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Recognition heuristic
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=== Intuitive strategy === Hilbig et al.<ref name=Hilbig>{{cite journal|last=Hilbig|first=Benjamin E.|author2=Erdfelder, Edgar |author3=Pohl, Rüdiger F. |title=One-reason decision making unveiled: A measurement model of the recognition heuristic.|journal=Journal of Experimental Psychology: Learning, Memory, and Cognition|date=1 January 2010|volume=36|issue=1|pages=123–134|doi=10.1037/a0017518|pmid=20053049}}</ref> state that heuristics are meant to reduce effort and that the recognition heuristic reduces effort in making judgments by relying on one single cue and ignoring other information. In their study, they found that the recognition heuristic is more useful in deliberate thought than in intuitive thought. This means it is more useful when thoughts are intentional and not impulsive as opposed to intuitive thought, which is based more on impulse rather than conscious reasoning.<ref>{{cite journal | last1 = Hilbig | first1 = B. E. | last2 = Scholl | first2 = S. G. | last3 = Pohl | first3 = R. F. | year = 2010 | title = Think or blink—Is the recognition heuristic an "intuitive" strategy? | journal = Judgment and Decision Making | volume = 5 | issue = 4| pages = 300–309 | doi = 10.1017/S1930297500003533 | doi-access = free }}</ref> In contrast, a study by Pachur and Hertwig<ref>{{cite journal|vauthors=Pachur T, Hertwig R|year=2006|title=On the psychology of the recognition heuristic: retrieval primacy as a key determinant of its use|journal=J. Exp. Psychol. Learn. Mem. Cogn.|volume=32|issue=5|pages=983–11002|url=http://library.mpib-berlin.mpg.de/ft/tp/TP_On_2006.pdf|doi=10.1037/0278-7393.32.5.983|pmid=16938041|hdl=11858/00-001M-0000-0024-FF00-5|hdl-access=free|access-date=2023-02-27|archive-date=2021-11-28|archive-url=https://web.archive.org/web/20211128025127/http://library.mpib-berlin.mpg.de/ft/tp/TP_On_2006.pdf|url-status=live}}</ref> found that it is actually the faster responses that are more in line with the recognition heuristic. Also, judgments accorded more strongly with the recognition heuristic under time pressure. In line with these findings, neural evidence suggests that the recognition heuristic may be relied upon by default.<ref name="Volz" />
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