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=== Shill review offer === According to the [[BBC]], in 2009, the firm [Elsevier] offered a Β£17.25 Amazon voucher to academics who contributed to the textbook ''Clinical Psychology'' if they would go on [[Amazon.com]] and [[Barnes & Noble]] (a large US books retailer) and give it five stars. Elsevier responded by stating "Encouraging interested parties to post book reviews isn't outside the norm in scholarly publishing, nor is it wrong to offer to nominally compensate people for their time. But in all instances the request should be unbiased, with no incentives for a positive review, and that's where this particular e-mail went too far", and that it was a mistake by a marketing employee.<ref>Finlo Rohrer, "[https://news.bbc.co.uk/go/pr/fr/-/2/hi/uk_news/magazine/8118577.stm The perils of five-star reviews]", ''BBC News Magazine'', 25 June 2009.</ref>
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