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====Privacy and confidentiality==== [[Confidentiality]] is the extent to which businesses makes personal information available to other businesses and individuals.<ref name="west">{{cite web |last=Westfall |first=Joseph |title=Privacy: Electronic Information and the Individual |publisher=Santa Clara University. Markkula Center for Applied Ethics |date=2010 |access-date=30 November 2010 |url=http://www.scu.edu/ethics/publications/submitted/westfall/privacy.html |url-status=dead |archive-url=https://web.archive.org/web/20100711045248/http://www.scu.edu/ethics/publications/submitted/westfall/privacy.html |archive-date=2010-07-11}}</ref> With any business, confidential information must remain secure and only be accessible to the intended recipient. However, this becomes even more difficult when dealing with e-businesses specifically. To keep such information secure means protecting any electronic records and files from unauthorized access, as well as ensuring safe transmission and data storage of such information. Tools such as encryption and firewalls manage this specific concern within e-business.<ref name="canada" />
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