Editing Adbusters (section)

===Culture jamming===
[[File:American Corporate Flag.svg|thumb|right|250px|American corporate flag]]
[[Culture jamming]] is the primary means through which Adbusters challenges consumerism.<ref>Lasn, Kalle (2000). Culture Jam, New York: Quill.</ref> The magazine was described by [[Joseph Heath]] and Andrew Potter in their book ''[[The Rebel Sell]]'' as "the flagship publication of the culture jamming movement."<ref name="rebel">[[Joseph Heath|Heath, Joseph]] and Potter, Andrew. ''[[The Rebel Sell]]''. Harper Perennial, 2004.</ref> Culture jamming is heavily influenced by the [[Situationist International]] and the tactic of ''[[détournement]]''. The goal is to interrupt the normal consumerist experience in order to reveal the underlying ideology of an advertisement, media message, or consumer artifact. Adbusters believe large corporations control mainstream media and the flow of information, and culture jamming aims to challenge this as a form of protest. The term "jam" contains more than one meaning, including improvising, by re-situating an image or idea already in existence, and interrupting, by attempting to stop the workings of a machine.<ref name="1 April 2009">{{cite web|url=http://www.cordweekly.com/cordweekly/news?news_id=2787 |title=News Article - Cord Weekly |access-date=9 April 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090410234323/http://cordweekly.com/cordweekly/news?news_id=2787 |archive-date=10 April 2009 }}</ref>

As already noted, the foundation's approach to culture jamming has its roots in the activities of the [[situationists]] and in particular their concept of ''détournement''. This involves the "turning around" of received messages so that they communicate meanings at variance with their original intention. Situationists argue that consumerism creates "a limitless artificiality", blurring the lines of reality and detracting from the essence of human experience.<ref name="ReferenceA" /> In the "culture jamming" context, ''détournement'' means taking symbols, logos and slogans that are considered to be the vehicles upon which the "dominant discourse" of "late capitalism" is communicated and changing them&nbsp;– frequently in significant but minor ways&nbsp;– to subvert the "monologue of the ruling order" [Debord].

The foundation's activism links grassroots efforts with environmental and social concerns, hoping followers will "reconstruct [their] self through nonconsumption strategies."<ref name="ReferenceA">{{cite journal |doi=10.1002/mar.10006 |title=Consumer Resistance in a World of Advertising Clutter: The Case of ''Adbusters'' |year=2002 | author = Rumbo, Joseph D. |journal=Psychology and Marketing |volume=19 |issue=2 |pages=127–48}}</ref> The foundation is particularly well known for its [[culture jamming]] campaigns,<ref>{{Cite news | author = Willan, Claude |title=We're All Borf in the End |url=https://www.washingtonpost.com/wp-dyn/content/article/2005/07/22/AR2005072202231_pf.html |newspaper=The Washington Post |date= 24 July 2005 |access-date=20 November 2007 }}</ref> and the magazine often features photographs of politically motivated [[billboard]] or advertisement [[vandalism]] sent in by readers. The campaigns attempt to remove people from the "isolated reality of consumer comforts".<ref name="depts.washington.edu" />