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Univers
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===Pre-digital versions=== [[File:Univers Flair (6982628144).jpg|thumb|A specimen sheet of Univers Flair.]] Frutiger (with Howard "Bud" Kettler) adapted Univers for the [[IBM Selectric Composer]] in the 1960s.<ref>{{cite book | last = Macmillan | first = Neil | title = An A-Z of Type Designers | year = 2006 | publisher = Laurence King Publishing | isbn = 978-1-85669-395-0 | page = 118 }}</ref><ref>{{ cite journal | title = The IBM Selectric Composer: The Evolution of Composition Technology | journal = IBM Journal of Research and Development | last = Frutiger | first = Adrian | author-link = Adrian Frutiger | date = 1967-02-27 | publisher = IBM | volume = 12 | issue = 1 | pages = 9–14 | doi=10.1147/rd.121.0009}}</ref> This was an ultra-premium electric 'golfball' [[typewriter]] system, intended to be used for producing high-quality office documents or copy to be photographically enlarged for small-scale printing projects.<ref name="Typefaces - the complete works_composer">{{cite book|last1=Stamm|first1=Swiss Foundation Type and Typography ; edited by Heidrun Osterer and Philipp|title=Adrian Frutiger typefaces : the complete works|date=2009|publisher=Birkhäuser|location=Basel|isbn=978-3764385811|page=192|edition=English}}</ref> Unlike most typewriters, the Composer produced proportional type, rather than monospaced letters. Ultimately the system proved a transitional product, as it was displaced by cheaper phototypesetting, and then in the 1980s by word processors and general-purpose computers.<ref name="McEldowney2013">{{cite book|first=Dennis|last=McEldowney|title=A Press Achieved: the Emergence of Auckland University Press, 1927-1972|url=https://books.google.com/books?id=VT1eAwAAQBAJ&pg=PT102|date=1 October 2013|publisher=Auckland University Press|isbn=978-1-86940-671-4|pages=102–5}}</ref> The release was somewhat compromised due having to be made to fit a 9-unit escapement system. Several pirate versions of Univers have been released taking advantage of the lack of copyright protection of typeface designs. One unusual modified version was "Univers Flair", a 1970s phototype clone from Phil Martin's "Alphabet Innovations", adding ostentatious [[Swash (typography)|swashes]].<ref>{{cite web|last1=Simonson|first1=Mark|title=Interview with Phil Martin|url=http://typographica.org/on-typography/interview-phil-martin/|website=Typographica|access-date=30 August 2014}}</ref> Frutiger, who found it amusing, placed a specimen on his office wall.<ref name="Univers Flair">{{cite book|last1=Frutiger|first1=Adrian|title=Typefaces: The Complete Works|pages=105, 425}}</ref>
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