Editing Swisscom (section)

===Modern times===
The former state-owned PTT was privatized in several stages from 1988 onward and became a public limited company with special legal status in October 1998.<ref name="AR2014">{{cite web |url= http://report.swisscom.ch/en/annual-report/management-commentary/financial-review/key-financial-figures|title=Annual Report 2014 Key Financial Figures |access-date=24 March 2015 |publisher=Swisscom}}</ref> The [[Switzerland|Swiss Confederation]] currently holds 51.0% of the share capital.<ref name="AR2014"/> The Telecommunications Enterprise Act limits outside participation to 49.9% of the share capital.<ref name=TUG>{{cite web|title=Bundesgesetz über die Organisation der Telekommunikationsunternehmung des Bundes|url=https://translate.google.com/translate?hl=en&sl=auto&tl=en&u=https%3A%2F%2Fwww.admin.ch%2Fopc%2Fde%2Fclassified-compilation%2F19970161%2Findex.html|website=www.admin.ch|publisher=Swiss Confederation|access-date=4 April 2015}}</ref>

In its 5 April 2006 message, the [[Swiss Federal Council|Federal Council]] proposed Swisscom to be completely privatized. On 10 May 2006, the [[National Council (Switzerland)|National Council]] declined the proposal. On 20 May 2006, the Advisory Committee of the Council of States advised the [[Council of States (Switzerland)|Council of States]] to endorse the proposal – but only so that it could be referred back to the [[Swiss Federal Council|Federal Council]] for revision.

In 2007, the 25% stake in Swisscom Mobile AG, which had been sold to Vodafone six years earlier, was repurchased and the mobile telephony, fixed network and solutions businesses were merged organisationally into the new company Swisscom (Switzerland) Ltd.<ref>{{cite web |author=Gordon Smith, Haig Simonian |url=https://www.ft.com/content/d0182252-8f31-11db-9ba3-0000779e2340 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/d0182252-8f31-11db-9ba3-0000779e2340 |archive-date=10 December 2022 |url-access=subscription |url-status=live |title=Vodafone sells Swisscom Mobile stake |publisher=Financial Times |date=2006-12-19|access-date=2021-10-11}}</ref> In the first half of 2007, Swisscom acquired a majority holding in the Italian telecommunications provider [[Fastweb (telecommunications company)|Fastweb]], owner of the second largest broadband network in Italy. During the offer period, Swisscom acquired 80.7% of Fastweb's share capital, making it 82.4% of Fastweb shares by the cut-off date of 22 May. The total transaction amounted to 6.9 billion Swiss Francs.<ref>{{cite web |author=swisscom |url=https://www.swisscom.ch/en/about/medien/press-releases/2010/11/20101112_MM_Fastweb_Aktie.html |title=Takeover offer for Fastweb shares was successful |publisher=Swisscom |access-date=2012-03-08 |url-status=dead |archive-url=https://web.archive.org/web/20170219171451/https://www.swisscom.ch/en/about/medien/press-releases/2010/11/20101112_MM_Fastweb_Aktie.html |archive-date=19 February 2017}}</ref>

Swisscom announced its new visual identity on 14 December 2007.<ref name="logo">{{cite web|url=https://www.swisscom.ch/content/dam/swisscom/en/about/company/history/documents/markengeschichte.pdf.res/markengeschichte.pdf|title=History of Brand|date=14 December 2007|website=swiss.com|access-date=8 January 2017}}</ref> The previous sub-brands of Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions ceased to exist on 1 January 2008.<ref>{{cite web|url=https://www.telecompaper.com/news/swisscom-unveils-new-corporate-logo--582898|title=Swisscom unveils new corporate logo|date=14 December 2007|website=telecompaper|access-date=8 January 2017}}</ref> As part of the restructuring, Swisscom employed agency Moving Brands to redesign its logo and transformed it into a moving picture element, an innovation for [[Switzerland]] and the industry.<ref name="Swisscom gets a new look">{{cite web|title=Swisscom gets a new look|url=https://www.swisscom.ch/en/about/medien/press-releases/2007/12/20071213_01_Swisscom_in_neuem_Kleid.html|publisher=swisscom.ch|access-date=25 January 2017|archive-date=21 November 2018|archive-url=https://web.archive.org/web/20181121203628/https://www.swisscom.ch/en/about/medien/press-releases/2007/12/20071213_01_Swisscom_in_neuem_Kleid.html|url-status=dead}}</ref>

