Editing GameStop (section)

====Brand expansion====
[[File:MovieStop GameStop Mobile.jpg|200px|thumb|A shuttered MovieStop store and a GameStop store in [[Mobile, Alabama]] in 2018]]
GameStop founded [[MovieStop]] in 2004 as a standalone store that focused on new and used movies.<ref name="acquired">{{cite web |date=October 31, 2014 |title=Draw Another Circle, LLC Adds MovieStop To Its Portfolio Of Companies To Create A Family Of Specialty Entertainment Retailers |url=https://www.prnewswire.com/news-releases/draw-another-circle-llc-adds-moviestop-to-its-portfolio-of-companies-to-create-a-family-of-specialty-entertainment-retailers-281130702.html |url-status=live |archive-url=https://web.archive.org/web/20150622121424/http://www.prnewswire.com/news-releases/draw-another-circle-llc-adds-moviestop-to-its-portfolio-of-companies-to-create-a-family-of-specialty-entertainment-retailers-281130702.html |archive-date=June 22, 2015 |publisher=[[PR Newswire]]}}</ref> More than 42 locations were opened, which typically adjoined or were adjacent to GameStop locations.<ref name="acquired" /> GameStop spun off MovieStop to private owners in 2012.<ref name="divest">{{cite web |date=January 18, 2012 |title=Tully & Holland advises GameStop in the divestiture of its MovieStop division. |url=http://www.tullyandholland.com/news-page/items/Tully--Holland-advises-GameStop-in-the-divestiture-of-its-MovieStop-division.asp |url-status=dead |archive-url=https://web.archive.org/web/20150308151426/http://www.tullyandholland.com/news-page/items/Tully--Holland-advises-GameStop-in-the-divestiture-of-its-MovieStop-division.asp |archive-date=March 8, 2015 |access-date=September 8, 2015 |publisher=Tully & Holland}}</ref> In November 2014, Draw Another Circle LLC, a company controlled by merchandising executive Joel Weinshanker that also owns [[Hastings Entertainment]], purchased MovieStop.<ref name="draw">{{cite web |last=Gruenwedel |first=Erik |date=November 3, 2014 |title=MovieStop Acquired by Hastings Entertainment Owner |url=http://www.homemediamagazine.com/retailers/moviestop-acquired-hastings-entertainment-owner-34506 |url-status=live |archive-url=https://web.archive.org/web/20151124022106/http://www.homemediamagazine.com/retailers/moviestop-acquired-hastings-entertainment-owner-34506 |archive-date=November 24, 2015 |work=[[Home Media Magazine]]}}</ref> The chain shuttered in 2016.<ref>{{Cite news |last=Brickley |first=Peg |date=June 13, 2016 |title=Hastings Entertainment, MovieStop File for Bankruptcy |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/hastings-entertainment-moviestop-file-for-bankruptcy-1465821509 |url-status=live |url-access=subscription |archive-url=https://web.archive.org/web/20201108100630/https://www.wsj.com/articles/hastings-entertainment-moviestop-file-for-bankruptcy-1465821509 |archive-date=November 8, 2020 |issn=0099-9660}}</ref>

In October 2012 at [[Grapevine Mills]] in Dallas, GameStop introduced GameStop Kids, a  [[pop-up retail]] concept. The brand, which had 80 locations in [[shopping mall]]s during the [[Christmas and holiday season]], focused on children's products, and carried only games rated "Everyone" by the [[ESRB]], along with merchandise of popular franchises aimed towards the demographic.<ref>{{Cite news | url=https://www.bizjournals.com/dallas/news/2012/10/25/gamestop-to-debut-new-gamestop-kids.html | title=GameStop to debut new GameStop Kids stores | first=Steven R. | last=Thompson | work=[[American City Business Journals]] | date=October 25, 2012 | archive-date=October 29, 2012 | archive-url=https://web.archive.org/web/20121029000100/http://www.bizjournals.com/dallas/news/2012/10/25/gamestop-to-debut-new-gamestop-kids.html|url-status=live}}</ref><ref>{{cite news | title=80 Holiday 'GameStop Kids' Stores Coming to Mall Near You | url=https://www.pcmag.com/archive/80-holiday-gamestop-kids-stores-coming-to-mall-near-you-304372 | website=[[PC Magazine]] | archive-date=January 11, 2019 | archive-url=https://web.archive.org/web/20190111000301/https://www.pcmag.com/article2/0,2817,2411452,00.asp | url-status=live}}</ref>

In July 2014, GameStop's Australian Division EB Games Australia introduced ZiNG Pop Culture{{em dash}}a pop culture retailer. ZiNG Pop Culture has since expanded to over 50 standalone stores as well as numerous large format hybrid stores, which include both an EB Games and Zing Pop Culture store in a single location with an expanded selection of games merchandise.<ref>{{cite web |title=Frequently asked questions - ZiNG Pop Culture |url=https://zingpopculture.com.au/customer-service#7 |archive-url=https://web.archive.org/web/20160822234302/https://zingpopculture.com.au/customer-service#7 |archive-date=22 August 2016 |access-date=22 August 2016 |website=zingpopculture.com.au}}</ref>