Editing Gwyneth Paltrow (section)

==Other ventures==
===Philanthropy and politics===
Paltrow is a [[Save the Children]] artist ambassador, raising awareness about [[World Pneumonia Day]].<ref>{{cite web|url=http://www.savethechildren.org/newsroom/2009/pneumonia-day.html |title=Child Health Leaders Call for Day to Unite Against Pneumonia, the Neglected Killer |date=April 7, 2009 |publisher=savethechildren.org |access-date=November 27, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20091008075405/http://www.savethechildren.org/newsroom/2009/pneumonia-day.html |archive-date=October 8, 2009 }}</ref> She is on the board of the [[Robin Hood Foundation]], a charitable organization that works to alleviate poverty in New York City.<ref>{{cite web |title=Board of Directors |url=http://www.robinhood.org/about/board |publisher=The Robin Hood Foundation |access-date=March 17, 2012 |archive-date=May 12, 2013 |archive-url=https://web.archive.org/web/20130512200816/http://www.robinhood.org/about/board |url-status=live }}</ref> In October 2014, she hosted a [[Democratic Party (United States)|Democratic]] fundraiser attended by President [[Barack Obama]] at her private residence in Los Angeles.<ref>Victoria Talbot, [http://bhcourier.com/beverly-hills-news-vp-joe-biden-to-snarl-traffic-with-fundraiser-at-beverly-wilshire-hotel/ VP Joe Biden to Snarl Traffic with Fundraiser at Beverly Wilshire Hotel] {{Webarchive|url=https://web.archive.org/web/20141012001844/http://bhcourier.com/beverly-hills-news-vp-joe-biden-to-snarl-traffic-with-fundraiser-at-beverly-wilshire-hotel/ |date=October 12, 2014}}, ''[[The Beverly Hills Hotel]]'', October 6, 2014.</ref>

In May 2019, Paltrow and actor [[Bradley Whitford]] hosted a fundraiser for Democratic presidential candidate Mayor [[Pete Buttigieg]].<ref>{{cite news|url=https://www.cnn.com/2019/04/24/politics/gwyneth-paltrow-bradley-whitford-pete-buttigieg-fundraiser/index.html|title=Gwyneth Paltrow and Bradley Whitford will host fundraiser for Buttigieg|author=Dan Merica and Kate Sullivan|date=April 25, 2019|work=CNN|access-date=August 18, 2019|archive-date=August 18, 2019|archive-url=https://web.archive.org/web/20190818140116/https://www.cnn.com/2019/04/24/politics/gwyneth-paltrow-bradley-whitford-pete-buttigieg-fundraiser/index.html|url-status=live}}</ref>

In April 2020, Paltrow, along with other celebrities, discussed the [[COVID-19 pandemic]] with [[Anthony Fauci|Dr. Anthony Fauci]] on a one-hour-long [[Zoom (software)|zoom call]]. Fauci hoped the celebrities would use their social media "megaphones" to encourage proper precautions among their followers.<ref>{{cite web|date=November 9, 2020|title=Kim Kardashian, Gwyneth Paltrow and more discuss COVID-19 in group call with Dr. Fauci|url=https://talk1370.radio.com/articles/radiocom/kim-kardashian-gwyneth-paltrow-and-more-spoke-with-fauci|access-date=November 30, 2020|website=Talk 1370am|archive-date=December 19, 2020|archive-url=https://web.archive.org/web/20201219112535/https://talk1370.radio.com/articles/radiocom/kim-kardashian-gwyneth-paltrow-and-more-spoke-with-fauci|url-status=live}}</ref><ref>{{cite news|author=Elizabeth Cohen|title=Kim Kardashian West arranged a private Zoom call with Fauci and dozens of other celebrities|url=https://www.cnn.com/2020/11/07/health/fauci-kardashian-celebrity-zoom-call-coronavirus/index.html|access-date=November 30, 2020|work=CNN|archive-date=December 3, 2020|archive-url=https://web.archive.org/web/20201203184156/https://www.cnn.com/2020/11/07/health/fauci-kardashian-celebrity-zoom-call-coronavirus/index.html|url-status=live}}</ref>

===Audiobooks===
In 2009, Paltrow narrated the audiobook ''The Brown Bear & Friends'' by [[Bill Martin Jr.]], the first of a series of children's audiobooks that she narrated. ''The Brown Bear & Friends'' earned Paltrow a [[Grammy Award]] nomination for [[Grammy Award for Best Spoken Word Album for Children|Best Spoken Word Album for Children]].<ref>Best Spoken Word Album for Children</ref> Since, she has also narrated Bill Martin's ''[[Brown Bear, Brown Bear, What Do You See?]]'', ''[[Baby Bear, Baby Bear, What Do You See?]]'', ''[[Panda Bear, Panda Bear, What Do You See?]]'', and ''[[Polar Bear, Polar Bear, What Do You Hear?]]''.<ref>{{cite web |url=http://www.audible.com/search/ref=a_mn_mt_ano_tseft__galileo?advsearchKeywords=gwyneth+paltrow&x=0&y=0&sprefixRefmarker=nb_sb_ss_i_0_7&sprefix=gwyneth |title=Download Audiobooks with Audible.com |access-date=May 20, 2015 |archive-date=April 2, 2015 |archive-url=https://web.archive.org/web/20150402140838/http://www.audible.com/search/ref=a_mn_mt_ano_tseft__galileo?advsearchKeywords=gwyneth+paltrow&x=0&y=0&sprefixRefmarker=nb_sb_ss_i_0_7&sprefix=gwyneth |url-status=live }}</ref>