On 23 July 2013, the CEO of Swisscom, [[Carsten Schloter]] was found dead from an apparent suicide and Urs Schaeppi was appointed interim CEO.<ref>{{cite news| url=http://www.huffingtonpost.com/2013/07/23/carsten-schloter-dead_n_3639023.html | work=Huffington Post | first=Caroline | last=Fairchild | title=CEO Found Dead in Apparent Suicide | date=23 July 2013}}</ref> Schaeppi's appointment was made permanent in November 2013.<ref>{{cite news|url=http://telecoms.com/195771/swisscom-appoints-new-ceo/|title=Swisscom appoints new CEO|date=7 November 2013|work=telecoms.com|access-date=8 January 2017}}</ref> As of June 2018, Swisscom ranks on [[Forbes]] "The World's Largest Public Companies" list, the [[Forbes Global 2000|Global 2000]],<ref>{{cite web|url=https://www.forbes.com/global2000/list/|archive-url=https://web.archive.org/web/20110423003358/http://www.forbes.com/global2000/list|url-status=dead|archive-date=23 April 2011|title=The World's Largest Public Companies|date=2018|work=Forbes}}</ref> at number 520.<ref>{{cite web|url=https://www.forbes.com/lists/global2000/#5462f0985ac0 |title=The List:2021 Global 2000|date=2021-05-13|work=Forbes}}</ref>

In June 2015, Swisscom Hospitality Services became part of a new company, Hoist Group, following its acquisition by the Sweden-based HoistLocatel.<ref>{{cite web|title=HoistLocatel and Swisscom Hospitality Services are now Hoist Group|url=http://www.hoistgroup.com/news-int/2015/06/03/hoistlocatel-and-swisscom-hospitality-services-are-now-hoist-group/|website=hoistgroup – News & Press – Press Releases|publisher=hoistgroup|access-date=24 July 2015}}</ref>

In June 2018, Danish software firm Nordija partnered with Swisscom to develop TVaaS 2.0.<ref>{{Cite news|url=https://www.digitaltveurope.com/2018/06/06/nordija-partners-with-swisscom-on-tvaas-2-0/|title=Nordija partners with Swisscom on TVaaS 2.0|date=2018-06-06|work=Digital TV Europe|access-date=2018-06-13|language=en-GB}}</ref><ref>{{Cite web|url=http://www.csimagazine.com/csi/Swisscom-Broadcast-opens-up-new-TVaaS-platform.php%20.php|title=Swisscom Broadcast opens up new TVaaS platform|website=www.csimagazine.com|access-date=2018-06-13}}</ref><ref>{{Cite news|url=https://www.broadbandtvnews.com/2018/06/06/nordija-partners-with-swisscom-broadcast/|title=Nordija partners with Swisscom Broadcast|date=2018-06-06|work=Broadband TV News|access-date=2018-06-13|language=en-GB}}</ref>

In 2019, Swisscom paid CHF 240 million to TX Group for the acquisition of the outstanding 31% stake in Swisscom Directories AG.<ref>{{Cite news|url=https://reports.swisscom.ch/download/2019/de/swisscom_geschaeftsbericht_gesamt_2019_de.pdf|title=Swisscom Geschäftsbericht 2019|publisher=Swisscom|access-date=2021-07-16|language=de}}</ref>

On 17 April 2019, Swisscom began to deploy its [[5G]] network.<ref name=":2">{{Cite web|url=https://www.telecomstechnews.com/news/2019/jul/18/swisscom-signs-first-5g-roaming-agreements-sk-telecom-and-elisa/|title=Swisscom signs first 5G roaming agreements with SK Telecom and Elisa|website=Telecom Tech News|date=18 July 2019 |language=en|access-date=2019-07-22}}</ref> At present, the company delivers 5G service in 110 cities and villages including [[Zürich]], [[Geneva]] and [[Bern]] as well as rural and touristic regions.<ref name=":1">{{Cite web|url=https://www.lightreading.com/mobile/5g/sk-telecom-launches-the-worlds-first-5g-roaming-service-with-swisscom/d/d-id/752800|title=SK Telecom Launches the World's First 5G Roaming Service With Swisscom|website=Light Reading|language=en|access-date=2019-07-22}}</ref>

In June 2019, Swisscom, [[SK Telecom]] and [[Elisa (company)|Elisa]] together launched the world's first 5G roaming service. From 17 July 2019, Swisscom customers with a 5G mobile phone were given access to the new 5G data network in [[Finland]] and by the end of July in [[South Korea]].<ref name=":2" /> At the same time, Swisscom customers database exceeded 6 million mobile subscriptions.<ref name=":1" />

