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==Sociolinguistics== The [[sociolinguistics|sociolinguist]] Jennifer Coates, following William Labov, describes linguistic change as occurring in the context of linguistic [[heterogeneity]]. She explains that "[l]inguistic change can be said to have taken place when a new linguistic form, used by some sub-group within a speech community, is adopted by other members of that community and accepted as the norm."<ref>Coates, 1993: 169</ref> The sociolinguist [[William Labov]] recorded the change in [[pronunciation]] in a relatively short period in the American resort of [[Martha's Vineyard]] and showed how this resulted from social tensions and processes.<ref> {{cite journal | last1 = Labov | first1 = William | year = 1963 | title = The social motivation of a sound change | journal = Word | volume = 19 | issue = 3| pages = 273β309 | doi = 10.1080/00437956.1963.11659799 | s2cid = 140505974 }} </ref> Even in the relatively short time that broadcast media have recorded their work, one can observe the difference between the [[Received pronunciation|pronunciation]] of the newsreaders of the 1940s and the 1950s and the pronunciation of today. The greater acceptance and fashionability of [[regional accents]] in media may{{Original research inline|date=September 2009}} also reflect a more democratic, less formal society β compare the widespread adoption of [[language policy|language policies]]. Can and Patton (2010) provide a quantitative analysis of twentieth-century Turkish literature using forty novels of forty authors. Using weighted least squares regression and a sliding window approach, they show that, as time passes, words, in terms of both tokens (in text) and types (in vocabulary), have become longer. They indicate that the increase in word lengths with time can be attributed to the government-initiated language "reform" of the 20th century. This reform aimed at replacing foreign words used in Turkish, especially Arabic- and Persian-based words (since they were in majority when the reform was initiated in early 1930s), with newly coined pure Turkish neologisms created by adding suffixes to Turkish word stems (Lewis, 1999). Can and Patton (2010), based on their observations of the change of a specific word use (more specifically in newer works the preference of ''ama'' over ''fakat'', both borrowed from Arabic and meaning "but", and their inverse usage correlation is statistically significant), also speculate that the word length increase can influence the common word choice preferences of authors. Kadochnikov (2016) analyzes the political and economic logic behind the development of the Russian language. Ever since the emergence of the unified Russian state in the 15th and 16th centuries the government played a key role in standardizing the Russian language and developing its [[linguistic prescription|prescriptive norms]] with the fundamental goal of ensuring that it can be efficiently used as a practical tool in all sorts of legal, judicial, administrative and economic affairs throughout the country.<ref>{{Cite book|url=https://www.palgrave.com/us/book/9781137325044|title=Languages, Regional Conflicts and Economic Development: Russia. In: Ginsburgh, V., Weber, S. (Eds.). The Palgrave Handbook of Economics and Language.|last=Kadochnikov|first=Denis |publisher=Palgrave Macmillan|year=2016|location=London|pages=538β580}}</ref>
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