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==Concepts== Web 2.0 can be described in three parts: * [[Rich web application]] - defines the experience brought from desktop to browser, whether it is "rich" from a graphical point of view or a usability/interactivity or features point of view.{{contradictory inline|date=January 2021}} * [[Web-oriented architecture]] (WOA) - defines how Web 2.0 applications expose their functionality so that other applications can leverage and integrate the functionality providing a set of much richer applications. Examples are [[Web feed|feeds]], [[RSS feed]]s, [[web services]], [[Mashup (web application hybrid)|mashups]]. * [[Social Web]] - defines how Web 2.0 websites tend to interact much more with the end user and make the end user an integral part of the website, either by adding his or her profile, adding comments on content, uploading new content, or adding [[user-generated content]] (e.g., personal [[digital photo]]s). As such, Web 2.0 draws together the capabilities of [[Client (computing)|client]]- and [[Server (computing)|server]]-side software, [[content syndication]] and the use of [[List of network protocols|network protocols]]. Standards-oriented Web browsers may use [[Plug-in (computing)|plug-ins]] and software extensions to handle the content and user interactions. Web 2.0 sites provide users with [[Computer data storage|information storage]], creation, and dissemination capabilities that were not possible in the environment known as "Web 1.0". Web 2.0 sites include the following features and techniques, referred to as the acronym [[SLATES]] by Andrew McAfee:<ref>McAfee, A. (2006). Enterprise 2.0: The Dawn of Emergent Collaboration. MIT Sloan Management review. Vol. 47, No. 3, p. 21β28.</ref> ; '''S'''earch : Finding information through [[keyword search]]. ; '''L'''inks to other websites : Connects information sources together using the model of the Web. ; '''A'''uthoring : The ability to create and update content leads to the collaborative work of many authors. [[Wiki]] users may extend, undo, redo and edit each other's work. Comment systems allow readers to contribute their viewpoints. ; '''T'''ags : Categorization of content by users adding "tags" β short, usually one-word or two-word descriptions β to facilitate searching. For example, a user can tag a metal song as "[[death metal]]". Collections of tags created by many users within a single system may be referred to as "folksonomies" (i.e., [[Folk taxonomy|folk]] [[Taxonomy (general)|taxonomies]]). ; '''E'''xtensions : Software that makes the Web an [[application platform]] as well as a document server. Examples include [[Adobe Reader]], [[Adobe Flash]], [[Microsoft Silverlight]], [[ActiveX]], [[Java programming language|Oracle Java]], [[QuickTime]], [[WPS Office]] and [[Windows Media]]. ; Signals : The use of syndication technology, such as [[RSS]] feeds to notify users of content changes. While SLATES forms the basic framework of Enterprise 2.0, it does not contradict all of the higher level Web 2.0 design patterns and business models. It includes discussions of self-service IT, the long tail of enterprise IT demand, and many other consequences of the Web 2.0 era in enterprise uses.<ref>{{cite web|url=http://blogs.zdnet.com/Hinchcliffe/?p=71 |title=Web 2.0 definition updated and Enterprise 2.0 emerges |last=Hinchcliffe |first=Dion |date=November 5, 2006 |website=ZDNet blogs |archive-url=https://web.archive.org/web/20061129225858/http://blogs.zdnet.com/Hinchcliffe/?p=71 |archive-date=2006-11-29}}</ref>
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