Editing Lille OSC (section)

==Identity and colours==
===Crest and nicknames===
{{multiple image
 | align = right
 | direction = vertical
 | width = 120
 | header = 
 | image1 = Olympique lillois.svg
 | alt1 =  
 | caption1 = Crest of [[Olympique Lillois]]
 | image2 = SC Fives logo.svg
 | alt2 = 
 | caption2 = Crest of [[SC Fives]]
}}
Lille's crest has changed many times. The first crest of the newborn club was simply the [[Escutcheon (heraldry)|escutcheon]] of the city of Lille dating from [[1235]] that shows an [[argent]]-on-[[gules]] [[fleur-de-lys]].<ref>{{cite web |language=fr |url=http://fbecuwe.free.fr/blasonLille.htm |title=Les armes de la ville de Lille |last=Becuwe |first=François |website=fbecuwe.free.fr |access-date=19 August 2022 |archive-date=20 July 2011 |archive-url=https://web.archive.org/web/20110720221254/http://fbecuwe.free.fr/blasonLille.htm |url-status=live}}</ref> The fleur-de-lys refers to the name and the insularity of the city. "''Lille''", or "''Lile''" and "''Lysle''" depending on the past forms, is phonetically close to "''Lisle''", an old spelling of "''Lys''". The lys also makes reference to the [[water flag]], which were rife through the [[marshes]] surrounding the city. The colours of the heraldry, argent (white) and gules (red), embody wisdom and wealth for the first one, and passion and faithfulness for the second.<ref>{{cite web |language=fr |url=https://www.goodmorninglille.org/blog/blason-lille-armoirie |title=Les armoiries de Lille expliquées |website=goodmorninglille.org |access-date=19 August 2022 |archive-date=5 October 2022 |archive-url=https://web.archive.org/web/20221005075754/https://www.goodmorninglille.org/blog/blason-lille-armoirie |url-status=live}}</ref>

White and red were the colours of [[Olympique Lillois]] while blue, traditional colour of the team shorts, refers to [[SC Fives]] and is also present in the first-ever club crest from 1946. Red remains the main colour used by the club in its imagery, on its website or its social media.

The club adopted the colours of his founding and merging parents, and the fleur-de-lys symbol that can be seen in the first badges. In 1981, the [[mastiff]] appeared for the first time in the club crest and has never left it. The nickname, ''Les Dogues'' ([[French language|French]] for "The Mastiffs"), evokes and emphasizes the team's aggressiveness and dedication, and was first used in the 1920s for Olympique Lillois players.<ref name="LOSCnickname">{{Cite web |language=fr |url=https://footnickname.wordpress.com/2020/05/13/66-lille-osc-les-dogues |title=#66 – Lille OSC : les Dogues |date=13 May 2020 |website=FootNickname |access-date=25 August 2022 |archive-date=7 October 2022 |archive-url=https://web.archive.org/web/20221007212140/https://footnickname.wordpress.com/2020/05/13/66-lille-osc-les-dogues/ |url-status=live}}</ref><ref>{{cite web |language=fr |url=http://www.lavoixdunord.fr/region/pourquoi-appelle-t-on-les-joueurs-du-losc-les-dogues-ia19b0n2291929 |title=Pourquoi appelle-t-on les joueurs du LOSC les dogues ? |date=12 August 2014 |website=[[La Voix du Nord (daily)|La Voix du Nord]] |access-date=19 August 2022 |archive-date=28 April 2016 |archive-url=https://web.archive.org/web/20160428071635/http://www.lavoixdunord.fr/region/pourquoi-appelle-t-on-les-joueurs-du-losc-les-dogues-ia19b0n2291929 |url-status=live}}</ref> This nickname seems to have appeared for the first time in the now-defunct newspaper ''Le Télégramme du Nord'' (French for "The North Telegram") on 10 November 1919. Olympique Lillois started to officially use it in the club's press releases a few weeks later.<ref>{{cite news |language=fr |url=https://www.losc.fr/actualites/2025-02-27/les-dogues-ont-105-ans |title=Les « Dogues » ont 105 ans  |last1=Boone |first1=Damien |last2=Pousset |first2=Maxime |date=28 February 2025 |publisher=LOSC |access-date=28 February 2025 |archive-date=28 February 2025 |archive-url=https://web.archive.org/web/20250228151211/https://www.losc.fr/actualites/2025-02-27/les-dogues-ont-105-ans |url-status=live}}</ref> Other nicknames or designations are frequently used, like ''Les Nordistes'' (French for "The Northmen") or ''Les Lillois'' ({{IPA|fr|lilwa}}), the [[demonym]] corresponding to Lille.