===Fashion===
[[File:Gwyneth Paltrow 2008.jpg|thumb|upright|Paltrow at an event for [[Estée Lauder Companies|Estée Lauder]]'s fragrance Sensuous, in 2008]]

In May 2005, Paltrow became the face of [[Estée Lauder Companies|Estée Lauder]]'s Pleasures perfume. She appeared in Chicago on August 17, 2007, to sign bottles of the perfume, and on July 8, 2008, she promoted Lauder's Sensuous perfume in New York with the company's three other models.<ref>{{cite news|title=Gwyneth's Estee Lauder appearance |url=http://style.popcrunch.com/gwyneths-estee-lauder-appearance/ |publisher=Style Crunch |date=August 17, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20080108042102/http://style.popcrunch.com/gwyneths-estee-lauder-appearance/ |archive-date=January 8, 2008 }}</ref> Estée Lauder donates a minimum of $500,000 of sales of items from the 'Pleasures Gwyneth Paltrow' collection to breast cancer research.<ref>{{cite news|title=Gwyneth Paltrow launches Estee Lauder's "Pleasures Delight" |url=http://www.perfumista.net/entry/gwyneth-paltrow-launches-estee-lauders-pleasures-delight/ |work=Perfumista.net |date=August 23, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20080125163819/http://www.perfumista.net/entry/gwyneth-paltrow-launches-estee-lauders-pleasures-delight/ |archive-date=January 25, 2008 }}</ref> In 2006, she became the face for [[Bean Pole International]], a Korean fashion brand and in 2014, she partnered with Blo Blow Bar, teaming up with the brand's creative branch.<ref>{{cite news |title=Gwyneth Paltrow Partnering with Blo Blow Dry Bar |url=http://ca.eonline.com/news/546179/gwyneth-paltrow-partnering-with-blo-blow-dry-bar-get-the-scoop/ |work=E! Online |date=May 26, 2014 |access-date=May 29, 2014 |archive-date=September 7, 2014 |archive-url=https://web.archive.org/web/20140907065314/http://ca.eonline.com/news/546179/gwyneth-paltrow-partnering-with-blo-blow-dry-bar-get-the-scoop/ |url-status=live }}</ref>

