Editing Demi Moore (section)

== Public image ==
=== Status and persona ===
[[File:Demi Moore 2012.jpg|thumb|Moore in an advertisement for Swedish cosmetic company [[Oriflame]] in 2012]]
Moore is viewed as a pioneer for equal salary for women in [[Cinema of the United States|Hollywood]].<ref>{{Cite web|url=https://www.foxnews.com/entertainment/demi-moore-ex-bruce-willis-didnt-deserve-to-make-more-money|title=Demi Moore says ex-husband, Bruce Willis, didn't deserve to be paid more than her|last=Haas|first=Mariah|date=October 24, 2019|website=Fox News|language=en-US|access-date=October 25, 2019|archive-date=October 24, 2019|archive-url=https://web.archive.org/web/20191024235908/https://www.foxnews.com/entertainment/demi-moore-ex-bruce-willis-didnt-deserve-to-make-more-money|url-status=live}}</ref><ref>{{Cite web|url=https://www.eonline.com/news/1085842/demi-moore-reveals-which-of-her-male-co-stars-didn-t-deserve-a-higher-paycheck|title=Demi Moore On Which Of Her Male Co-Stars Didn't Deserve More Money|date=October 24, 2019|website=E! Online|language=en|access-date=October 25, 2019|archive-date=October 25, 2019|archive-url=https://web.archive.org/web/20191025162408/https://www.eonline.com/news/1085842/demi-moore-reveals-which-of-her-male-co-stars-didn-t-deserve-a-higher-paycheck|url-status=live}}</ref><ref>{{Cite web|url=https://www.mirror.co.uk/3am/celebrity-news/demi-moore-actor-most-objected-20716078|title=Demi Moore says Bruce Willis shouldn't have been paid more than her|last=Hurst|first=Brogan-Leigh|date=October 24, 2019|website=mirror|access-date=October 25, 2019|archive-date=October 25, 2019|archive-url=https://web.archive.org/web/20191025133638/https://www.mirror.co.uk/3am/celebrity-news/demi-moore-actor-most-objected-20716078|url-status=live}}</ref> She was paid {{USD|12.5 million|long=No}} for her role in ''[[Striptease (film)|Striptease]]'', which was more money than any other actress had ever been offered at the time.<ref>{{Cite web|url=https://ohfact.com/interesting-facts-about-demi-moore/|title=15 Interesting Facts About Demi Moore {{!}} OhFact!|last=Sundeep|first=Shukla|date=August 22, 2015|language=en-US|access-date=August 30, 2019|archive-date=April 25, 2019|archive-url=https://web.archive.org/web/20190425193246/https://ohfact.com/interesting-facts-about-demi-moore/|url-status=live}}</ref><ref>{{Cite web|url=https://www.interviewmagazine.com/culture/new-again-demi-moore|title=New Again: Demi Moore|date=March 2, 2017|website=Interview Magazine|language=en-US|access-date=August 31, 2019|archive-date=August 31, 2019|archive-url=https://web.archive.org/web/20190831145924/https://www.interviewmagazine.com/culture/new-again-demi-moore|url-status=live}}</ref> Producers for ''Striptease'' and ''[[G.I. Jane]]'' got into a bidding war to see who could get her to film first. ''Striptease'' won and Moore became the world's highest-paid actress in 1995.<ref>{{Cite news|url=https://people.com/books/demi-moore-memoir-inside-out-bombshells/|title=Every Bombshell Confession from Demi Moore's Memoir, Inside Out|website=People|language=en|access-date=October 26, 2019|archive-date=October 25, 2019|archive-url=https://web.archive.org/web/20191025162419/https://people.com/books/demi-moore-memoir-inside-out-bombshells/|url-status=live}}</ref> According to ''[[Entertainment Weekly]]'', Moore's fee for the film caused a "reverse domino effect" in the industry, as "[[Sharon Stone]]'s asking price jumped from $6 million to $7 million, [[Jodie Foster]] went from $7 million to $8 million, [[Meg Ryan]] moved from $6 million to $8 million, and [[Julia Roberts]] leaped from $12 million to $13 million."<ref name="ewmoore" /> 

