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=== The Power Mac G5 and the end of Power (2003β2006) === By the time the [[Power Mac G5]] was unveiled at Apple's [[Worldwide Developers Conference]] in July 2003, Apple's desktop range had fallen significantly behind competing computers in performance. The G5 closed much of this gap by moving to the [[PowerPC 970]] processor with clock speeds up to 2.0 GHz, and a full 64-bit architecture. It also introduced a significantly revised enclosure design, replacing the use of plastics with [[Anodizing|anodized aluminum]] alloy. Reviews were generally positive. InfoWorld described the G5 as "Apple's best work yet", and said it "delivers on the present need for rapid computing, deep multitasking, and responsive user interfaces β as well as the future need for mainstream computers that rapidly process and analyze massive data sets."<ref>{{cite web | url = https://www.infoworld.com/article/2679339/operating-systems/power-mac-g5-is-apple-s-best-work-yet.html | title = Power Mac G5 is Apple's best work yet | date = December 31, 2003 | last = Yager | first = Tom | work = InfoWorld | access-date = 2018-01-20 | language = en | archive-date = January 21, 2018 | archive-url = https://web.archive.org/web/20180121185819/https://www.infoworld.com/article/2679339/operating-systems/power-mac-g5-is-apple-s-best-work-yet.html | url-status = live }}</ref> PC Magazine again awarded the Power Mac G5 with its Award for Technical Excellence for 2003.<ref>{{cite magazine | url = https://books.google.com/books?id=gWq-HJY2HdkC&pg=PA84 | title = PC Magazine | date = December 30, 2003 | publisher = Ziff Davis, Inc. | page = 84 | language = en | access-date = December 19, 2020 | archive-date = April 11, 2022 | archive-url = https://web.archive.org/web/20220411160536/https://books.google.com/books?id=gWq-HJY2HdkC&pg=PA84 | url-status = live }}</ref> However, the G5's heavy weight (10 pounds more than the previous year's Quicksilver Power Mac G4), limited internal expansion options, issues with [[Ground loop (electricity)|ground loop]], and noise in the single-processor models' [[Power supply unit (computer)|power supply units]] resulted in significant criticism of the product.<ref>{{cite web | url = https://arstechnica.com/staff/2006/03/3059/ | title = Apple versus the analog monster | work = Ars Technica | date = March 5, 2006 | access-date = 2018-01-17 | archive-date = January 18, 2018 | archive-url = https://web.archive.org/web/20180118064650/https://arstechnica.com/staff/2006/03/3059/ | url-status = live }}</ref> Apple also continued to make unsubstantiated performance claims about the new Power Mac. This resulted in the [[Advertising Standards Authority (United Kingdom)|Advertising Standards Authority]] for the United Kingdom banning Apple from using the phrase "the world's fastest, most powerful personal computer" to describe the Power Mac G5 after independent tests carried out by the [[Broadcast Advertising Clearance Centre]] determined the claim to be false.<ref>{{Cite web | url = https://www.theregister.co.uk/2003/11/11/watchdog_bans_apple_power_mac/ | title = Watchdog bans Apple Power Mac G5 ads | website = [[The Register]] | date = November 11, 2003 | access-date = 2018-01-14 | archive-date = January 21, 2018 | archive-url = https://web.archive.org/web/20180121071641/https://www.theregister.co.uk/2003/11/11/watchdog_bans_apple_power_mac/ | url-status = live }}</ref> Another claim made by Steve Jobs at the 2003 [[Worldwide Developers Conference]] was that the company would be selling a 3 GHz G5 by mid-2004; this never happened.<ref>{{cite web | url = https://www.macworld.com/article/1035690/apple.html | title = New G5s announced; no 3 GHz or G5 laptops 'any time soon' | website = Macworld | access-date = 2018-01-20 | archive-date = January 21, 2018 | archive-url = https://web.archive.org/web/20180121071706/https://www.macworld.com/article/1035690/apple.html | url-status = live }}</ref> Three generations of Power Mac G5 were released before it was discontinued during the [[Mac transition to Intel processors]]. The announcement of the transition came in mid-2005, but the third generation of G5 systems was introduced towards the end of 2005. Most notably in this generation was the introduction of a Quad-core 2.5 GHz system. Not only was this the first Apple computer with four processing cores, it was the first to incorporate [[PCI Express]] instead of [[PCI-X]] for internal expansion.<ref>{{cite web | url = http://lowendmac.com/2005/power-mac-g5-quad/ | title = Power Mac G5 Quad (Late 2005) | date = 2005-10-19 | work = Low End Mac | access-date = 2018-01-20 | archive-date = December 27, 2017 | archive-url = https://web.archive.org/web/20171227204219/http://lowendmac.com/2005/power-mac-g5-quad/ | url-status = live }}</ref> It also required an [[IEC 60320]] C19 power connector that was more common on rackmounted server hardware, instead of the industry-standard C13 connector used with personal computers. The official end to the Power Macintosh line came at the 2006 Worldwide Developers Conference, where [[Phil Schiller]] introduced its replacement, the [[Mac Pro]]. The G5's enclosure design was retained for the Mac Pro and continued to be used for seven more years, making it among the longest-lived designs in Apple's history.<ref>{{cite web | url = https://www.macworld.com/article/2042702/ten-years-in-the-shadow-of-the-power-mac-g5.html | title = Ten years in the shadow of the Power Mac G5 | date = June 22, 2013 | first = Benj | last = Edwards | work = MacWorld | access-date = January 20, 2018 | archive-date = September 7, 2017 | archive-url = https://web.archive.org/web/20170907081048/https://www.macworld.com/article/2042702/ten-years-in-the-shadow-of-the-power-mac-g5.html | url-status = live }}</ref>
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