===Goop===
{{Main|Goop (company)}}
In September 2008, Paltrow launched the weekly lifestyle newsletter Goop, encouraging readers to "nourish the inner aspect".<ref>{{cite news|url=https://www.nytimes.com/2009/02/22/fashion/22gwyneth.html|title=Martha, Oprah ... Gwyneth?|last=Morris|first=Bob|date=February 22, 2009|work=The New York Times|access-date=July 7, 2017|archive-date=January 7, 2020|archive-url=https://web.archive.org/web/20200107230858/https://www.nytimes.com/2009/02/22/fashion/22gwyneth.html|url-status=live}}</ref> Goop has expanded into a web-based company, Goop.com. According to Paltrow, the company's name came from someone telling her that successful internet companies have double O's in their name,<ref>{{cite news |title=How Goop's Haters Made Gwyneth Paltrow's Company Worth $250 Million |url=https://www.nytimes.com/2018/07/25/magazine/big-business-gwyneth-paltrow-wellness.html |website=[[The New York Times]] |access-date=July 29, 2017 |archive-date=July 25, 2018 |archive-url=https://web.archive.org/web/20180725122233/https://www.nytimes.com/2018/07/25/magazine/big-business-gwyneth-paltrow-wellness.html |url-status=live }}</ref> and "is a nickname, like my name is G.P., so that is really where it came from. And I wanted it to be a word that means nothing and could mean anything."<ref>{{cite web|title=GOOP: It's a portal into Gwyneth Paltrow's life|url=https://usatoday30.usatoday.com/life/people/2009-01-06-paltrow-goop_N.htm|website=USA Today|access-date=July 29, 2017|archive-date=January 17, 2020|archive-url=https://web.archive.org/web/20200117074454/https://usatoday30.usatoday.com/life/people/2009-01-06-paltrow-goop_N.htm|url-status=live}}</ref> Goop has expanded into [[e-commerce]], collaborating with fashion brands, launching [[pop-up shop]]s,<ref>{{cite news|last=Lieber|first=Chavie|title=Inside Goop, Gwyneth Paltrow's Growing Empire|url=https://www.racked.com/2015/7/21/9006055/goop-gwyneth-paltrow|work=[[Vox Media|Racked]]|date=July 21, 2015|access-date=August 12, 2017|archive-date=April 4, 2020|archive-url=https://web.archive.org/web/20200404195914/https://www.racked.com/2015/7/21/9006055/goop-gwyneth-paltrow|url-status=live}}</ref> launching a [[wellness (alternative medicine)|wellness]] summit,<ref>{{cite magazine|url=http://people.com/bodies/in-goop-health-gwyneth-paltrow-wellness-summit/|title=We Attended Gwyneth Paltrow's $500-a-Ticket Health Summit: These Are the Craziest Things We Witnessed|date=June 12, 2017|magazine=[[People (magazine)|People]]|access-date=August 12, 2017|archive-date=August 11, 2017|archive-url=https://web.archive.org/web/20170811104827/http://people.com/bodies/in-goop-health-gwyneth-paltrow-wellness-summit/|url-status=live}}</ref> a print magazine,<ref>{{cite news|url=https://www.nytimes.com/2017/04/28/fashion/goop-conde-nast-magazine.html|title=Goop and Condé Nast Team Up on a Magazine|last=Safronova|first=Valeriya|date=April 28, 2017|work=The New York Times|access-date=July 21, 2017|archive-date=August 11, 2017|archive-url=https://web.archive.org/web/20170811105736/https://www.nytimes.com/2017/04/28/fashion/goop-conde-nast-magazine.html|url-status=live}}</ref> a podcast,<ref>{{cite web|url=https://www.fastcompany.com/40535306/goop-expands-media-empire-with-gwyneth-hosted-podcast|title=Goop expands media empire with Gwyneth-hosted podcast|date=February 23, 2018|publisher=FastCompany|access-date=June 4, 2018|archive-date=June 21, 2018|archive-url=https://web.archive.org/web/20180621170735/https://www.fastcompany.com/40535306/goop-expands-media-empire-with-gwyneth-hosted-podcast|url-status=live}}</ref> and a documentary series streamed on Netflix.<ref>{{cite web|title=the goop lab with Gwyneth Paltrow|url=https://www.netflix.com/title/80244690|access-date=July 12, 2020|website=Netflix Official Site|archive-date=June 30, 2019|archive-url=https://web.archive.org/web/20190630201801/https://www.netflix.com/title/80244690|url-status=live}}</ref>

