Editing Reputation (section)

==== Performance outcomes ====
Myriad reputation studies from the 1980s to the 2000s demonstrated that a company's reputation was positively related to various performance measures, such as financial success and profitability.<ref>{{Cite journal|last=Rao|first=Hayagreeva|author-link=Hayagreeva Rao|date=1994|title=The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–1912|journal=Strategic Management Journal|language=en|volume=15|issue=S1|pages=29–44|doi=10.1002/smj.4250150904|issn=1097-0266}}</ref><ref name=":6" /> However, more recent work demonstrated that reputation can be both "a benefit and a burden",<ref>{{Cite journal|last1=Zavyalova|first1=Anastasiya|last2=Pfarrer|first2=Michael D.|last3=Reger|first3=Rhonda K.|last4=Hubbard|first4=Timothy D.|date=2015-07-24|title=Reputation as a Benefit and a Burden? How Stakeholders' Organizational Identification Affects the Role of Reputation Following a Negative Event|journal=Academy of Management Journal|volume=59|issue=1|pages=253–276|doi=10.5465/amj.2013.0611|issn=0001-4273}}</ref> suggesting that "the bigger you are, the harder you (might) fall" with respect to reputation.<ref name=":5" />