Editing Chet Helms (section)

===Artwork and posters===
To promote their concerts in both San Francisco and Denver, Family Dog published a series of innovative [[psychedelic art|psychedelic]] posters, handbills and other ephemera, created by a group of prominent young San Francisco artists including Wes Wilson, [[Alton Kelley]] and [[Stanley Mouse]] (Mouse Studios), [[Rick Griffin]], [[Steve Renick]] and [[Victor Moscoso]].<ref>{{cite web|url=https://www.latimes.com/archives/la-xpm-1987-02-26-ca-5876-story.html|title=Art|last1=Arts|first2=entertainment reports from The|last2=Times|date=February 26, 1987|access-date=October 24, 2016|work=Los Angeles Times}}</ref><ref name="auto1">{{cite web|url=https://www.latimes.com/archives/la-xpm-2008-jun-16-et-weekpop16-story.html|title=Concert posters are rocky history's visuals|first=Casey|last=Dolan|date=June 16, 2008|access-date=October 24, 2016|work=Los Angeles Times}}</ref> Often printed using intensely colored fluorescent inks, they typically featured a mixture of found images and specially drawn artwork. The posters of Griffin, Mouse and Kelly, in particular, were known for the intricate and highly stylized hand-lettering in which the concert details were written out, which sometimes took considerable time and effort to decipher. Original Avalon posters are now collector's items. In a slide show published with the obituary at the time of Wilson's death in 2020, ''The New York Times'' included an apparent portrait watercolor of Helms—a book in the foreground has Helms' full name on it.<ref>[https://www.nytimes.com/slideshow/2020/01/30/obituaries/wes-wilson-posters-and-art/s/30Wilson-SS-slide-M88G.html "Wes Wilson Posters and Art" #20 of 20], ''[[The New York Times]]'', January 30, 2020. Retrieved 2020-02-22.</ref>

Helms was also involved in joint productions/promotions at the Fillmore, Longshoreman's Hall, and Haight Street's Straight Theater (not all formal Family Dog Dance-Concerts).