Editing LiveRamp (section)

==Products and services==
LiveRamp's products and services allow clients to combine customer data from various online and offline sources.  Their products include:

*[[Authenticated Traffic Solutions]] (ATS), a tool for publishers and advertisers to connect their data sources without using [[HTTP cookie|web cookies]]<ref name=monsters/>
*Data Marketplace, formerly IdentityLink Data Store, allows customers to highlight and activate customer data sets for targeted marketing purposes<ref>{{cite web|url=https://which-50.com/liveramp-launches-data-marketplace/ |title=LiveRamp launches data marketplace |website=Which 50 |date=2018-10-09 |accessdate=2020-08-05}}</ref>
*Data Plus Math, providing media measurement for brands, agencies, cable operators, streaming services, and networks to determine who is watching their ads, and matching it with other consumer behavior data<ref>{{cite web|url=https://www.multichannel.com/news/liveramp-to-buy-data-plus-math-for-150m |title=LiveRamp to Buy Data Plus Math for $150M |website=Multichannel News |date=2019-06-24 |accessdate=2020-08-05}}</ref>
*Onboarding, which allows companies to analyze online and television first-party data. All personally identifiable information (PII) is removed from the data, and is replaced with anonymized IDs.<ref>{{cite web|url=https://www.adweek.com/programmatic/liveramp-will-make-its-identity-graph-free-to-dsps/ |title=LiveRamp Will Offer Its Identity Graph for Free to DSPs|website=AdWeek |date=2019-02-25 |accessdate=2020-08-05}}</ref>
*Privacy Manager, a consent management platform supporting data compliance.<ref>{{Cite web|title=Consent Management Platform {{!}} GDPR & CCPA Privacy Manager|url=http://liveramp.com/our-platform/preference-consent-management/privacy-manager/|access-date=2021-10-24|website=LiveRamp|language=en-US}}</ref>
*Safe Haven, a tool for advertisers and retailers to share and analyze customer transaction data without violating privacy guidelines<ref name=adweek3/>