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===Doorway pages=== "Gateway" or [[doorway page]]s are low-quality web pages created with very little content, which are instead stuffed with very similar keywords and phrases. They are designed to rank highly within the search results, but serve no purpose to visitors looking for information. A doorway page will generally have "click here to enter" on the page; autoforwarding can also be used for this purpose. In 2006, Google ousted vehicle manufacturer [[BMW]] for using "doorway pages" to the company's German site, BMW.de.<ref>{{cite news |first=David |last=Segal |title=The Dirty Little Secrets of Search |url=https://www.nytimes.com/2011/02/13/business/13search.html?pagewanted=all |work=[[The NY Times]] |date=2011-02-13 |access-date=2012-07-03 |archive-date=2012-07-23 |archive-url=https://web.archive.org/web/20120723123935/http://www.nytimes.com/2011/02/13/business/13search.html/?pagewanted=all |url-status=live }}</ref>
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