In 1989, a new crest was unveiled which combines the fleur-de-lys and a mastiff that seems jumping out of the flower. The acronym "''LOSC''" is supplemented by the term "''Lille Métropole''" to enhance the [[Métropole Européenne de Lille]] size and importance in Western Europe. The club officials at that time wanted to entrench the club in its region, not only in the city but in a 1,000,000-inhabitants area where the club moved some facilities. This badge was marginally revised in 1997 but was replaced in 2002 with a more stylish one where the dog and the acronym are prominent. In 2012, the fleur-de-lys once again became a central element in the logo. The badge shape recalls the previous heraldry, and only the city and club name appear at the top of the logo like a crown.<ref>{{cite web |language=fr |url=https://www.losc.fr/actualites-foot-lille/un-blason-nouvelle-g%C3%A9n%C3%A9ration-pour-le-losc |title=Un blason nouvelle génération pour le LOSC |date=30 May 2012 |website=LOSC.fr |access-date=19 September 2022 |archive-date=20 September 2022 |archive-url=https://web.archive.org/web/20220920172743/https://www.losc.fr/actualites-foot-lille/un-blason-nouvelle-g%C3%A9n%C3%A9ration-pour-le-losc |url-status=live}}</ref>

The latest crest, which was unveiled in 2018, uses every club symbol (the club initials, the mastiff, the fleur-de-lys and the three colours) inside a [[Pentagon#Regular pentagons|regular pentagon]] shape, form of the [[Citadel of Lille]]'s heart.<ref>{{cite web |language=en |url=https://www.dragonrouge.com//work/losc |title=LOSC - Dragon Rouge |date=19 June 2018 |website=Dragon Rouge |access-date=19 August 2022 |archive-date=3 October 2022 |archive-url=https://web.archive.org/web/20221003180459/https://www.dragonrouge.com/work/losc/ |url-status=live}}</ref><ref>{{cite AV media |language=fr |url=https://www.youtube.com/watch?v=cJh_h-BFYJA |title=Découvrez le nouveau logo du LOSC |date=19 June 2018 |author=LOSC |via=YouTube |access-date=19 August 2022 |archive-date=19 August 2022 |archive-url=https://web.archive.org/web/20220819042416/https://www.youtube.com/watch?v=cJh_h-BFYJA&gl=US&hl=en |url-status=live}}</ref>

<gallery class="center" caption="Lille OSC crest history" widths="100px" heights="100px">
Blason ville fr Lille (Nord).svg|1944–1946{{efn|[[Escutcheon (heraldry)|Escutcheon]] of the city of Lille}}
LOSC 1946-1955.svg|1946–1955
LilleOSC5574.svg|1955–1974
LilleOSC7481.svg|1974–1981
LilleOSC8189.svg|1981–1989
LilleOSC8997.svg|1989–1997
LilleOSC9702.svg|1997–2002
LilleOSC0212.svg|2002–2012
LilleOSC1218.svg|2012–2018
</gallery>
;Notes
{{Reflist|group=lower-alpha}}

