Editing Content theory (section)

== "16 basic desires" theory ==
Starting from studies involving more than 6,000 people, [[Steven Reiss|Reiss]] proposed that 16 basic desires guide nearly all human behavior.<ref name="Reiss New Theory">{{cite web|url=https://news.osu.edu/news/2000/06/28/whoami/|title=New Theory of Motivation Lists 16 Basic Desires That Guide Us|date=2000-06-28|work=Research News|publisher=[[Ohio State]]|access-date=2012-06-02}}</ref> In this model the basic desires that motivate our actions and define our personalities are:

{{columns-list|colwidth=30em|
* [[Acceptance]], the need for approval
* [[Curiosity]], the need to learn
* [[Eating]], the need for food
* [[Family]], the need to raise children
* [[Honor]], the need to be loyal to the traditional values of one's clan/ethnic group
* [[Idealism]], the need for social justice
* [[Independence]], the need for individuality
* [[Social order|Order]], the need for organized, stable, predictable environments
* [[Physical activity]], the need for exercise
* [[Power (social and political)|Power]], the need for influence of will
* [[Romance (love)|Romance]], the need for sex and for beauty
* [[Saving]], the need to collect
* [[Social relation|Social contact]], the need for friends (peer relationships)
* [[Social status]], the need for social standing/importance
* [[Tranquility]], the need to be safe
* [[Vengeance (concept)|Vengeance]], the need to strike back and to compete
}}