Editing Behavior (section)

===Consumers behavior===
[[Consumer behavior]] involves the processes consumers go through, and reactions they have towards products or services.<ref>{{cite web|title=The Regents of the University of California|periodical=|publisher=|url=https://csiss.org/|archive-url=https://web.archive.org/web/20000815222039/http://www.csiss.org/|url-status=usurped|archive-date=15 August 2000|format=|access-date=|last=|date=|year=|language=|pages=|quote=}}</ref> It has to do with consumption, and the processes consumers go through around purchasing and consuming goods and services.<ref name="Szwacka">{{Cite journal|last=Szwacka-Mokrzycka|first=Joanna|date=2015|title=Trends in Consumer Behavior Changes. Overview of Concepts|url=http://web.a.ebscohost.com/ehost/detail/detail?sid=83b2b7c5-d287-4702-8baf-b8b9d6665410%40sessionmgr4004&vid=0&hid=4112&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl&preview=false#AN=112782281&db=bth|journal=Acta Scientiarum Polonorum. Oeconomia|access-date=2016-03-30}}{{Dead link|date=September 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Consumers recognize needs or wants, and go through a process to satisfy these needs. Consumer behavior is the process they go through as customers, which includes types of products purchased, amount spent, frequency of purchases and what influences them to make the purchase decision or not.

Circumstances that influence consumer behaviour are varied, with contributions from both internal and external factors.<ref name="Szwacka"/>  Internal factors include attitudes, needs, motives, preferences and perceptual processes, whilst external factors include marketing activities, social and economic factors, and cultural aspects.<ref name="Szwacka"/>  Doctor Lars Perner of the University of Southern California claims that there are also physical factors that influence consumer behavior, for example, if a consumer is hungry, then this physical feeling of hunger will influence them so that they go and purchase a sandwich to satisfy the hunger.<ref name="Perner">{{Cite web|url=http://www.consumerpsychologist.com/intro_Consumer_Behavior.html|title=Consumer Behaviour|last=Perner|first=Lars|date=2008|website=Consumer Psychologist|access-date=2016-03-30}}</ref>