===Kits and sponsors===
{| class="wikitable" style="text-align:center;margin-left:1em;float:right"
|-
!style="background:#E83C34; color:#FFFFFF; {{box-shadow border|a|#24216A|2px}}"|Period
!style="background:#E83C34; color:#FFFFFF; {{box-shadow border|a|#24216A|2px}}"|Kit supplier
!style="background:#E83C34; color:#FFFFFF; {{box-shadow border|a|#24216A|2px}}"|Main sponsor
|-
|1944–1970
|''None''
|rowspan=2|''None''
|-
|1970–1971
|rowspan=4|[[Le Coq Sportif]]
|-
|1971–1973
|{{ill|Jean Caby|fr|Jean Caby|lt=Caby}}
|-
|1973–1974
|[[Heineken brands#Brasserie Pelforth (Pelforth brewery)|Pel d'Or]]
|-
|1974–1975
|Soda Krak GBM
|-
|1975–1979
|Kopa
|rowspan=2|{{ill|Peaudouce|fr|Peaudouce}}
|-
|1979–1988
|[[Puma (brand)|Puma]]
|-
|1988–1990
|[[Duarig]]
|{{ill|Shopi (supermarket chain)|fr|Shopi (supermarché)|lt=Shopi}}
|-
|1990–1991
|rowspan=2|Constri-Foot
|Eurest
|-
|1991–1992
|Xylophene
|-
|1992–1993
|[[Lotto Sport Italia|Lotto]]
|Eurest
|-
|1993–1994
|rowspan=2|ABM
|Tousalon
|-
|1994–1995
|[[La Redoute]]
|-
|1995–1996
|[[Adidas]]
|rowspan=2|Aquatour
|-
|1996–1997
|rowspan=3|[[Reebok]]
|-
|1997–1998
|Polyfilla
|-
|1998–1999
|rowspan=2|[[Crédit Agricole]]
|-
|1999–2000
|rowspan=2|[[Nike, Inc.|Nike]]
|-
|2000–2001
|rowspan=2|[[ING Direct]]
|-
|2001–2003
|rowspan=2|[[Decathlon (retailer)|Kipsta]]
|-
|2003–2006
|rowspan=5|{{ill|Groupe Partouche|fr|Groupe Partouche|lt=Partouche}}
|-
|2006–2008
|[[Airness]]
|-
|2008–2010
|[[Canterbury of New Zealand|Canterbury]]
|-
|2010–2013
|[[Umbro]]
|-
|2013–2014
|rowspan=3|Nike
|-
|2014–2015
|[[Etixx]]
|-
|2015–2016
|rowspan=2|Partouche
|-
|2016–2018
|rowspan=5|[[New Balance]]
|-
|2018–2019
|''None''
|-
|2019–2022
|{{ill|Boulanger (company)|fr|Boulanger (entreprise)|lt=Boulanger}}
|-
|2022–2023
|[[Cazoo]]
|-
|2023–
|Boulanger
|}
[[File:Lille - Saint-Etienne (13-01-2017) 5.jpg|thumb|left|2016–17 home kits, with the red chevron]]
Born from the union of two teams, Lille OSC embraced different shirts elements and symbols of both founding clubs. The first club's home kit was white and blue. The white jersey, with a large red "V" or [[Chevron (insignia)|chevron]] form around the neck and red sleeve ends, is inspired by the [[Olympique Lillois]] home jersey while the "V" shape comes from [[SC Fives]] kits as well as the blue shorts and socks. White was the jersey primary color with little shades of red.<ref>{{cite web |language=fr |url=https://www.losc.fr/node/7992 |title=Quel ancien maillot du LOSC rééditer ? C'est vous qui décidez ! |date=18 November 2020 |website=LOSC.fr |access-date=25 August 2022 |archive-date=21 September 2022 |archive-url=https://web.archive.org/web/20220921032443/https://www.losc.fr/node/7992 |url-status=live }}</ref> The red chevron was part of each jersey until 1964 when it disappeared to give place to an immaculate white jersey that only kept red collar and sleeve ends.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2021/12/26/20-ans-plus-tard-le-losc-a-t-il-definitivement-oublie-son-maillot-blanc |title=20 ans plus tard, le LOSC a-t-il définitivement oublié son maillot blanc ? |last=Simon |first=Émile |date=26 December 2021 |website=Le Petit Lillois |access-date=25 August 2022 |archive-url=https://web.archive.org/web/20230313160757/https://www.lepetitlillois.com/2021/12/26/20-ans-plus-tard-le-losc-a-t-il-definitivement-oublie-son-maillot-blanc |archive-date=13 March 2023}}</ref> This jersey version, white with only few red shades around collar and sleeves, remains substantially the same for decades.

In the 1990s, the different kit manufacturers successively added different red shapes around shoulders like a red [[Check (pattern)|check pattern]], a large [[Reebok]] logo that lines the top of the shirt or a plain red pattern enabling the presence of a white chevron with red borders. The [[1992–93 French Division 1|1992-93 season]] marked the quick return of the red chevron. 1999 marked a significant moment in LOSC kits history. At the beginning of this season, the club chose to switch the principal colour of the kits. Home jerseys are now dominated by red, while away ones are white overall.<ref name="lequipe0521">{{cite web |language=fr |url=https://www.lequipe.fr/Sport-et-style/Maillots/Actualites/Les-maillots-qui-ont-marque-le-derby-du-nord/1249482 |title=Les maillots qui ont marqué le derby du Nord |last=Perennou |first=Pierre-Alain |date=6 May 2021 |website=[[L'Équipe]] |access-date=25 August 2022 |archive-date=25 August 2022 |archive-url=https://web.archive.org/web/20220825104735/https://www.lequipe.fr/Sport-et-style/Maillots/Actualites/Les-maillots-qui-ont-marque-le-derby-du-nord/1249482 |url-status=live }}</ref> The club exceptionally returns to a white home kit for the [[2016–17 Ligue 1]] season in order to celebrate the [[1945–46 French Division 1|league]] and [[1946 Coupe de France Final|cup]] double 70-year anniversary.<ref>{{cite web |language=fr |url=https://www.losc.fr/actualites-foot-lille/d%C3%A9couvrez-les-nouveaux-maillots-losc-new-balance |title=Découvrez les nouveaux maillots LOSC by New Balance |date=30 June 2016 |website=LOSC.fr |access-date=25 August 2022 |archive-date=25 August 2022 |archive-url=https://web.archive.org/web/20220825104737/https://www.losc.fr/actualites-foot-lille/d%C3%A9couvrez-les-nouveaux-maillots-losc-new-balance |url-status=live }}</ref>

Third kits are traditionally used for European games. Being initially blue in the early 2000s, third kits then used and incorporated [[flag of Flanders]] colours: black and yellow.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2022/08/11/decryptage-du-troisieme-maillot-du-losc-pour-la-saison-2022-2023 |title=Décryptage du troisième maillot du LOSC pour la saison 2022-2023 |last=Simon |first=Émile |date=11 August 2022 |website=Le Petit Lillois |access-date=25 August 2022 |archive-url=https://web.archive.org/web/20230313160858/https://www.lepetitlillois.com/2022/08/11/decryptage-du-troisieme-maillot-du-losc-pour-la-saison-2022-2023 |archive-date=13 March 2023}}</ref> Since the beginning of the twenty-first century, the club released more than a dozen black or yellow third kits.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2020/01/20/tous-les-maillots-du-losc-depuis-sa-creation |title=Tous les maillots du LOSC depuis sa création |last=Simon |first=Émile |date=20 January 2020 |website=Le Petit Lillois |access-date=25 August 2022 |archive-url=https://web.archive.org/web/20230313161347/https://www.lepetitlillois.com/2020/01/20/tous-les-maillots-du-losc-depuis-sa-creation |archive-date=13 March 2023}}</ref>

Lille have known many [[List of sporting goods manufacturers|sporting goods manufacturers]] in its history. From its creation until the 1970s, Lille didn't have a proper kit supplier.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2020/04/09/les-droles-dhistoires-des-maillots-du-losc |title=Les drôles d'histoires des maillots du LOSC |last=Simon |first=Émile |date=9 April 2020 |website=Le Petit Lillois |access-date=25 August 2022 |archive-url=https://web.archive.org/web/20230313161506/https://www.lepetitlillois.com/2020/04/09/les-droles-dhistoires-des-maillots-du-losc |archive-date=13 March 2023}}</ref> The first club's kit manufacturer was [[Le Coq Sportif]] which made Lille's first branded jerseys until 1975. In the 1980s, the club's supplier was [[Puma (brand)|Puma]], one of the famous Lille's kit maker. Puma's sponsorship lasted for nine years, and the German brand shirts remain engraved in people's memories. After this period, many suppliers have come and gone including [[Lotto Sport Italia|Lotto]] and [[Adidas]] for brief contracts. [[Reebok]] received the contract in 1996, stayed three seasons, before [[Nike, Inc.|Nike]] started a first spell in 1999. [[Decathlon (retailer)|Decathlon]]'s football brand Kipsta, which is based in Lille region, [[Airness]] and [[Canterbury of New Zealand|Canterbury]], the rugby-specialized company, followed. In 2013, [[Umbro]] took over until Nike started a second spell in 2013 that lasted three years.<ref>{{cite web |language=fr |url=https://www.lefigaro.fr/flash-eco/2012/11/26/97002-20121126FILWWW00583-le-losc-quitte-umbro-pour-nike.php |title=Le LOSC quitte Umbro pour Nike |last=Détroyat |first=Olivia |date=26 November 2012 |website=[[Le Figaro]] |access-date=25 August 2022 |archive-date=9 June 2024 |archive-url=https://web.archive.org/web/20240609062532/https://www.lefigaro.fr/flash-eco/2012/11/26/97002-20121126FILWWW00583-le-losc-quitte-umbro-pour-nike.php |url-status=live }}</ref>

[[File:FC Salzburg gegen OSC Lille (Cl-Gruppenphase 29. September 2021) 51.jpg|thumb|left|[[Benjamin André]] wearing 2020–21 third kit, sponsored by Boulanger]]
On 22 June 2016, Lille announced a five-year partnership with [[New Balance]], becoming one of the biggest football teams that have signed with the [[Boston]]-based sportswear manufacturer.<ref>{{cite web |language=fr |url=https://www.losc.fr/actualites-foot-lille/new-balance-devient-l%C3%A9quipementier-du-losc |title=New Balance devient l'équipementier du LOSC |date=22 June 2016 |website=LOSC.fr |access-date=25 August 2022 |archive-date=25 August 2022 |archive-url=https://web.archive.org/web/20220825104738/https://www.losc.fr/actualites-foot-lille/new-balance-devient-l%C3%A9quipementier-du-losc |url-status=live }}</ref>  Partnership is renewed in 2021 on a new five-season contract until June 2026.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2021/03/02/officiel-new-balance-prolonge-son-aventure-avec-le-losc |title=Officiel : New Balance prolonge son aventure avec le LOSC |last=Hamelin |first=Ulysse |date=2 March 2021 |website=Le Petit Lillois |access-date=25 August 2022 |archive-url=https://web.archive.org/web/20230313161609/https://www.lepetitlillois.com/2021/03/02/officiel-new-balance-prolonge-son-aventure-avec-le-losc |archive-date=13 March 2023}}</ref>

The first main sponsors of the club were {{ill|Jean Caby|fr|Jean Caby|lt=Jean Caby butchery}} that appeared two seasons in the front of the jersey, and [[Lille]]-made Pel d'Or [[lemonade]], produced by the very famous [[Pelforth]] brewery. One of the most iconic Lille sponsors is French nappy and baby products manufacturer {{ill|Peaudouce|fr|Peaudouce}} that lasted more than ten years. Production factories were located in [[Linselles]], in the Lille region and the nine red letters are now part of the identity of the club.<ref name="lequipe0521" /><ref>{{Cite tweet |user=LOSCShirtMuseum |number=1481193581582946307 |title=Sponsoring #LOSC, depuis le déménagement à Grimonprez en 1975... Peaudouce (13 saisons) et Partouche (14 saisons) loin devant les publicitaires éphémères !}}</ref> However, Peaudouce was acquired by Sweden consumer products company [[SCA (company)|SCA]] which decided to end the sponsorship. Foodservice company Eurest, banks [[Crédit Agricole]] and [[ING Group|ING Direct]] are famous main sponsors too, that lasted at least two seasons.

