Editing WWKB (section)

===The Legend returns===
On January 27, 2003, WWKB returned to music, playing [[oldies]] from the station's heyday in the 1950s and 1960s, featuring artists such as [[Elvis Presley]], The Beatles, [[The Beach Boys]], [[Frankie Lymon]], [[The Four Seasons (band)|The Four Seasons]], [[The Who]], The Four Tops, [[The Everly Brothers]], [[Fats Domino]], [[Ricky Nelson]], Lovin Spoonful, and many others. The oldies format was an attempt to recreate the station's history as a popular music station (and was part of a nationwide [[fad]] of "real oldies" formats on [[AM radio]] stations in the early 2000s). While it maintained the official WWKB calls for [[station identification]], it also played the original "WKBW Buffalo" jingles and featured many of the classic WKBW jocks including Armstrong and Neaverth. While not performing as well in [[Arbitron]] ratings as it had in its golden past, the revived "WKBW" earned the best ratings for the station since the 1990s, with approximately a 2 share, and was beginning to grow.