Editing Agenda-setting theory (section)

=== Salience model ===
The salience model lies somewhere in between the awareness model and the priorities model. In this model, individuals’ agendas do not exactly reflect the media’s agendas.<ref name="McCombs-1976" /> However, some issues or topics that are consistently presented in the media will appear at the top of individuals’ agendas. For example, if the media reports on Topic X, an individual will care about Topic X to a lesser extent than the media cares.

Most research on agenda-setting are based on the following:<ref name="Dearing 1988 555–5942"/><ref name="Rogers 1988 555–594" />

# the press and the media do not reflect reality; they filter and shape it;
# media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues.