Editing Cheerios (section)

===Spoonfuls of Stories===
The Spoonfuls of Stories program, begun in 2002, is sponsored by Cheerios and a 50/50 joint venture of General Mills and [[Simon & Schuster]]. Mini-sized versions of Simon & Schuster children's books are published within the program when the book drive occurs.<ref name="SnS">{{cite web |url=http://pages.simonandschuster.com/spoonfulsofstories/|archive-url=https://web.archive.org/web/20140105045253/http://pages.simonandschuster.com/spoonfulsofstories/|archive-date=2014-01-05 |title=Cheerios – Spoonsfuls of Stories |publisher=Simon and Schuster |access-date=January 3, 2014}}</ref><ref>{{cite web |url=http://www.herinst.org/BusinessManagedDemocracy/education/commercialism/sponsorship.html#books |first=Sharon |last=Beder |title=Sponsorship and Donations – Book Donations |work=Business Managed Democracy |access-date=January 4, 2013}}</ref> The program also includes a New Author contest; winners' books are published in miniature inside boxes of Cheerios.<ref>{{cite web|url=http://www.goodreads.com/book/show/16074743-the-lost-and-found-balloon# |title=The Lost (and Found) Balloon by Celeste Jenkins, Maria Bogade |publisher=GoodReads.com |access-date=January 4, 2013}}</ref><ref>{{cite web |url=http://pages.simonandschuster.com/spoonfulsofstories/contest|archive-url=https://web.archive.org/web/20140105045212/http://pages.simonandschuster.com/spoonfulsofstories/contest|archive-date=2014-01-05 |title=Cheerios – Spoonsfuls of Stories – New Author Contest |publisher=Simon and Schuster |access-date=January 3, 2014}}</ref>