Editing M&M's (section)

===Joint marketing campaigns===
In 1990, Mars Snackfood US signed up to be a sponsor for [[NASCAR]] in the [[NASCAR Cup Series]]. Drivers for the M&M's-sponsored car through the years have included [[Ernie Irvan]] (1999), [[Ken Schrader]] (2000–02), [[Elliott Sadler]] (2003–06), [[Ricky Rudd]] (2007), [[David Gilliland]] (2006–07), [[Kyle Busch]] (2008–2022, won 2015 Sprint Cup Series Championship & 2019 Monster Energy Cup Series Championship), [[Michael McDowell (racing driver)|Michael McDowell]], [[Matt Crafton]], [[Erik Jones]] and [[David Ragan]]. 2022 would be Mars final year as Busch’s sponsor. Mars has also sponsored Busch in the [[NASCAR Xfinity Series|Xfinity Series]] and [[NASCAR Craftsman Truck Series|Craftsman Truck Series]] along with Busch’s team, [[Kyle Busch Motorsports]]. Mars sponsored the 2022 NASCAR Cup Race at Pocono, titled the “M&M’s Fan Appreciation 400”. 

The introduction of the blue M&M to Australia was promoted by the [[Australian Football League]]'s [[Carlton Football Club]], which wore sky-blue colored guernseys in one of its matches in [[1997 AFL season|1997]] instead of its traditional navy blue – a color which the successful and fiercely traditional club had worn since the 1870s.<ref>{{cite web|url=http://www.carltonfc.com.au/news/2009-08-25/the-candy-man-comes-to-carlton|title=The Candy Man comes to Carlton|date=August 25, 2009|access-date=December 21, 2014| website= carltonfc.com.au| publisher= Carlton Football Club|archive-url= https://web.archive.org/web/20141221115616/http://www.carltonfc.com.au/news/2009-08-25/the-candy-man-comes-to-carlton|archive-date=December 21, 2014|url-status=live}}</ref> In 2010, Mars Snackfood Australia described it as the most successful promotional campaign it had ever engaged in.<ref>{{cite news |url= http://www.heraldsun.com.au/sport/afl/mars-backs-carlton-blues/story-e6frf9jf-1225828497647|title=Mars backs Carlton Blues|date=February 9, 2010|access-date=March 10, 2012|first=Jon|last=Anderson|newspaper=Herald Sun|archive-url=https://web.archive.org/web/20150518061800/http://www.heraldsun.com.au/sport/afl/mars-backs-carlton-blues/story-e6frf9jf-1225828497647|archive-date=May 18, 2015|url-status=live}}</ref>

In April 2005, M&M's ran the "mPire" promotion to tie in with the ''[[Star Wars: Episode III – Revenge of the Sith]]'' film release. M&M's were offered in dark chocolate varieties (regular and Peanut) for the first time after a string of ''[[Addams Family]]'' M&M's commercials.
[[File:M&M's London Soho store.jpg|thumb|[[M&M's World]] London]]
In May 2004, M&M's ran a ''[[Shrek 2]]'' promotion to tie in with the film's release. M&M's were offered "ogre-sized" (65% larger) in swamp/ogre colors. They were sold at many stores displayed in huge cardboard-cutout ogre displays. In the summer of 2005, Mars added "Mega M&M's" to the lineup.<ref>{{cite news|title=M&M's get mega-sized|url=https://money.cnn.com/2005/08/04/news/funny/m_and_ms/|work=[[CNNMoney.com]]|date=August 4, 2005|access-date=June 14, 2008|archive-url=https://web.archive.org/web/20080908120321/http://money.cnn.com/2005/08/04/news/funny/m_and_ms/|archive-date=September 8, 2008|url-status=live}}</ref> These candies, at 55% larger than the traditional M&M's, were a little smaller than the ogre-sized version. They were available in Milk Chocolate and Peanut varieties. The colors for Mega M&M's were changed to less-bright colors, ostensibly to appeal to older consumers: teal (replacing green), beige (replacing orange), maroon (replacing red), gold (replacing yellow), blue-gray (replacing blue), and brown.
[[File:MandM Times Square.JPG|left|thumb|220px|Outside of [[M&M's World]] in [[Times Square]], [[New York City]]]]
In July 2006, Dark Chocolate M&M's reappeared in a purple package, followed in 2007 by Dark Chocolate Peanut M&M's. Also in 2006, the company piloted White Chocolate M&M's as a tie-in with their ''Pirates of the Caribbean'' promotion. The company also offered eight new flavors of M&M's via online sales, as well as at [[M&M's World]] locations: "All That Razz"; "Eat, Drink, & Be Cherry"; "A Day at the Peach"; "Orange-U-Glad"; "Mint Condition"; "AlmonDeeLicious"; "Nut What You Think"; and "Cookie Monster". Mars also released a "Crispy Mint" variety in Australia that year.

