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=== Sunrise ownership (2019–present) === [[File:First floor, HMV, Lands Lane, Leeds (6th March 2019).jpg|thumb|right|Interior of HMV on Lands Lane in Leeds in 2019.]] On 28 December 2018, HMV confirmed it had again been placed into [[Administration (law)|administration]]. Hilco UK cited the "tsunami" of retail competition as the reason for the move.<ref>{{Cite news |title=HMV calls in administrators for second time in six years |work=BBC News |date=28 December 2018 |url=https://www.bbc.co.uk/news/business-46699290 |access-date=28 December 2018 }}</ref> On 5 February 2019, Canadian record shop chain [[Sunrise Records (retailer)|Sunrise Records]] announced its acquisition of HMV Retail Ltd. from Hilco UK for an undisclosed amount. Sunrise had previously acquired the leases for over 70 HMV locations in Canada after [[HMV Canada]] entered receivership, which expanded the [[Ontario]]-based retailer into a national chain. Sunrise plans to maintain the HMV chain and five Fopp shops, but immediately closed 27 locations, including the flagship Oxford Street branch and other locations with high rent costs.<ref name=":0" /> Company founder [[Doug Putman]] stated that he planned to increase the chain's emphasis on vinyl phonograph sales as part of the turnaround plan: Sunrise's leverage of the [[vinyl revival]] had helped bolster the Canadian locations' performance after the shops' transitions from HMV, having sold at least 500,000 vinyl LPs in 2017 alone. Putman argued that, despite the growth of digital music sales and streaming, "talk about the demise of the physical business is sometimes a bit exaggerated, especially in music specialists. Most of the decline is coming from nontraditional sellers like the grocery chains. We'll be here for quite some time."<ref>{{Cite web |last=Evans |first=Pete |title=Canada's Sunrise Records swoops in to buy British music store chain HMV out of bankruptcy |url=https://www.cbc.ca/news/business/sunrise-records-hmv-1.5006110|website=Cbc.ca |access-date=5 February 2019}}</ref><ref name="fyi-sunrisehmv">{{Cite web |title=Sunrise Records Goes National With HMV's Demise |url=http://www.fyimusicnews.ca/articles/2017/02/27/sunrise-records-goes-national-hmvs-demise |access-date=27 February 2017 |website=FYI Music News |date=27 February 2017 |archive-date=28 February 2017 |archive-url=https://web.archive.org/web/20170228083325/http://www.fyimusicnews.ca/articles/2017/02/27/sunrise-records-goes-national-hmvs-demise |url-status=dead }}</ref><ref name=":0">{{Cite news |last1=Monaghan |first1=Angela |last2=Butler |first2=Sarah |date=5 February 2019 |title=HMV reveals which 27 stores have closed after sale to Canadian music boss |work=The Guardian |url=https://www.theguardian.com/business/2019/feb/05/hmv-bought-doug-putman-stores-jobs |access-date=5 February 2019 |issn=0261-3077}}</ref> On 25 February 2019, the ''Financial Times'' reported that the Sunrise acquisition was valued at £883,000. Following subsequent negotiations with its landlords, by late-February, HMV reopened 13 of its shops (including one Fopp shop).<ref>{{Cite news |title=Sunrise Records paid £883000 for HMV |url=https://www.ft.com/content/e3d567c6-38ef-11e9-b856-5404d3811663 |access-date=28 February 2019 |website=Financial Times|date=25 February 2019 |last1=Eley |first1=Jonathan }}{{subscription required}}</ref><ref>{{Cite web |last=Hope |first=Fiona |title=HMV brings back nine shuttered stores |url=https://www.psneurope.com/business/hmv-brings-back-stores |access-date=28 February 2019 |website=PSNEurope|date=25 February 2019 }}</ref><ref>{{Cite web |title=hmv stores: Details of Re-Openings... |url=https://www.hmv.com/music/hmv-stores-re-opening |website=HMV |access-date=9 March 2019 |archive-date=1 January 2020 |archive-url=https://web.archive.org/web/20200101025827/https://www.hmv.com/music/hmv-stores-re-opening |url-status=dead }}</ref> The store in Belfast which had previously re-opened up in March 2014 after a £1 million pound refurbishment, was threatened with closure in February 2019. However, a deal was reached with [[Frasers Group]] which allowed the shop to continue trading.<ref>{{Cite web |title=HMV to open revamped Belfast store |url=http://www.newsletter.co.uk/news/business/hmv-to-open-revamped-belfast-store-1-5962606 |access-date=6 October 2017 |website=newsletter.co.uk}}</ref><ref>{{Cite news |title=HMV to play on at Belfast store as agreement reached with landlord |url=https://www.belfasttelegraph.co.uk/business/northern-ireland/hmv-to-play-on-at-belfast-store-as-agreement-reached-with-landlord-37970730.html |access-date=5 August 2019 |work=The Belfast Telegraph |issn=0307-1235}}</ref> In October 2019, the new owners opened the HMV Vault on Dale End, [[Birmingham]], billed as Europe's biggest entertainment shop and stocking tens of thousands of CDs and vinyl records and other products.<ref>{{Cite web|url=https://www.theguardian.com/business/2019/oct/11/hmv-vault-europes-biggest-entertainment-store-birmingham|title=HMV to open Europe's biggest entertainment store in Birmingham|website=[[TheGuardian.com]]|date=11 October 2019}}</ref> [[File:HMVYonge.JPG|thumb|An HMV shop in Toronto]] ==== COVID-19 pandemic and 100th birthday (2020–2021) ==== From 22 March to 15 June, and then from 5 November to 2 December 2020 and from 4 January 2021 to 12 April 2021 (in England), all HMV shops were closed due to the [[COVID-19 pandemic in the United Kingdom|COVID-19 pandemic]].