On 1 June 2022, Urs Schaeppi stepped down from his position as CEO of Swisscom and was succeeded by Christoph Aeschlimann.<ref>{{cite web | url=https://www.capacitymedia.com/article/29tgv135tpvr6af1g40ld/urs-schaeppi-steps-down-from-swisscom | title=Urs Schaeppi steps down from Swisscom | date=3 February 2022 }}</ref>

On March 15, 2024, Swisscom signed a binding purchase proposal to acquire 100% of Vodafone Italia for €8 billion, with the goal of merging it with Fastweb. The transaction is expected to be completed by the first quarter of 2025. As part of the agreement, [[Vodafone]] will continue to provide certain services to Fastweb, as well as grant the use of its brand for a maximum period of five years.<ref>{{Cite web |last=Biondi |first=Andrea |date=2024-03-15 |title=Swisscom acquisisce Vodafone Italia, via all’unione con Fastweb |url=https://www.ilsole24ore.com/art/swisscom-acquisisce-vodafone-via-alil-unione-fastweb-AFZr9p3C |access-date=2025-02-06 |website=Il Sole 24 ORE |language=it}}</ref><ref>{{Cite web |date=2024-03-15 |title=Il marchio Vodafone sparirà in Italia tra cinque anni (al massimo): l’accordo con Fastweb per 8 miliardi |url=https://www.corriere.it/economia/finanza/24_marzo_15/fastweb-compra-vodafone-italia-per-8-miliardi-il-marchio-restera-per-5-anni-al-massimo-86b1dd74-096a-4768-81a6-093d2ddd8xlk.shtml |access-date=2025-02-06 |website=Corriere della Sera |language=it-IT}}</ref><ref>{{Cite web |date=2024-03-15 |title=Vodafone-Fastweb, c’è il sì alle nozze: Swisscom compra le attività italiane del colosso britannico per 8 miliardi |url=https://www.repubblica.it/economia/finanza/2024/03/15/news/vodafone-fastweb_ce_il_si_alle_nozze_swisscom_compra_le_attivita_italiane_del_colosso_britannico_per_8_miliardi-422313761/ |access-date=2025-02-06 |website=la Repubblica |language=it}}</ref><ref>{{Cite web |last=Finanza |first=MF Milano |date=2024-03-15 |title=Tlc, parte il risiko. Swisscom compra Vodafone Italia per 8 miliardi e prepara la fusione con Fastweb. Tutti i dettagli {{!}} MilanoFinanza News |url=https://www.milanofinanza.it/news/tlc-parte-il-risiko-swisscom-compra-vodafone-italia-per-8-miliardi-e-prepara-la-fusione-con-fastweb-tutti-202403150741557027 |access-date=2025-02-06 |website=MF Milano Finanza |language=it}}</ref><ref>{{Cite web |title=Swisscom acquisisce Vodafone Italia per creare, attraverso la combinazione con Fastweb, un operatore convergente leader nel Paese |url=https://www.fastweb.it/corporate/media/comunicati-stampa/swisscom-acquisisce-vodafone-italia-per-creare-attraverso-la-combinazione-con-fastweb-un-operatore-convergente-leader-nel-paese/ |access-date=2025-02-06 |website=Fastweb.it |language=it}}</ref>

On April 3, 2024, Fastweb also entered the electricity market.<ref>{{Cite web |date=2024-04-03 |title=Fastweb entra nel mercato dell’energia elettrica con una bolletta «fissa»: obiettivo 100 mila clienti |url=https://www.corriere.it/economia/energie/24_aprile_03/fastweb-entra-nel-mercato-dell-energia-elettrica-con-una-bolletta-fissa-obiettivo-100-mila-clienti-b6944c2f-de83-4010-87a0-a55727167xlk.shtml |access-date=2025-02-06 |website=Corriere della Sera |language=it-IT}}</ref>

A July 2024 opinion poll revealed that a majority of Swiss voters oppose the complete privatization of Swisscom whereby the Swiss government would sell its majority stake. 67% of respondents expressed opposition to the sale of the federal government's stake in the telecommunications company, while only 26% were in favor (the rest were undecided). This opposition was consistent across supporters of all major political parties and linguistic regions of the country. <ref>{{Cite web |last=Redaktion |date=2024-07-04 |title=Telecommunications: Clear majority against complete privatization of Swisscom |url=https://www.werbewoche.ch/en/kommunikation/2024-07-04/telekommunikation-klare-mehrheit-gegen-vollstaendige-privatisierung-der-swisscom/ |access-date=2024-07-06 |website=Werbewoche m&k |language=en-US}}</ref>