Goop, and by extension Paltrow, have faced backlash for showcasing expensive products<ref name=lgpa!>{{cite news|title=Leave Gwyneth Paltrow alone! Her website gives me joy|url=https://www.theguardian.com/commentisfree/2015/mar/23/gwyneth-paltrow-is-an-ethereal-being-not-of-this-world-thats-why-i-love-her|work=The Guardian|date=March 23, 2015|access-date=August 11, 2017|archive-date=August 11, 2017|archive-url=https://web.archive.org/web/20170811104507/https://www.theguardian.com/commentisfree/2015/mar/23/gwyneth-paltrow-is-an-ethereal-being-not-of-this-world-thats-why-i-love-her|url-status=live}}</ref> and promoting medically and scientifically impossible treatments, many of which have harmful consequences. The controversies have included [[vaginal steaming]],<ref name="McKnight">{{cite web|last=McKnight|first=Zoe|title=This Canadian doctor is going head-to-head with Gwyneth Paltrow over Goop|url=https://www.thestar.com/life/2017/07/18/meet-the-canadian-doctor-whos-taking-on-goop.html|website=Thestar.com|date=July 18, 2017|publisher=Toronto Star|access-date=August 5, 2017|archive-url=https://web.archive.org/web/20170805184336/https://www.thestar.com/life/2017/07/18/meet-the-canadian-doctor-whos-taking-on-goop.html|archive-date=August 5, 2017|url-status=live}}</ref> the use of [[vaginal weightlifting|jade eggs]],<ref name="Phillips">{{cite news|url=https://www.washingtonpost.com/news/to-your-health/wp/2017/01/22/no-gwyneth-paltrow-women-should-not-put-jade-eggs-in-their-vaginas-gynecologist-says/|title=No, Gwyneth Paltrow, women should not put jade eggs in their vaginas, gynecologist says|last=Phillips|first=Kristine|date=January 22, 2017|newspaper=The Washington Post|access-date=July 7, 2017|archive-date=February 12, 2021|archive-url=https://web.archive.org/web/20210212191255/https://www.washingtonpost.com/news/to-your-health/wp/2017/01/22/no-gwyneth-paltrow-women-should-not-put-jade-eggs-in-their-vaginas-gynecologist-says/|url-status=live}}</ref><ref name="Gunter">{{cite web|url=https://drjengunter.wordpress.com/2017/01/17/dear-gwyneth-paltrow-im-a-gyn-and-your-vaginal-jade-eggs-are-a-bad-idea/|title=Dear Gwyneth Paltrow, I'm a GYN and your vaginal jade eggs are a bad idea|last=Gunter|first=Jen|date=January 17, 2017|website=Dr. Jen Gunter|author-link=Jennifer Gunter|access-date=July 7, 2017|archive-date=January 20, 2017|archive-url=https://web.archive.org/web/20170120050633/https://drjengunter.wordpress.com/2017/01/17/dear-gwyneth-paltrow-im-a-gyn-and-your-vaginal-jade-eggs-are-a-bad-idea/|url-status=live}}</ref> a dangerous [[coffee enema]] device,<ref name="Mole">{{cite web |url=https://arstechnica.com/science/2018/01/gwyneth-paltrows-goop-wants-you-to-start-2018-right-with-a-135-coffee-enema/ |title=In "triumph of ignorance," Gwyneth Paltrow's Goop touts $135 coffee enema |date=January 6, 2018 |access-date=January 7, 2018 |first=Beth |last=Mole |website=[[Ars Technica]] |archive-date=April 4, 2020 |archive-url=https://web.archive.org/web/20200404121239/https://arstechnica.com/science/2018/01/gwyneth-paltrows-goop-wants-you-to-start-2018-right-with-a-135-coffee-enema/ |url-status=live }}</ref><ref name="Ernst 196–8">{{cite journal|last=Ernst|first=E |title=Colonic irrigation and the theory of autointoxication: a triumph of ignorance over science.|journal=Journal of Clinical Gastroenterology|date=June 1997|volume=24|issue=4 |pages=196–8|pmid=9252839|doi=10.1097/00004836-199706000-00002|doi-access=free |issn=0192-0790 }}</ref> and "Body Vibes", wearable stickers that were claimed to "rebalance the energy frequency in our bodies" and which Goop falsely claimed were made of a [[NASA]]-developed material.<ref name="goop.com">{{cite web|url=http://goop.com/wearable-stickers-that-promote-healing-really/|title=Wearable Stickers that Promote Healing (Really!)|date=June 20, 2017|website=Goop|access-date=July 7, 2017|archive-date=November 3, 2019|archive-url=https://web.archive.org/web/20191103013202/https://goop.com/wearable-stickers-that-promote-healing-really/|url-status=live}}</ref><ref name="Paoletta">{{cite news|url=https://gizmodo.com/nasa-calls-bullshit-on-goops-120-bio-frequency-healing-1796309360|title=NASA Calls Bullshit on Goop's $120 'Bio-Frequency Healing' Sticker Packs|last=Paoletta|first=Rae|date=June 22, 2017|work=Gizmodo|access-date=July 7, 2017|archive-date=May 9, 2020|archive-url=https://web.archive.org/web/20200509030017/https://gizmodo.com/nasa-calls-bullshit-on-goops-120-bio-frequency-healing-1796309360|url-status=live}}</ref> Goop settled a lawsuit regarding the health claims it made over the jade eggs.<ref name="Weaver">{{cite news |last=Weaver |first=Matthew |title=Goop to pay out over unproven health benefits of vaginal eggs |url=https://www.theguardian.com/film/2018/sep/05/gwyneth-paltrow-goop-to-pay-out-over-unproven-health-benefits-of-vaginal-eggs |access-date=September 5, 2018 |work=The Guardian |date=September 5, 2018 |archive-date=September 5, 2018 |archive-url=https://web.archive.org/web/20180905115552/https://www.theguardian.com/film/2018/sep/05/gwyneth-paltrow-goop-to-pay-out-over-unproven-health-benefits-of-vaginal-eggs |url-status=live }}</ref>

[[Jill Avery]], a brand analyst, has noted how Goop's response to criticism seems designed to "strengthen their brand and draw their customers closer", noting Goop's references to [[feminism]], [[traditional Asian medicine]]s and [[Eastern philosophy|Eastern philosophies]], and [[anti-establishment]] politics to do so.<ref name=Vox>{{cite news|url=https://www.vox.com/science-and-health/2017/7/19/15988180/gwyneth-paltrow-goop-jade-egg-debunkers|title=Is Gwyneth Paltrow's Goop pseudoscience winning? |last=Belluz|first=Julia|author-link=Julia Belluz|date=September 12, 2017|work=[[Vox.com]] |access-date=December 5, 2017|archive-url=https://web.archive.org/web/20171206140218/https://www.vox.com/science-and-health/2017/7/19/15988180/gwyneth-paltrow-goop-jade-egg-debunkers|archive-date=December 6, 2017|url-status=live}}</ref> [[The Late Show with Stephen Colbert|Late Show]] host [[Stephen Colbert]] had repeatedly lampooned Goop products;<ref>{{Cite web |date=July 31, 2022 |title=Gwyneth Paltrow Launches New Goop Product, Shares Her Nighttime Skincare Routine |url=https://thelooks.com/10011791/gwyneth-paltrow-launches-new-goop-product-shares-her-nighttime- |access-date=August 19, 2022 |website=thelooks.com|archive-date=August 19, 2022 |archive-url=https://web.archive.org/web/20220819153554/https://thelooks.com/10011791/gwyneth-paltrow-launches-new-goop-product-shares-her-nighttime- |url-status=live }}</ref> in 2018 Paltrow appeared in a Late Show sketch seemingly making fun of her company's approach.<ref>{{cite web |author=Lexy Perez |url=https://www.hollywoodreporter.com/tv/tv-news/gwyneth-paltrows-goop-joins-forces-colberts-fake-lifestyle-brand-late-show-sketch-1078771/ |title=Gwyneth Paltrow's Goop Joins Forces With Colbert's Fake Lifestyle Brand in 'Late Show' Sketch – The Hollywood Reporter |publisher=Hollywoodreporter.com |date=January 26, 2018 |accessdate=May 7, 2022 |archive-date=May 6, 2022 |archive-url=https://web.archive.org/web/20220506183919/https://www.hollywoodreporter.com/tv/tv-news/gwyneth-paltrows-goop-joins-forces-colberts-fake-lifestyle-brand-late-show-sketch-1078771/ |url-status=live }}</ref>