During the production of ''G.I. Jane'', it was reported that Moore had ordered studio chiefs to charter two planes for her entourage and her,<ref>{{Cite web|url=https://www.filmsite.org/90sintro.html|title=Film History of the 1990s|website=filmsite.org|access-date=November 24, 2020|archive-date=November 30, 2020|archive-url=https://web.archive.org/web/20201130110802/https://www.filmsite.org/90sintro.html|url-status=live}}</ref> which reinforced her negative reputation for being a [[prima donna|diva]]<ref>{{cite news|work=Sarasota Herald-Tribune|date=July 11, 1997|url=https://news.google.com/newspapers?id=RQAiAAAAIBAJ&pg=2928%2C1004070|title=Demi Moore Confronts the Price of Fame|first=Liz|last=Smith|access-date=September 15, 2016}}</ref> —she had previously turned down the [[Sandra Bullock]] role in ''[[While You Were Sleeping (film)|While You Were Sleeping]]'' because the studio refused to meet her salary demands,<ref>{{cite news|title=Slowing down in While You Were Sleeping, Speed's Sandra Bullock Has Become the Next Big Thing|newspaper=[[Miami Herald]]|date=April 26, 1995|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=MH&s_site=miami&p_multi=MH&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB4D1C4AC34B21F&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D|access-date=September 27, 2012|archive-date=November 22, 2018|archive-url=https://web.archive.org/web/20181122215727/http://nl.newsbank.com/nl-search/we/Archives?p_product=MH&s_site=miami&p_multi=MH&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB4D1C4AC34B21F&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D|url-status=live}}</ref> and was dubbed "Gimme Moore" by the media.<ref name="Out of Sight" /><ref>{{Cite web |date=January 23, 2017 |title=Demi Moore |url=https://www.lifetimetv.co.uk/people/demi-moore |url-status=dead |archive-url=https://web.archive.org/web/20190830073627/https://www.lifetimetv.co.uk/people/demi-moore |archive-date=August 30, 2019 |access-date=August 30, 2019 |website=Lifetime UK |language=en}}</ref> Retrospectively, ''Lifetime'' called her a "pioneer for other actresses by being the first female lead to demand the same salary, benefits and billing as her male counterparts."<ref>{{Cite web |date=January 23, 2017 |title=Demi Moore |url=https://www.lifetimetv.co.uk/people/demi-moore |url-status=dead |archive-url=https://web.archive.org/web/20190830073627/https://www.lifetimetv.co.uk/people/demi-moore |archive-date=August 30, 2019 |access-date=August 30, 2019 |website=Lifetime UK|language=en}}</ref> Profiling Moore in 2007, ''[[The Guardian]]'' observed: "Her screen persona always has something indestructible about it. There's a toughness, a strength, a determination."<ref name="dmguar" /> She was the subject of an ''[[E! True Hollywood Story]]'' special in 2003 and of a ''Celebrity Style Story'' special in 2012.<ref>{{Cite web |title=Demi Moore |url=https://www.tvguide.com/celebrities/demi-moore/credits/3030203810/ |access-date=2023-10-17 |website=TVGuide.com |language=en}}</ref>

Moore has been included in a number of magazine lists of the world's most beautiful women. In 1996, she was selected as one of ''[[People (magazine)|People]]'' magazine's 50 Most Beautiful People. In 1999, she was  a guest editor for the November issue of ''[[Marie Claire]]'',<ref name="Goodall 2012" /> and was ranked eighth on ''[[Forbes]]''<nowiki/>' list of Top 20 Actresses, based on three separate lists of box office receipts.<ref name="Goodall 2012">{{Cite book|title=Demi Moore - The Most Powerful Woman in Hollywood|last=Goodall|first=Nigel|publisher=Andrews UK Limited|year=2012}}</ref> In 2004, ''People'' ranked her ninth on their list of All-Time Most Beautiful Women.