Subsequently, the famous "P" of French [[casino]] and [[resort]] company {{ill|Groupe Partouche|fr|Groupe Partouche|lt=Partouche}} appeared on Lille's jersey in 2003 for the first time. Based in the north of France, Partouche is Lille's most loyal sponsor: the brand logo was on the club's shirt during fourteen seasons.<ref>{{cite web |language=fr |url=https://www.lepetitlillois.com/2022/06/22/les-3-sponsors-principaux-les-plus-durables-du-losc-au-xxieme-siecle |title=Les 3 sponsors principaux les plus durables du LOSC au XXIème siècle |last=Lemichel |first=Hugo |date=22 June 2022 |website=Le Petit Lillois |access-date=24 August 2022 |archive-url=https://web.archive.org/web/20230313161726/https://www.lepetitlillois.com/2022/06/22/les-3-sponsors-principaux-les-plus-durables-du-losc-au-xxieme-siecle |archive-date=13 March 2023}}</ref> The most recent main sponsors are French consumer electronics retailer {{ill|Boulanger (company)|fr|Boulanger (entreprise)|lt=Boulanger}} and British online car retailer [[Cazoo]].<ref>{{cite web |language=fr |url=https://www.lavoixdunord.fr/1126031/article/2022-01-12/losc-un-changement-de-sponsor-maillot-l-ete-prochain |title=LOSC : un changement de sponsor maillot l'été prochain |last=Fosseux |first=Olivier |date=12 January 2022 |website=[[La Voix du Nord (daily)|La Voix du Nord]] |access-date=24 August 2022 |archive-date=25 August 2022 |archive-url=https://web.archive.org/web/20220825110237/https://www.lavoixdunord.fr/1126031/article/2022-01-12/losc-un-changement-de-sponsor-maillot-l-ete-prochain |url-status=live }}</ref>
{| class="wikitable"
|{{Football kit
| align      = left
| pattern_la = _redborder
| pattern_b  = _redV
| pattern_ra = _redborder
| leftarm    = FFFFFF
| body       = FFFFFF
| rightarm   = FFFFFF
| shorts     = 000050
| socks      = 000050
| title      = 1940s to 1960s
}}
|{{Football kit
| align      = left
| pattern_la = _redborder
| pattern_b  = _redcollar
| pattern_ra = _redborder
| leftarm    = FFFFFF
| body       = FFFFFF
| rightarm   = FFFFFF
| shorts     = 000050
| socks      = 000050
| title      = 1970s
}}
|{{Football kit
| align      = left
| pattern_la = _losc1011a
| pattern_b  = _asm10t
| pattern_ra = _losc1011a
| leftarm    = FFFFFF
| body       = FFFFFF
| rightarm   = FFFFFF
| shorts     = 000050
| socks      = 000050
| title      = 1980s
}}
|{{Football kit
| align      = left
| pattern_b  = _whitecollar
| leftarm    = DB1C30
| body       = DB1C30
| rightarm   = DB1C30
| shorts     = 000050
| socks      = 000050
| title      = 1999–present
}}
|{{Football kit
| align      = left
| pattern_la = _losc1112h
| pattern_b  = _losc1112h
| pattern_ra = _losc1112h
| leftarm    = DB1C30
| body       = DB1C30
| rightarm   = DB1C30
| shorts     = 000050
| socks      = 000050
| title      = 2011–12 home
}}
|{{Football kit
| align      = left
| pattern_b  = _lille1213a
| pattern_so = _lille1213a
| leftarm    = FFFFFF
| body       = FFFFFF
| rightarm   = FFFFFF
| shorts     = FFFFFF
| socks      = FFFFFF
| title      = 2012–13 away
}}
|{{Football kit
| align      = left
| pattern_la = _lille1314t
| pattern_b  = _lille1314t
| pattern_ra = _lille1314t
| leftarm    = 000000
| body       = 000000
| rightarm   = 000000
| shorts     = 000000
| socks      = 000000
| title      = 2013–14 third
}}
|{{Football kit
| align      = left
| pattern_la = _lille1415a
| pattern_b  = _lille1415a
| pattern_ra = _lille1415a
| pattern_sh = _lille1415a
| pattern_so = _blacktop
| leftarm    = FDD51C
| body       = FDD51C
| rightarm   = FDD51C
| shorts     = 000000
| socks      = FDD51C
| title      = 2015–16 third
}}
|}