Editing Rebranding (section)

==== Product line ====
Companies like [[Dunkin' Donuts]], [[Joann Fabrics]], and [[WW International|Weight Watchers]], have removed or abbreviated parts of their company names to suggest a larger product line offering than what their names solely imply. It is also used to cater to different demographics who may be interested in different products of the same industry. In a 2018 [[Publicity stunt|marketing stunt]], pancake restaurant chain [[IHOP]] announced a rebranding to "IHOb" to promote a line of hamburgers, but did not follow through with the rebranding.<ref name="Nast 2018">{{cite magazine | title=The Slight Profundity of Dunkin' Dropping the "Donuts" | magazine=The New Yorker | date=2018-09-27 | url=https://www.newyorker.com/culture/culture-desk/the-slight-profundity-of-dunkin-dropping-the-donuts | access-date=2022-10-20}}</ref>