Editing Seagram (section)

== Legacy ==
[[File:NewYorkSeagram 04.30.2008.JPG|thumb|upright|The [[Seagram Building]] in New York]]

The Seagram name survives today in various well-known drinks. [[Seagram's Seven Crown]], used to make the American cocktail [[7 and 7]], is produced by [[Diageo]], while Seagram's V.O. is produced by [[Sazerac Company|Sazerac]].<ref>{{Cite news |last=M |first=Muvija |last2=Geller |first2=Martinne |date=2018-11-12 |title=Diageo to sell 19 brands to U.S.-based Sazerac for $550 million |url=https://www.reuters.com/article/us-diageo-divestment-idUSKCN1NH0M0 |access-date=2021-08-10 |work=Reuters |language=en}}</ref> Several brands of coolers are produced under the Seagram name as of 2022: Seagram's Escapes are produced by [[Genesee Brewing Company|Genesee Brewing]] for the American market, while Seagram Island Time is produced by [[Waterloo Brewing Company|Waterloo Brewing]] for the Canadian market.<ref>{{Cite web|last=Cleveland|first=Will|title=Genesee Brewery manager: 'Seagram's Escapes is now our number one brand'|url=https://www.democratandchronicle.com/story/news/2021/03/19/genesee-brewery-parent-company-increase-seagrams-escapes-production/4748516001/|access-date=2022-02-03|website=[[Democrat and Chronicle]]|language=en-US}}</ref><ref>{{Cite web|last=|first=|title=Waterloo Brewing launches Seagram Island Time Coconut Lime Cocktail|url=https://www.newswire.ca/news-releases/taste-the-tropics-waterloo-brewing-launches-seagram-island-time-coconut-lime-cocktail-841596302.html|access-date=2022-02-03|website=www.newswire.ca|language=en}}</ref> The Coca-Cola Company currently produces Seagram's Ginger Ale soda line since 2002 & made it widely available in 2011.<ref>{{Cite web |date=2011-02-28 |title=Coca-Cola Launches That Special Seagram's Sparkle Across the U.S. |url=https://investors.coca-colacompany.com/news-events/press-releases/detail/88/coca-cola-launches-that-special-seagrams-sparkle-across |access-date=2024-01-02 |website=The Coca-Cola Company |language=en}}</ref>

Seagram's House, the former company headquarters in Montreal, was donated to [[McGill University]] by [[Vivendi Universal]] in 2002, then renamed [[Martlet House]].<ref>{{cite news|last=Desjardins|first=Sylvain-Jacques|date=2004-04-25|title=Seagram Building reborn as Martlet House|work=McGill Reporter|url=https://www.mcgill.ca/reporter/36/13/martlethouse/|access-date=2009-02-07}}</ref> The landmarked [[Seagram Building]], once the company's American headquarters in [[New York City]], was commissioned by [[Phyllis Lambert]], daughter of Seagram CEO [[Samuel Bronfman]], and designed by architect [[Ludwig Mies van der Rohe]] with [[Philip Johnson]]. Regarded as one of the most notable examples of the [[Functionalism (architecture)|functionalist]] aesthetic and a prominent instance of corporate [[modern architecture]], it set the trend for the city's skyline for decades to follow, and has been featured in several Hollywood films. On completion in 1958, its costs made it the world's most expensive skyscraper.<ref name="NYT1">{{Cite news |url=https://www.nytimes.com/2000/10/12/nyregion/on-park-avenue-another-trophy-changes-hands.html|title = On Park Avenue, Another Trophy Changes Hands |newspaper=The New York Times |date=12 October 2000 |last1=Bagli |first1=Charles V.}}</ref> The Bronfman family sold the Seagram building to [[TIAA]] for $70.5 million in 1979.<ref name="NYT2">{{Cite news |url=https://www.nytimes.com/1988/04/21/nyregion/seagram-landmark-move-is-backed.html |title=Seagram Landmark Move is Backed |newspaper=The New York Times |date=21 April 1988 |last1=Dunlap |first1=David W.}}</ref>

The [[Seagram Museum]], formerly the original Seagram distillery in [[Waterloo, Ontario]], was forced to close due to lack of funds in 1997. The building is now the home of the [[Centre for International Governance Innovation]] as well as [[Shopify]]. The two original barrel houses are now the Seagram Lofts condominiums. There were almost {{convert|5|acre|ha}} of open land, upon which the [[Balsillie School of International Affairs]] was subsequently built; construction began in 2009, and was completed in 2010.<ref>[http://cigicampus.cigionline.org/tag/bsia/ "Construction continues on the Balsillie Campus"], July 2, 2010.</ref><ref name="Balsillie school article">{{cite news|last=Mercer|first=Greg|date=January 8, 2009|title=New Balsillie School will be 'functional, not fancy'|newspaper=[[Kitchener Record]]|url=https://pqasb.pqarchiver.com/therecord/access/1623151031.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Jan+8,+2009&author=Greg+Mercer&pub=Waterloo+Region+Record&edition=&startpage=B.1&desc=New+Balsillie+school+will+be+%27functional,+not+fancy%27|archive-url=https://web.archive.org/web/20121107202114/http://pqasb.pqarchiver.com/therecord/access/1623151031.html?FMT=ABS&FMTS=ABS:FT&type=current&date=Jan+8,+2009&author=Greg+Mercer&pub=Waterloo+Region+Record&edition=&startpage=B.1&desc=New+Balsillie+school+will+be+%27functional,+not+fancy%27|url-status=dead|archive-date=November 7, 2012|access-date=2009-08-10}}</ref>