Editing All Dogs Go to Heaven (section)

=== Box office ===
Dissatisfied with the terms imposed by [[Universal Pictures]], which had distributed their previous two films, the studio found an alternative distributor in [[United Artists]]. Somewhat unusually, production investors Goldcrest Films covered the cost of the [[release print]]s and the promotional campaign, in return for a greatly reduced distribution fee from UA. This was similar to the arrangement with United Artists when they distributed Bluth's first feature film, ''The Secret of NIMH''. Goldcrest Films invested $15 million in print and promotion. Due to contractual issues, very little tie-in merchandise accompanied the film's theatrical release;<ref name="cawley_dogs"/> [[All Dogs Go to Heaven (video game)|a computer game adaptation]] for the [[Amiga|Commodore Amiga]] system (with a free software package) was released, and restaurant chain [[Wendy's]] offered toys with their Kids' Meals or regular fries.<ref>{{cite web |url=http://www.retrojunk.com/details_commercial/186/ |title=Wendy's All Dogs Go to Heaven Toys |publisher=Retro Junk |access-date=October 20, 2015 |archive-date=June 6, 2011 |archive-url=https://web.archive.org/web/20110606172606/http://www.retrojunk.com/details_commercial/186/ |url-status=live }}</ref>

The film opened in North America on November 17, 1989, concurrent with Disney's 28th full-length animated motion picture ''The Little Mermaid''; once again, Sullivan Bluth would be vying for box-office receipts with Disney, just as their last two films (''An American Tail'' and ''The Land Before Time'') had. On its theatrical release, the film was only moderately successful as its  performance fell short of the studio's previous box-office successes, grossing $27 million in North America alone, just over half of what ''An American Tail'' and ''The Land Before Time'' each took.<ref name="boxoffice">{{cite web|url=http://www.the-numbers.com/people/directors/DBLU.php|title=Don Bluth - Box Office|publisher=The Numbers|access-date=October 20, 2015|archive-date=December 24, 2013|archive-url=https://web.archive.org/web/20131224105623/http://www.the-numbers.com/people/directors/DBLU.php|url-status=live}}</ref>

This would be Bluth's final box office hit until [[Anastasia (1997 film)|''Anastasia'']] was released eight years later in 1997, which ended up becoming his highest-grossing film.