Editing Guild (section)

====Product quality====
Guilds were often heavily concerned with product quality. The regulations they established on their own members' work, as well as targeting non-guild members for illicit practice, was to create a standard of work that the consumer could rely on. They were heavily concerned with public perception. In October 1712, the Lyon Wigmaker Guild petitioned the local police magistrates. According to this petition, guildmasters required guild officers to step up policing of statutes forbidding the use of bleached hair or wild goat and lamb hair. The real concern that they had was that bleaching hair destroyed the quality of the wig, making it too thin to style. Guild officers pointed out that if the consumer discovers the bad quality, the guild would be blamed, and the consumer would search elsewhere to purchase goods.<ref name="gayne" />