Editing SWOT analysis (section)

=== In community organizations ===
[[File:SWOT Analysis ssw 1.png|thumb|An example of a SWOT template that includes cells for strategies, not only assessments]]
[[File:SWOT Analysis ssw 2.png|thumb|A simple SWOT template]]
Although the SWOT analysis was originally designed for business and industries, it has been used in [[Non-governmental organization|non-governmental organisations]] as a tool for identifying external and internal support to combat internal and external opposition for successful implementation of [[social services]] and [[social change]] efforts.<ref name="CTB" /> Understanding particular communities can come from public forums, listening campaigns, and informational interviews and other data collection.<ref name="CTB" /> SWOT analysis provides direction to the next stages of the [[Change management|change process]].<ref name="Birkenmaier2001">{{cite book |last1=Birkenmaier |first1=Julie |title=The practice of generalist social work |last2=Berg-Weger |first2=Marla |date=2017 |publisher=[[Routledge]] |isbn=9781138057852 |edition=4th |location=New York |pages=552–577 |chapter=Organizational engagement, assessment, and planning |oclc=971892636}}</ref> It has been used by community organizers and community members to further social justice in the context of social work practice,<ref name="Birkenmaier2001" /> and can be applied directly to communities served by a specific nonprofit or community organization.<ref name="social work">{{cite journal |last1=Westhues |first1=Anne |last2=Lafrance |first2=Jean |last3=Schmidt |first3=Glen |date=February 2001 |title=A SWOT analysis of social work education in Canada |journal=Social Work Education: The International Journal |volume=20 |issue=1 |pages=35–56|doi=10.1080/02615470020028364 |s2cid=143892190 |url=https://www.researchgate.net/publication/248994170}}</ref>