newspaper = The New York Times | page = D19 | date = August 9, 1988 | url = https://www.nytimes.com/1988/08/09/business/the-media-business-advertising-pc-magazine-sees-buyers-as-heroes.html}} "With 5,500 ad pages in 1987, Mr. Huey said, PC Magazine moved ahead of Vogue. Ad revenue for last year was $79 million, and for the first five months of this year it was $50 million."</ref> In 1994 he and his sons sold Ziff-Davis for $1.4 billion.