On January 24, 2020, [[Netflix]] released ''[[The Goop Lab]],'' a [[documentary series]]. The 6-part show promotes [[Goop (company)|Goop]], and covers [[Pseudoscience|pseudoscientific]] topics in [[Energy medicine|energy healing]], the use of [[psychedelic drug]]s, [[Cryotherapy|cold therapy]], [[Life extension|anti-aging]], [[mediumship]], and [[Human female sexuality|female sexuality]].<ref name=tvline>{{cite web |last1=Iannucci |first1=Rebecca |title=Gwyneth Paltrow's Goop Docuseries Gets January Premiere at Netflix |url=https://tvline.com/2020/01/06/gwyneth-paltrow-the-goop-lab-docuseries-premiere-date-netflix |website=[[TVLine]] |access-date=January 6, 2020 |date=January 6, 2020 |archive-date=February 20, 2020 |archive-url=https://web.archive.org/web/20200220215208/https://tvline.com/2020/01/06/gwyneth-paltrow-the-goop-lab-docuseries-premiere-date-netflix/ |url-status=live }}</ref><ref name=thecut>{{cite web |last1=Arnold |first1=Amanda |title=Well, This Is Certainly Evocative |url=https://www.thecut.com/2020/01/gwyneth-paltrow-the-goop-lab-trailer.html |website=[[Daily Intelligencer (website)|The Cut]] |access-date=January 9, 2020|date=January 6, 2020 |archive-date=February 28, 2020 |archive-url=https://web.archive.org/web/20200228151613/https://www.thecut.com/2020/01/gwyneth-paltrow-the-goop-lab-trailer.html |url-status=live }}</ref><ref name=pastemagazine>{{cite web |last1=Keene |first1=Allison |title=First Trailer for Netflix's The Goop Lab Honestly Asks "How Can We Milk the S*** Out of This?" |url=https://www.pastemagazine.com/articles/2020/01/the-goop-lab-trailer-netflix.html |website=[[Paste (magazine)|Paste]] |access-date=January 6, 2020 |date=January 6, 2020 |archive-date=January 15, 2020 |archive-url=https://web.archive.org/web/20200115160255/https://www.pastemagazine.com/articles/2020/01/the-goop-lab-trailer-netflix.html |url-status=dead }}</ref> Critics argued that granting Goop access to Netflix's platform was a "win for [[pseudoscience]]".<ref name = thedailybeast>{{Cite news|url=https://www.thedailybeast.com/scientists-are-pissed-that-netflix-is-legitimizing-gwyneth-paltrows-goop|title=Docs Are Pissed Netflix Is Giving Gwyneth's Goop a Megaphone|last=Basu|first=Tanya|date=February 5, 2019|access-date=April 3, 2019|archive-date=February 6, 2019|archive-url=https://web.archive.org/web/20190206004944/https://www.thedailybeast.com/scientists-are-pissed-that-netflix-is-legitimizing-gwyneth-paltrows-goop|url-status=live}}</ref><ref name = Bundel>{{cite web |last=Bundel |first=Ani |title=Netflix's new partnership with Gwyneth Paltrow's Goop brand is a win for pseudoscience |url=https://www.nbcnews.com/think/opinion/netflix-s-new-partnership-gwyneth-paltrow-s-goop-brand-win-ncna969746 |work=NBC News |access-date=February 20, 2019 |archive-url=https://web.archive.org/web/20190220075035/https://www.nbcnews.com/think/opinion/netflix-s-new-partnership-gwyneth-paltrow-s-goop-brand-win-ncna969746 |archive-date=February 20, 2019 |date=February 10, 2019 |url-status=live }}</ref><ref name = ars-goopseries>{{cite web|url=https://arstechnica.com/science/2019/02/goop-lands-netflix-deal-despite-track-record-of-egregious-false-health-claims/|title=Netflix buys into Goop hooey with deal to make a wellness docuseries|last=Mole|first=Beth|date=February 5, 2019|website=Ars Technica|access-date=April 3, 2019|archive-date=March 25, 2020|archive-url=https://web.archive.org/web/20200325191523/https://arstechnica.com/science/2019/02/goop-lands-netflix-deal-despite-track-record-of-egregious-false-health-claims/|url-status=live}}</ref> Upon release of the first trailer, and again after the full six-episode series was available, the series sparked controversy concerning the medical and scientific misinformation it presented.<ref name=Huffpo>{{cite web |last1=Holmes |first1=Lindsay |title=Gwyneth Paltrow Brings Bad Health Advice To Netflix With 'The Goop Lab' |url=https://www.huffpost.com/entry/the-goop-lab-netflix_l_5e1360c4e4b0b2520d25870c |website=huffpost.com |publisher=Huffington Post |access-date=January 12, 2020 |archive-url=https://web.archive.org/web/20200112010725/https://www.huffpost.com/entry/the-goop-lab-netflix_l_5e1360c4e4b0b2520d25870c |archive-date=January 12, 2020 |date=January 6, 2020 |url-status=live }}</ref><ref name=wtm>{{Cite AV media|url=https://omny.fm/shows/wait-theres-more/goop-lab-and-the-rise-of-the-wellness-industry|title=Goop Lab and the rise of the wellness industry|date=January 15, 2020|last=Khandake|first=Tamara|type=podcast|publisher=Global News|series=Wait There's More|access-date=January 18, 2020|archive-date=October 30, 2020|archive-url=https://web.archive.org/web/20201030165830/https://omny.fm/shows/wait-theres-more/goop-lab-and-the-rise-of-the-wellness-industry|url-status=dead}}</ref><ref name=PatheosWilde>{{cite web |last1=Wilde |first1=Val |title=Gwyneth Paltrow's "The Goop Lab" Is Unscientific Garbage. Then It Gets Worse. |url=https://friendlyatheist.patheos.com/2020/01/20/gwyneth-paltrows-the-goop-lab-is-unscientific-garbage-then-it-gets-worse/ |website=Patheos.com |publisher=Patheos |access-date=January 20, 2020 |archive-url=https://web.archive.org/web/20200121201517/https://friendlyatheist.patheos.com/2020/01/20/gwyneth-paltrows-the-goop-lab-is-unscientific-garbage-then-it-gets-worse/ |archive-date=January 21, 2020 |date=January 20, 2020 |quote=Netflix and Gwyneth Paltrow have entered into an unholy alliance and spawned The Goop Lab, a (purported) health and wellness docu-series set for release on January 24. |url-status=live }}</ref><ref name=Beast>{{cite news |last1=Bradley |first1=Laura |title=UK Health Chief Calls B.S. on Gwyneth Paltrow's 'Goop Lab' for Spreading 'Misinformation' |url=https://www.thedailybeast.com/uk-health-chief-says-gwyneth-paltrows-netflix-show-goop-lap-is-full-of-misinformation?source=articles&via=rss&ut |newspaper=The Daily Beast |access-date=January 31, 2020 |archive-url=https://web.archive.org/web/20210308184953/https://www.thedailybeast.com/uk-health-chief-says-gwyneth-paltrows-netflix-show-goop-lap-is-full-of-misinformation?source=articles&via=rss&ut |archive-date=March 8, 2021 |date=January 31, 2020 |quote=NHS Chief Simon Stevens said the show elevates "dubious wellness products and dodgy procedures." |url-status=live }}</ref><ref name=NewScientist>{{cite web |last1=Wilson |first1=Clare |title=Goop Lab on Netflix shows how easy it is to fall for bad science |url=https://www.newscientist.com/article/2230459-goop-lab-on-netflix-shows-how-easy-it-is-to-fall-for-bad-science/ |website=Newscientist.com |publisher=New Scientist |access-date=January 28, 2020 |archive-url=https://web.archive.org/web/20200126024723/https://www.newscientist.com/article/2230459-goop-lab-on-netflix-shows-how-easy-it-is-to-fall-for-bad-science/ |archive-date=January 26, 2020 |date=January 17, 2020 |quote=Still, Goop was valued at a quarter of a billion dollars in 2018, so Paltrow has clearly found an effective business model. She was quoted in The New York Times as saying that controversies just led to more people visiting her website, letting her "monetise those eyeballs". It's hard not to suspect that criticism of The Goop Lab won't bother Paltrow one bit. |url-status=live }}</ref>

