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Appeal to emotion
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====Anger==== [[Anger]]'s effect on persuasion has also seldom been studied. A couple of studies, however, "suggest that a positive relationship exists between anger and attitude change".<ref name=Nabi293/> Specifically, researchers found that "anger evoked in response to issues of juvenile crime and domestic terrorism correlated with acceptance of legislative initiatives proposed to address those issues".<ref name=Nabi293>Robin L. Nabi, "Discrete Emotions and Persuasion," in "Persuasion and the Structure of Affect", ''The Persuasion Handbook'', Sage Publishing, p. 293.</ref> Not unlike fear, anger was associated with close (central) information processing including of persuasive messages.<ref name=Nabi293/> However, "unintentionally induced anger in response to supposed guilt and fear appeals has been shown to correlate negatively with attitudes".<ref name=Nabi293/> The persuasive uses of anger have also been studied in political campaigns, since anger can be evoked strategically by politicians to increase the motivation and engagement of their sympathizers, although the historian [[Nicole Hemmer]] has noted that the potential for an American candidate to use anger effectively is contingent on their identity.<ref>{{cite news |url=https://www.cnn.com/2020/03/07/opinions/biden-sanders-trump-anger-in-2020-hemmer/index.html |title=Only one kind of anger counts in the 2020 race |work=[[CNN]] |first=Nicole |last=Hemmer |date=7 March 2020 |access-date=18 July 2020}}</ref>
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