Editing Alternate reality game (section)

=== Gathering worldwide gamers ===

Because of their similarities, video games and ARGs continued to be associated through many projects, In 2009, [[Funcom]], a game development studio from [[Oslo]], Norway, hid a gate on its corporate website, which led to an ARG which would be part of the pre-launch campaign for ''[[The Secret World]]'', a game released in 2013. The gate was discovered only in 2013, therefore requiring the puppet-master to adapt the scenario to its actual setting.<ref>{{cite web |last=Ford |first=Suzie |title=The Secret World News – 30,000 Players Unraveling the End of Days in ARG |date=18 December 2012 |url=http://www.mmorpg.com/gamelist.cfm/loadNews/26343/30000-Players-Unraveling-the-End-of-Days-in-ARG |publisher=MMORPG.com |access-date=9 April 2014}}</ref>

Funcom has done a total of 16 ARGs that tie in with ''The Secret World'', with the first one starting in May 2007. The ARGs focussed on several different storylines, such as: The Expedition of Roald Amundsen, The Sanctuary of Secrets and the Secret War.

The company behind Funcom's last 2 ARGs, Human Equation, a Montreal-based entertainment studio who also created an independent ARG called ''Qadhos'', has even further purchased the rights to a special class of characters, The Black Watchmen, to create their own independent ARG. A spin-off of Human Equation, [[Alice & Smith]], released the game in June 2015. 

In 2015, [[Sealtoast|Michael Wisner]] created the YouTube web series ''Soursalt'', which was an account with 600 subscribers that no one had any recollection of seemingly interacting with. This ARG focused on portraying the mythos surrounding the This Man, from the [[This Man|since cancelled promotional campaign]]. Notably, he had also created the YouTube [[Found footage (film technique)|found footage]] adjacent series HooH, which is a series revolving around an organization dedicated to containing paranormal entities, befitting to the style of the [[SCP Foundation]], albeit in a filmic format instead.