On January 27, 2020, Truth in Advertising watchdog (TINA.org) filed another{{efn|It previously filed a similar complaint in 2017<ref>{{cite web |first=Caroline |last=Praderio |url=https://www.businessinsider.com/truth-in-advertising-investigation-goop-illegal-health-claims-2017-8 |title=Truth in Advertising Says Goop Has Made Deceptive Health Claims |publisher=Businessinsider.com |date= |accessdate=May 16, 2022 |archive-date=May 9, 2022 |archive-url=https://web.archive.org/web/20220509153438/https://www.businessinsider.com/truth-in-advertising-investigation-goop-illegal-health-claims-2017-8 |url-status=live }}</ref>}} complaint with the district attorneys of California alleging that Goop has continued to engage in deceptive marketing,<ref>{{cite web|url=https://arstechnica.com/science/2020/02/goop-violating-court-order-with-yet-more-bogus-health-claims-watchdog-says/|title=Goop accused of more deceptive health claims, violating court order|last=Mole|first=Beth|date=February 3, 2020|website=Ars Technica|access-date=February 4, 2020|archive-date=February 3, 2020|archive-url=https://web.archive.org/web/20200203224616/https://arstechnica.com/science/2020/02/goop-violating-court-order-with-yet-more-bogus-health-claims-watchdog-says/|url-status=live}}</ref> even after Goop was sued by the State of California earlier that year and agreed to refrain from "making any claims regarding the efficacy or effects of any of its products without possessing competent and reliable scientific evidence that substantiates the claims" for a period of five years.<ref>{{cite web | url=https://gordonlawltd.com/truth-in-advertising-goop-censured/ | title=Goop Gets Censured Again &#124; Truth-In-Advertising Marketing Law | work=Gordon Law Group | date=February 17, 2020 | access-date=May 9, 2022 | archive-date=June 30, 2022 | archive-url=https://web.archive.org/web/20220630143649/https://gordonlawltd.com/truth-in-advertising-goop-censured/ | url-status=live }}</ref> TINA.org's complaint alleges that Goop claims their products are "clinically-proven" to treat such symptoms as [[Anxiety disorder|anxiety]], [[Depression (mood)|depression]], [[Obsessive–compulsive disorder|OCD]] and more.