<ref>{{Cite news |title=HMV stores to shut from end of Sunday |url=https://www.northantstelegraph.co.uk/news/people/hmv-stores-shut-end-sunday-2504943 |website=Northantstelegraph.co.uk}}</ref> Into the 2020s, HMV began opening new and relocated shops, including in locations which previously had HMV branches that had earlier shut, such as [[Solihull]].<ref>{{Cite web|url=https://www.birminghammail.co.uk/whats-on/shopping/hmv-solihull-among-7-new-21126879|title=7 new shops to visit in Solihull town centre|first=Emily|last=Collis|date=24 July 2021|website=Birminghammail.co.uk|access-date=24 August 2023}}</ref> In some cases these new outlets were opened in shops vacated by the demise of other retail chains, particularly [[Arcadia Group]], with an HMV shop opened in [[Dunfermline]] premises previously occupied by [[Burton (retailer)|Burton Menswear]] and [[Dorothy Perkins]],<ref>{{Cite web|url=https://www.fifetoday.co.uk/business/hmv-announces-opening-date-of-new-fife-store-3848224|title=HMV announces opening date of new Fife store|website=Fifetoday.co.uk|date=19 September 2022 |access-date=24 August 2023}}</ref> a return to [[Broadway Shopping Centre, Bexleyheath]] – again in former Burton/Perkins premises – nine years after the closure of their previous shop in the town,<ref>{{Cite web|url=https://www.newsshopper.co.uk/news/10306180.bexleyheath-hmv-set-to-close-today/|title=Bexleyheath HMV set to close today|date=21 March 2013|website=Newsshopper.co.uk|access-date=24 August 2023}}</ref> and a relocation in [[Wigan]] from a smaller prior site to larger premises vacated by [[Topshop]]/[[Topman]].<ref>{{Cite web|url=https://www.wigantoday.net/business/new-and-improved-wigan-hmv-store-opens-its-doors-3646615|title=New and improved Wigan HMV store opens its doors|website=Wigantoday.net|date=8 April 2022 |access-date=24 August 2023}}</ref> In July 2021, HMV celebrated its 100th birthday. In celebration, the firm released 37 limited edition vinyl albums.<ref>{{Cite web|url=https://www.officialcharts.com/chart-news/hmv-reveal-full-line-up-for-their-centenary-vinyl-exclusives-day-on-july-24__33499/|title = HMV reveal full line-up for their Centenary Vinyl 'Exclusives Day'|website = [[OfficialCharts.com]]}}</ref> A 100 track CD compilation entitled ''Now That's What I Call HMV'' was also released. The album was only available to buy at HMV shops, and online on HMV's website, plus [[eBay]]. In 2021, the company began to rebrand, using the motto "The HMV Shop" for shopfronts and social media; the previous logo is still used in most shops (including the flagship HMV Vault shop), and the website.<ref>{{Cite web |last=Hodgson |first=Barbara |date=2021-10-02 |title=HMV reopens at Metrocentre with whole new arty vibe |url=https://www.chroniclelive.co.uk/whats-on/shopping/hmv-reopens-metrocentre-whole-new-21733258 |access-date=2023-08-24 |website=ChronicleLive |language=en}}</ref> [[File:HMV Oxford Circus opening 2.jpg|thumb|The Oxford Street shop re-opened in November 2023 after four years of closure.]] In April 2023, it was confirmed that HMV had signed up to reopen a new-format shop in their original home at 363 Oxford Street after four years away,<ref>{{Cite web|url=https://www.bbc.com/news/uk-england-london-65417131|title=HMV's flagship Oxford Street store to reopen|date=28 April 2023|access-date=24 August 2023|website=Bbc.co.uk}}</ref> during which time the premises had been occupied temporarily by "American candy" outlets, along with other vacated shops on the street.<ref>{{Cite web|url=https://www.timeout.com/london/news/hmvs-flagship-oxford-street-store-has-turned-into-an-american-candy-shop-022222|title=HMV's flagship Oxford Street shop has turned into an American candy store|first=Chiara|last=Wilkinson|date=5 April 2022|website=Time Out London|access-date=24 August 2023}}</ref> This will be, following runs from 1921 to 2000 and 2013–2019, HMV's third stint at 363 Oxford Street. On 18 May 2023, Sunrise Records announced that HMV would re-enter the Irish market again with a shop on Dublin's Henry Street, in a unit previously occupied by the company during their first incarnation. The shop opened on 30 June 2023.<ref>{{cite web | url=https://www.businesspost.ie/legacy/hmv-reopens-for-business-on-dublins-henry-st/ | title=HMV reopens for business on Dublin's Henry St }}</ref><ref>{{cite web | url=https://m.independent.ie/regionals/dublin/dublin-news/music-fans-queue-from-8am-as-hmv-reopens-first-store-in-almost-a-decade/a673226385.html | title=Music fans queue from 8am as HMV reopens first store in almost a decade | date=30 June 2023 }}</ref> On 21 July 2024, Phil Halliday, the managing director of HMV announced; that there was an increase of customers buying physical media formats of films and television shows commercially released on DVD and Blu-ray.<ref>{{cite web |url=https://www.bbc.co.uk/news/articles/c99wngrw4nxo.amp |title=HMV boss says more people buying DVDs and Blu-ray|work=BBC News |last=Race |first=Michael |date=21 July 2024 |access-date=25 July 2024 |archive-date=22 July 2024 |archive-url=https://web.archive.org/web/20240722195945/https://www.bbc.co.uk/news/articles/c99wngrw4nxo.amp |url-status=live }}</ref>
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