<ref>{{Cite web|url=https://people.com/celebrity/all-time-most-beautiful-women/|title=All-Time Most Beautiful Women|website=People|language=EN|access-date=January 4, 2020|archive-date=April 23, 2020|archive-url=https://web.archive.org/web/20200423103422/https://people.com/celebrity/all-time-most-beautiful-women/|url-status=live}}</ref> In 2006, she was voted seventh on ''[[Life & Style (magazine)|Life & Style]]'''s Best Dressed Female poll. In December 2019, ''[[The Wall Street Journal]]'' listed a cover story about Moore as one of their most-read stories in the year.<ref>{{Cite news|url=https://www.wsj.com/articles/demi-moore-on-writing-her-highly-personal-new-book-11569328320|title=Demi Moore on Writing Her Highly Personal New Book|date=September 24, 2019|work=The Wall Street Journal|access-date=January 3, 2020|language=en-US|issn=0099-9660|archive-date=January 3, 2020|archive-url=https://web.archive.org/web/20200103125913/https://www.wsj.com/articles/demi-moore-on-writing-her-highly-personal-new-book-11569328320|url-status=live}}</ref><ref>{{Cite news|url=https://www.wsj.com/articles/see-wsj-magazines-top-10-most-read-stories-of-2019-11577798971|title=See WSJ. Magazine's Top 10 Most-Read Stories of 2019|newspaper=Wall Street Journal|date=December 31, 2019|language=en-US|access-date=January 3, 2020|archive-date=January 2, 2020|archive-url=https://web.archive.org/web/20200102185609/https://www.wsj.com/articles/see-wsj-magazines-top-10-most-read-stories-of-2019-11577798971|url-status=live}}</ref> In 2025, she was placed at number one on ''People''<nowiki/>'s annual list of 100 Most Beautiful People,<ref>{{Cite web |date=2025-04-22 |title=People magazine crowns World’s Most Beautiful of 2025 |url=https://www.seattletimes.com/nation-world/people-magazine-crowns-demi-moore-the-worlds-most-beautiful-of-2025/ |access-date=2025-05-01 |website=The Seattle Times |language=en-US}}</ref><ref>{{Cite web |title=World's Most Beautiful: Of Course It's Demi! Read Her Candid Interview and See the Stunning Photos |url=https://people.com/worlds-most-beautiful-demi-moore-cover-story-photos-exclusive-11717760 |access-date=2025-05-01 |website=People.com |language=en}}</ref> and was one of ''[[Time (magazine)|Time]]'' magazine's The 100 Most Influential People of 2025.<ref>{{Cite web |date=2025-04-16 |title=Kwame Onwuachi: The 100 Most Influential People of 2025 |url=https://time.com/collections/100-most-influential-people-2025/7273766/kwame-onwuachi/ |access-date=2025-05-01 |website=TIME |language=en}}</ref>

Moore has 4.5 million followers on [[Twitter]], as of January 2020.<ref>{{Cite web|url=https://twitter.com/justdemi?lang=fi|title=Demi Moore (@justdemi) {{!}} Twitter|website=twitter.com|language=fi|access-date=August 31, 2019|archive-date=November 20, 2018|archive-url=https://web.archive.org/web/20181120220133/https://twitter.com/justdemi?lang=fi|url-status=live}}</ref> She uses Twitter as a platform to raise awareness of [[Sex trafficking|sexual trafficking]] and [[slavery]]. "She is practicing what she preaches: More than half of her posts are on the subject, directing followers where to get involved," ''[[Harper's Bazaar]]'' reported in August 2010.<ref name="Harper's Bazaar 2010-08-03">{{Cite magazine|url=https://www.harpersbazaar.com/celebrity/news/demi-moore-cover-interview-0410|title=Rachel Zoe Creates Demi Moore's Dream Life|last=Brown|first=Laura|date=August 3, 2010|magazine=Harper's Bazaar|language=en-US|access-date=August 31, 2019|archive-date=December 19, 2014|archive-url=https://web.archive.org/web/20141219183553/http://www.harpersbazaar.com/celebrity/news/demi-moore-cover-interview-0410|url-status=live}}</ref> Moore remarked: "I like to connect to people in the virtual world[…] exchanging thoughts and ideas, when in the physical world we might never have the opportunity to cross paths."<ref name="Harper's Bazaar 2010-08-03" /> As of March 2024, Moore has 6.1 million [[Instagram]] followers.<ref>{{Cite web |title=Demi Moore on Instagram |url=https://www.instagram.com/demimoore |access-date=2024-02-07 |via=Instagram}}</ref>

