Editing Tizer (section)

===BDH campaigns===
In April 1993, Tizer launched a £2.5 million television and cinema campaign, created by the agency BDH and Partners, which aimed the product at the 16–24 age group, rather than younger children.<ref name="Patrick 1993">{{cite journal |last1=Patrick |first1=Margaret |title=Tizer's back in town as BDH wins Barr account |journal=Manchester Evening News: Mwdia |date=14 April 1993 |page=4 |url=https://www.newspapers.com/image/913664121/?match=1&terms=tizer%20bdh |access-date=21 May 2025}}</ref> The novel campaign, which aimed for [[cult following|cult]] status and [[credibility]], began with eight quirky television advertisements that the ''[[Manchester Evening News]]'' described as "completely off the wall".<ref name="Patrick 1993" /> The word "Tizer" was never mentioned on air; instead, each commercial utilised a [[play-on-words]], using parts of words that have "-tizer" as a suffix, such as "Bap-", "Adver-" and "Hypno-".<ref name="Patrick 1993" /> As the prefix is left on screen, the viewer is left to add the missing word "Tizer" to decipher the theme.<ref name="Manchester 1994">{{cite journal |title=More canny creations from adver-Tizer |journal=Manchester Evening News |date=4 May 1994 |page=60 |url=https://www.newspapers.com/image/914989665/?match=1&terms=tizer%20%20parrot |access-date=21 May 2025}}</ref> Each advert featured surreal representations and demonstrations of their respective classifications, such as raving young people and bottle jugglers; the actors – which BDH hired after scouting nightclubs in Manchester and London – appear in black-and-white against the bubbling red Tizer backdrop.<ref name="Patrick 1993" /> BDH marketing manager believed that this "brave advertising approach" would help Tizer stand out against rivals like [[Tango (drink)|Tango]], [[Lilt]], [[Coca-Cola]], [[Pepsi]] and fellow Barr product Irn-Bru.<ref name="Patrick 1993" />

The advertisements proved popular enough that BDH created a further seven, "even more anarchic" advertisements, debuting in May 1994 and running throughout the summer, in a £2 million extension of the campaign. New prefixes included "stigma-", "priva-" and "dogma-", with the unusual characters and scenarios used to express each term ranging from a [[beauty queen]] sipping a can of Tizer and conceding that she's "in it for the money", an obnoxious parrot who gives out parental orders, a "veggie militant", and a bulldog informing a crowd of dogs that "poop existed before pavements."<ref name="Patrick 1994" />

In July 1996, BDH Advertising launched a new, £1 million campaign for Tizer, featuring ''[[Live & Kicking]]'' presenter Simon Bright and the voice of radio DJ [[Chris Evans (presenter)|Chris Evans]]. Now aimed at the 5–15 age group, it was based around the "Tiz/Tizn't" motif, with advertisements comparing the effects of life with ("Tiz") and without ("Tizn't") Tizer. The launch included a £150,000 instant prize promotion, where purchasers could potentially win prizes such as [[hi-tech]] personal computer equipment or [[HMV]] vouchers.<ref>{{cite journal |title='Tiz-Tizn't time as Tizer takes the wraps of its £1m campaign |journal=Manchester Evening News |date=17 July 1996 |page=68 |url=https://www.newspapers.com/image/920693657/?match=1&terms=tizer%20bdh |access-date=21 May 2025}}</ref>