Editing Slacktivism (section)

=== Charity as a by-product of purchasing products ===
[[File:Nano omores.jpg|thumbnail|upright|A red iPod nano, an example of supporting a charity through buying products]]

This is the act of purchasing products that highlight support for a particular cause and advertise that a percentage of the cost of the good will go to the cause. In some instances the donated funds are spread across various entities within one foundation, which in theory helps several deserving areas of the cause. Criticism tends to highlight the thin spread of the donation.{{citation needed|date=September 2014}} An example of this is the [[Product Red]] campaign, whereby consumers can buy Red-branded variants of commons products, with a proportion of proceeds going towards fighting AIDS.

Slacktivists may also purchase a product from a company because it has a history of donating funds to charity, as a way to second-handedly support a cause. For example, a slacktivist may buy [[Ben and Jerry's]] ice cream because its founders invested in the nation's children, or promoted social and environmental concerns.<ref>{{cite journal|last=Mangold|first=W.|author2=David Faulds |title=Social media: The new hybrid element of the|journal=Business Horizons|year=2009|pages=357–65|doi=10.1016/j.bushor.2009.03.002}}</ref>