Moore has graced the cover of numerous international fashion magazines, including [[W (magazine)|''W'']], ''[[Vanity Fair (magazine)|Vanity Fair]]'', ''[[Interview (magazine)|Interview]]'', ''[[Rolling Stone]]'', ''[[Glamour (magazine)|Glamour]]'',  ''[[InStyle]]'', ''[[Time (magazine)|Time]]'' and ''[[Vogue (magazine)|Vogue]]''.{{cn|date=May 2025}} She posed nude on the October 2019 cover of ''Harper's Bazaar''.<ref>{{Cite web|url=https://parade.com/922168/alexandra-hurtado/demi-moore-naked-harpers-bazaar-cover-miscarriage-sobriety/|title=Throwback Thursday?! Demi Moore Recreates Iconic Nude 1991 Vanity Fair Cover in New Shoot for Harper's Bazaar|last=Hurtado|first=Alexandra|date=September 12, 2019|website=Parade|language=en|access-date=October 26, 2019|archive-date=October 26, 2019|archive-url=https://web.archive.org/web/20191026163303/https://parade.com/922168/alexandra-hurtado/demi-moore-naked-harpers-bazaar-cover-miscarriage-sobriety/|url-status=live}}</ref><ref>{{Cite magazine|url=https://www.harpersbazaar.com/celebrity/latest/a28900565/demi-moore-memoir-interview-2019/|title=Demi Moore Opens Up About Her Dysfunctional Childhood, Past Loves—and Her Doll Collection|author1=[[Lena Dunham]]|date=September 12, 2019|magazine=Harper's BAZAAR|language=en-US|access-date=October 26, 2019|archive-date=October 26, 2019|archive-url=https://web.archive.org/web/20191026161759/https://www.harpersbazaar.com/celebrity/latest/a28900565/demi-moore-memoir-interview-2019/|url-status=live}}</ref>  As of 2024, she has appeared on magazine covers every year since 1980.<ref>{{Cite web |title=Demi Moore - Biography |url=https://www.imdb.com/name/nm0000193/bio/?ref_=nm_ov_bio_sm |access-date=2025-02-09 |website=IMDb |language=en-US}}</ref> Moore has appeared in television commercials for [[Keds]], [[Oscar Mayer]], [[Diet Coke]], [[Lux (soap)|Lux]], Jog Mate, and [[Seibu Department Stores]], and print ads for [[Versace]] and [[Ann Inc.|Ann Taylor]].<ref>{{Cite web|url=http://www.imdb.com/name/nm0000193/otherworks|title=Demi Moore|website=IMDb|access-date=August 30, 2019|archive-date=April 29, 2022|archive-url=https://web.archive.org/web/20220429010556/https://www.imdb.com/name/nm0000193/otherworks|url-status=live}}</ref>

===''Vanity Fair'' covers===
{{See also|More Demi Moore|Demi's Birthday Suit}}
In August 1991, Moore appeared nude on the cover of ''[[Vanity Fair (magazine)|Vanity Fair]]'' under the title ''[[More Demi Moore]].'' [[Annie Leibovitz]] shot the picture while Moore was seven months pregnant with her second child, Scout LaRue Willis, intending to portray "anti-Hollywood, anti-glitz" attitude.<ref>Anderson, Susan Heller. [https://www.nytimes.com/1991/07/11/style/chronicle-317491.html "Chronicle"] {{Webarchive|url=https://web.archive.org/web/20221030104632/https://www.nytimes.com/1991/07/11/style/chronicle-317491.html |date=October 30, 2022 }}. ''[[The New York Times]].'' July 11, 1991. Retrieved March 28, 2008.</ref> The cover drew significant attention and was widely discussed in the media.