Editing Stroop effect (section)

=== Automaticity ===

This theory is the most common theory of the Stroop effect.<ref name="McMahon">{{cite web|last=McMahon|first=M|title=What Is the Stroop Effect?|url=http://www.wisegeek.org/what-is-the-stroop-effect.htm|access-date=November 11, 2013}}</ref> {{Failed verification|date=October 2016}}  It suggests that since recognizing colors is not an "automatic process" there is hesitancy to respond, whereas, in contrast, the brain automatically understands the meanings of words as a result of habitual reading. This idea is based on the premise that automatic reading does not need controlled attention, but still uses enough attentional resources to reduce the amount of attention accessible for color information processing.<ref>{{cite journal|last=Monahan|first=J.S|title=Coloring single Stroop elements: Reducing automaticity or slowing color processing|journal=Journal of General Psychology|year=2001|volume=128|issue=1|pages=98–112|doi=10.1080/00221300109598901|pmid=11277451|s2cid=1208183}}</ref>  Stirling (1979) introduced the concept of response automaticity. He demonstrated that changing the responses from colored words to letters that were not part of the colored words increased reaction time while reducing Stroop interference.<ref>{{cite journal|last=Stirling|first=N|title=Stroop interference: An input and an output phenomenon|journal=Quarterly Journal of Experimental Psychology|year=1979|volume=31|pages=121–132|doi=10.1080/14640747908400712|s2cid=144956732}}</ref>