Editing Topps (section)

===Topps Europe Ltd. products===
Topps Europe Ltd. has continued to launch hugely successful products across Europe. Some of the most successful licenses have included ''WWE'', ''Pokémon'', ''Doctor Who'', ''High School Musical'' and ''SpongeBob.''

Topps ''Merlin'' branded [[Premier League]] [[sticker album]]s have been popular since their launch in 1994, and in 2007 Topps acquired the Premier League rights for trading cards.<ref name="Premier League"/> Previously, the trading card rights were held by Magic Box International who produced the ''Shoot Out'' cards from the 2003/04 to 2006/07 seasons.<ref>{{Cite web |title=The History of Match Attax |url=https://blametheblogger.com/2013/09/30/match-attax-an-insight/ |work=blametheblogger |date=30 September 2013}}</ref> [[Match Attax]], the official Premier League trading card game, was the biggest selling boys’ collectible in the UK three years running.<ref name="Retail">{{cite news |title=Impressive sales figures show Topps Match Attax to be an immediate hit |url=https://www.talkingretail.com/products-news/impressive-sales-figures-show-topps-match-attax-to-be-an-immediate-hit-22-10-2009/ |access-date=6 October 2018 |agency=Talking Retail.com.}}</ref> Being sold across the globe in a number of countries, the collection also holds the title of the biggest selling sports collectible in the world.<ref name="Premier League">{{cite news |title=Topps |url=https://www.premierleague.com/partners/topps |access-date=5 October 2018 |agency=Premier League.com |archive-date=October 6, 2018 |archive-url=https://web.archive.org/web/20181006075157/https://www.premierleague.com/partners/topps |url-status=dead }}</ref> It is estimated that around 1.5 million children collect it in the UK alone.<ref name="Retail"/>

Following on from the acquisition of Premier League trading cards rights, in the spring of 2008 Topps acquired the exclusive rights to the DFL Deutsche Fussball Liga GmbH for trading cards and stickers until the Bundesliga Season 2010/11. Bundesliga Match Attax was launched in January 2009 and is now available in over 40,000 stockists. The collection is the first of its kind in Germany and has become one of the biggest selling collections in the country. Now they sell a lot more of football cards.{{cn |date=July 2024}}

As of February 2016 Topps Match Attax dominated the secondary UK card trading market occupying two out of the top three spots on the [http://www.stickerpoints.com/soccer stickerpoints.com] 'most popular soccer collection' list.<ref>{{Cite web|title = Swap Football - Soccer Sticker Albums and Trading Cards - FREE. Checklists and Images|url = http://www.stickerpoints.com/soccer|website = www.stickerpoints.com|access-date = 2016-02-09|last = www.stickerpoints.com}}</ref>

In January 2023, Topps released both physical and digital trading cards for their latest partner the [[24 Hours of Le Mans]] Motorsport event. The release is set for February 2023 and will feature art work from original race posters from 1923 to current day.<ref>{{Cite web |last=Briggs |first=Fiona |date=February 15, 2023 |title=Topps becomes an Official Licensing Partner of the 24 Hours of Le Mans |url=https://retailtimes.co.uk/topps-becomes-an-official-licensing-partner-of-the-24-hours-of-le-mans/ |access-date=March 13, 2023 |website=retailtimes.co.uk}}</ref>