<ref>{{cite web|url=http://www.cas.buffalo.edu/classes/dms/berna/dms434/readings/stabile.pdf |title=Shooting the mother: Fetal photography and the politics of disappearance |access-date=August 23, 2007 |last=Stabile |first=C. |year=1992 |work=Camera Obscura |url-status=dead |archive-url=https://web.archive.org/web/20070925215740/http://www.cas.buffalo.edu/classes/dms/berna/dms434/readings/stabile.pdf |archive-date=September 25, 2007  }}</ref> The frankness of Leibovitz's portrayal of a pregnant sex symbol led to divided opinions, ranging from suggestions of [[sexual objectification]] to celebrations of the photograph as a symbol of [[empowerment]].<ref>{{cite web |url=http://www.insidebayarea.com/localnews/ci_6606324 |title=Big bold bellies: Flaunting one's pregnancy becomes a fashion trend |access-date=August 23, 2007 |last=Murphy |first=Candace |date=August 12, 2007 |work=Inside Bay Area |publisher=ANG Newspapers |archive-date=September 26, 2007 |archive-url=https://web.archive.org/web/20070926220658/http://www.insidebayarea.com/localnews/ci_6606324 |url-status=live }}</ref>

The photograph was subject to numerous parodies, including the ''[[Spy magazine|Spy]]'' Magazine version, which placed Moore's then-husband [[Bruce Willis]]'s head on the body of a male model with a false belly. In ''[[Leibovitz v. Paramount Pictures Corp.]],'' Leibovitz sued over one [[parody]] featuring [[Leslie Nielsen]], made to promote the 1994 film ''[[Naked Gun 33 1/3: The Final Insult|Naked Gun {{frac|33|1|3}}: The Final Insult]].'' In the parody, the model's body was attached to what is described as "the guilty and smirking face" of Nielsen. The [[teaser trailer|teaser]] said "Due this March."<ref name="parody">{{cite news|url=https://www.nytimes.com/1996/12/20/nyregion/a-parody-of-a-pregnant-actress-stands-up-in-court.html|title=A Parody of a Pregnant Actress Stands Up in Court|access-date=February 19, 2008|work=[[The New York Times]]|date=December 20, 1996|author=Richardson, Lynda|archive-date=January 2, 2010|archive-url=https://web.archive.org/web/20100102062229/http://www.nytimes.com/1996/12/20/nyregion/a-parody-of-a-pregnant-actress-stands-up-in-court.html|url-status=live}}</ref> The case was dismissed in 1996 because the parody relied "for its comic effect on the contrast between the original."<ref name="parody"/> In November 2009, the Moroccan magazine ''[[Femmes du Maroc]]'' emulated the pose with Moroccan news reporter Nadia Larguet, causing controversy in the majority-[[Muslim]] nation.<ref>{{cite web|url=http://cabalamuse.wordpress.com/2009/10/30/i-am-pregnant-and-i-exist/ |title=I Am Pregnant And I Exist |access-date=November 6, 2009 |last=T.B. |first=Ahmed |url-status=dead |archive-url=https://web.archive.org/web/20091109060228/http://cabalamuse.wordpress.com/2009/10/30/i-am-pregnant-and-i-exist/ |archive-date=November 9, 2009  }}</ref>

In August 1992, Moore again appeared nude on the cover of ''Vanity Fair,'' this time modeling for [[body painting]] artist [[Joanne Gair]] in ''[[Demi's Birthday Suit]].''<ref>{{cite news|url=https://www.nytimes.com/1993/11/21/style/egos-ids-it-s-demi-vu-all-over-again.html|title=A Egos & Ids; It's Demi Vu All Over Again|access-date=February 19, 2008|work=The New York Times|date=November 21, 1993|author=Penner, Degan|archive-date=November 5, 2012|archive-url=https://web.archive.org/web/20121105005338/http://www.nytimes.com/1993/11/21/style/egos-ids-it-s-demi-vu-all-over-again.html|url-status=live}}</ref><ref>{{cite web|url=http://www.photoimpactonline.com/gair.htm |title=Make-Up ILLUSION by Joanne Gair |access-date=February 18, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20071221204220/http://www.photoimpactonline.com/gair.htm |archive-date=December 21, 2007 }}</ref>