In January 2021, it was announced that Paltrow was an early investor in [[Thirteen Lune]], an e-commerce site focused on makeup, skincare, haircare, and wellness products owned by people of color and ally brands.<ref>{{cite web|last=Chikhoune|first=Ryma|date=January 15, 2021|title=Thirteen Lune Raises $1 Million, Invested by Sean Combs, Gwyneth Paltrow, Naomi Watts|url=https://wwd.com/beauty-industry-news/beauty-features/thirteen-lune-raises-1-million-invested-sean-combs-gwyneth-paltrow-naomi-watts-1234696599/|access-date=January 6, 2022|website=WWD|archive-date=November 19, 2021|archive-url=https://web.archive.org/web/20211119021837/https://wwd.com/beauty-industry-news/beauty-features/thirteen-lune-raises-1-million-invested-sean-combs-gwyneth-paltrow-naomi-watts-1234696599/|url-status=live}}</ref> In April 2021, Goop became Thirteen Lune's first ally brand.<ref>{{cite web|date=April 6, 2021|first=Kayla |last=Greaves|title=You Can Now Shop Goop While Supporting Black-Owned Beauty Brands|url=https://www.instyle.com/beauty/goop-thirteen-lune-ally-brand|access-date=January 6, 2022|website=InStyle|archive-date=January 7, 2022|archive-url=https://web.archive.org/web/20220107035328/https://www.instyle.com/beauty/goop-thirteen-lune-ally-brand|url-status=dead}}</ref>