In September 2024, the [[Competition law|Antitrust]] Authority published a notice of investigation<ref>{{Cite web |last=Nicolosi |first=Simone |date=2024-09-17 |title=Fusione Fastweb Vodafone Italia: Antitrust pubblica il provvedimento di avvio istruttoria |url=https://www.mondomobileweb.it/287434-fusione-fastweb-vodafone-italia-antitrust-pubblica-il-provvedimento-di-avvio-istruttoria/ |access-date=2025-02-06 |website=MondoMobileWeb.it {{!}} News {{!}} Telefonia {{!}} Offerte |language=it-IT}}</ref> and launched an inquiry.<ref>{{Cite web |last=Nicolosi |first=Simone |date=2024-09-17 |title=Fusione Fastweb Vodafone Italia, indagine Antitrust: i dubbi dei competitor e l'analisi AGCM |url=https://www.mondomobileweb.it/287447-fusione-fastweb-vodafone-italia-indagine-antitrust-i-dubbi-dei-competitor-e-lanalisi-agcm/ |access-date=2025-02-06 |website=MondoMobileWeb.it {{!}} News {{!}} Telefonia {{!}} Offerte |language=it-IT}}</ref> Swisscom announced that the [[European Commission]] had approved the acquisition of Vodafone Italia under the Foreign Subsidies Regulation.<ref>{{Cite web |last=Nicolosi |first=Simone |date=2024-09-24 |title=Fusione Fastweb Vodafone Italia: Swisscom ottiene il via libera dalla Commissione UE |url=https://www.mondomobileweb.it/287876-fusione-fastweb-vodafone-italia-swisscom-ottiene-il-via-libera-dalla-commissione-ue/ |access-date=2025-02-06 |website=MondoMobileWeb.it {{!}} News {{!}} Telefonia {{!}} Offerte |language=it-IT}}</ref> The transaction was also approved by [[Autorità per le Garanzie nelle Comunicazioni|AGCOM]] and [[Italian Competition Authority|AGCM]] in November and December 2024, respectively.<ref>{{Cite web |last=Castro |first=Mattia |date=2024-11-13 |title=Swisscom, acquisizione di Vodafone Italia: AGCOM autorizza la transazione |url=https://www.mondomobileweb.it/290625-swisscom-acquisizione-di-vodafone-italia-agcom-autorizza-la-transazione/ |access-date=2025-02-06 |website=MondoMobileWeb.it {{!}} News {{!}} Telefonia {{!}} Offerte |language=it-IT}}</ref><ref>{{Cite web |last=Stampa |first=Sala |date=2024-12-20 |title=Fusione Fastweb Vodafone Italia: Swisscom ottiene ok dell'Antitrust italiana e del MIMIT |url=https://www.mondomobileweb.it/293122-fusione-fastweb-vodafone-italia-swisscom-ottiene-ok-dellantitrust-italiana-e-del-mimit/ |access-date=2025-02-06 |website=MondoMobileWeb.it {{!}} News {{!}} Telefonia {{!}} Offerte |language=it-IT}}</ref>

On December 31, 2024, Swisscom, through Fastweb, completed the acquisition of Vodafone Italia, giving rise to [[Fastweb + Vodafone]].<ref>{{Cite web |last=Stampa |first=Sala |date=2025-01-02 |title=Fastweb + Vodafone è nata. Swisscom completa l'acquisizione di Vodafone Italia |url=https://www.mondomobileweb.it/293342-fastweb-vodafone-e-nata-swisscom-completa-lacquisizione-di-vodafone-italia/ |access-date=2025-02-06 |website=MondoMobileWeb.it {{!}} News {{!}} Telefonia {{!}} Offerte |language=it-IT}}</ref><ref>{{Cite web |last=TG24 |first=Sky |date=2025-01-02 |title=Swisscom completa l'acquisizione di Vodafone Italia |url=https://tg24.sky.it/economia/2025/01/02/swisscom-vodafone-italia |access-date=2025-02-06 |website=tg24.sky.it |language=it}}</ref><ref>{{Cite web |last=Biondi |first=Andrea |date=2025-01-02 |title=Al via Fastweb + Vodafone: Swisscom completa l’acquisizione di Vodafone Italia |url=https://www.ilsole24ore.com/art/al-via-fastweb-vodafone-swisscom-completa-l-acquisizione-vodafone-italia-AGsErb5B |access-date=2025-02-06 |website=Il Sole 24 ORE |language=it}}</ref>