===Food===
{{Library resources box |by=yes |others= |label=Gwyneth Paltrow |viaf=117030333 |wikititle= }}
In October 2007, Paltrow signed with [[PBS]] to make a television series, ''[[Spain... on the Road Again]]'', which showcased [[Spanish cuisine|the food]] and [[culture of Spain]].<ref>{{cite news |title=Paltrow to make Spain TV series |url=http://news.bbc.co.uk/2/hi/entertainment/7026273.stm |access-date=December 6, 2007 |date=October 3, 2007 |work=BBC News |archive-date=August 13, 2011 |archive-url=https://web.archive.org/web/20110813120221/http://news.bbc.co.uk/2/hi/entertainment/7026273.stm |url-status=live }}</ref> In 2008, Paltrow co-wrote the book ''Spain... A Culinary Road Trip'' with [[Mario Batali]].<ref>{{cite magazine|last=Reese|first=Jennifer|title=Spain...A Culinary Road Trip|url=https://ew.com/article/2008/10/01/spaina-culinary-road-trip/|magazine=Entertainment Weekly|date=October 1, 2008|access-date=December 6, 2019|archive-date=August 14, 2019|archive-url=https://web.archive.org/web/20190814045617/https://ew.com/article/2008/10/01/spaina-culinary-road-trip/|url-status=dead}}</ref> In 2011, she wrote a book titled ''My Father's Daughter: Delicious, Easy Recipes Celebrating Family and Togetherness''.<ref>{{cite news |title=What We're Reading, April 19–25 |url=https://www.npr.org/2011/07/14/135545537/what-were-reading-april-19-25 |newspaper=NPR |date=April 19, 2011 |access-date=April 4, 2018 |archive-date=August 28, 2018 |archive-url=https://web.archive.org/web/20180828134459/https://www.npr.org/2011/07/14/135545537/what-were-reading-april-19-25 |url-status=live }}</ref> That same year she penned the book ''Notes From the Kitchen Table''.<ref>{{cite news |last=Young |first=Eleanor |title=WIN Gwyneth Paltrow Notes from my Kitchen Table |url=http://www.marieclaire.co.uk/news/celebrity/525031/win-gwyneth-paltrow-notes-from-my-kitchen-table.html |newspaper=Marie Claire |date=May 11, 2011 |access-date=April 26, 2013 |archive-date=November 1, 2013 |archive-url=https://web.archive.org/web/20131101044322/http://www.marieclaire.co.uk/news/celebrity/525031/win-gwyneth-paltrow-notes-from-my-kitchen-table.html |url-status=dead }}</ref> Two years later she published a book titled ''It's All Good: Delicious Easy Recipes That Will Make You Look Good and Feel Great'', which promoted an [[elimination diet]] that is unsupported by medical evidence.<ref>{{cite journal|last1=Hoffman|first1=Steven J|last2=Tan|first2=Charlie|title=Biological, psychological and social processes that explain celebrities' influence on patients' health-related behaviors|journal=Archives of Public Health|date=2015|volume=73|issue=1|page=3|doi=10.1186/2049-3258-73-3|pmid=25973193 |pmc=4429495 |doi-access=free }}</ref> Included in that book was a recipe for [[avocado toast]] which was widely copied and adapted as part of a [[2010s in food|2010s food trend]].<ref>{{cite news|last1=Orenstein|first1=Jayne|title=How the Internet became ridiculously obsessed with avocado toast|url=https://www.washingtonpost.com/news/wonk/wp/2016/05/06/how-the-internet-became-ridiculously-obsessed-with-avocado-toast/|newspaper=The Washington Post|access-date=March 1, 2017|archive-date=November 8, 2020|archive-url=https://web.archive.org/web/20201108111021/https://www.washingtonpost.com/gdpr-consent/?next_url=https://www.washingtonpost.com/news/wonk/wp/2016/05/06/how-the-internet-became-ridiculously-obsessed-with-avocado-toast/|url-status=live}}</ref> Also in 2013, Paltrow wrote a foreword for a book by [[Ross Mathews]], ''Man Up! Tales of My Delusional Self-Confidence''. In 2016, Paltrow published a cookbook: ''It's All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook''.<ref>{{cite news |last1=Wiedemann |first1=Elettra |title=Gwyneth Paltrow's Avocado Toast Recipe Is Better Than Yours |url=https://www.refinery29.com/en-us/2016/04/108113/gwyneth-paltrow-its-all-easy-cookbook-interview |access-date=February 15, 2019 |work=www.refinery29.com |archive-date=February 16, 2019 |archive-url=https://web.archive.org/web/20190216035456/https://www.refinery29.com/en-us/2016/04/108113/gwyneth-paltrow-its-all-easy-cookbook-interview |url-status=live }}</ref>

The negative reaction from a group of [[scientist]] and [[science communication]] mothers to Paltrow's 2015 video pushing for [[mandatory labeling]] of food containing [[genetically modified organism]]s led to the creation of a [[documentary film|documentary]], ''[[Science Moms]]''. The film is about mothers who advocate for [[science]]-based decision-making concerning the health and [[nutrition]] of children.<ref>{{cite web|last=Miller|first=Matthew|title='Science Moms,' a documentary on 'fact-based parenting,' to screen at MSU|url=https://www.lansingstatejournal.com/story/entertainment/2018/03/19/science-moms-documentary-fact-based-parenting-screen-msu/438694002/|website=Lansingstatejournal.com|publisher=Lansing State Journal|access-date=March 21, 2018|date=March 19, 2018|quote=It was 2015. Paltrow and company had filmed a video pushing for mandatory labeling of food made with genetically modified organisms. A group of women scientists, science writers and farmers decided to respond.|archive-date=September 15, 2023|archive-url=https://web.archive.org/web/20230915003248/https://www.lansingstatejournal.com/story/entertainment/2018/03/19/science-moms-documentary-fact-based-parenting-screen-msu/438694002/|url-status=live}}</ref>

In February 2021 it was reported that Paltrow was suffering from [[long COVID]], leaving her with "some long-tail fatigue and brain fog". She advocated treatments for it which involved a "[[Ketogenesis|ketogenic]] and plant-based" diet (with no sugar or alcohol), fasting until 11:00 every day, and taking [[infrared sauna]]s. This advice was criticized by [[National Health Service|NHS]] England's Professor [[Stephen Powis]].<ref>{{Cite news |title=Gwyneth Paltrow: NHS boss urges caution over star's long Covid regime |author=<!--not stated--> |website=BBC News |date=February 24, 2021 |url=https://www.bbc.co.uk/news/entertainment-arts-56179846 |access-date=February 24, 2021 |archive-date=February 24, 2021 |archive-url=https://web.archive.org/web/20210224200620/https://www.bbc.co.uk/news/entertainment-arts-56179846 |url-status=live }}</ref>