[[File:Kyle Busch, 2013 STP Gas Booster 500.JPG|thumb|right|The M&M's sponsored [[NASCAR]] [[stock car]] driven by [[Kyle Busch]]]]
Also in 2006, M&M's became the official chocolate of [[NASCAR]].

In 2007, M&M's introduced a limited-edition raspberry flavor called "M&M's Razzberry Chocolate Candies".

Also in 2007, M&M's produced a 50-foot, smiling Lady Liberty M&M statue to kick off a campaign encouraging Americans to create their own M&M characters at mms.com. The website allows for people to log in and create their own character from scratch. They can choose features such as the color, shape, hair, and accessories.

In 2008, two limited-edition varieties of the candy were introduced – "Wildly Cherry" M&M's, and, as a marketing tie-in with the film ''[[Indiana Jones and the Kingdom of the Crystal Skull]]'', "Mint Crisp" M&M's.

M&M's also introduced another new product called "M&M's Premiums" in 2008. They come in five flavors – chocolate almond, mint chocolate, mocha, raspberry almond, and triple chocolate (milk, dark, and white chocolate), which are sold in small upright cartons with a plastic bag inside. M&M's Premiums do not have a candy shell, but are coated with [[carnauba wax]] and color. Dark chocolate was added in 2009, replacing mocha.

During the summer of 2008, My M&M's launched "Faces," which allows consumers to print the faces of loved ones on M&M's chocolate candies at mymms.com.

In February 2009, M&M's launched the "M&M's Colour Break-Up" promotion in Australia, where M&M's were sold in separate packs (one for each color): the packs included a code to win prizes.<ref>{{cite news|title=M&M'S Color Break Up|url=http://www.colourbreakup.com.au/html/default.aspx|publisher=Mars|date=February 18, 2009|access-date=February 18, 2009|archive-url=https://web.archive.org/web/20090228205617/http://www.colourbreakup.com.au/html/default.aspx|archive-date=February 28, 2009|url-status=live}}</ref>

In summer 2009, M&M's launched a limited-edition "Strawberried Peanut Butter" variant to tie in with the release of ''[[Transformers: Revenge of the Fallen]]''. In addition, M&M's launched a limited edition "Coconut M&M's", which became a permanent item in 2010.

[[File:M&M's World Las Vegas.jpg|right|thumb|224px|[[M&M's World]] on the [[Las Vegas Strip]]]]

In early 2010, M&M's Bare All were released as part of a competition in Australia and New Zealand.<ref name="FavoriteNude">{{cite web |last1=Liebig |first1=Jason |title=Nude M&M's?!? – A pair of my favorite Australian candy packages |url=http://www.collectingcandy.com/wordpress/?p=1518I |website=CollectingCandy.com |access-date= September 6, 2019 |date=February 28, 2012}}</ref><ref>{{cite web |url=http://m-msbareall.com| title=M&M's Bare All |website= m-msbareall.com |archive-url= https://web.archive.org/web/20100127202211/http://m-msbareall.com/ | date=January 27, 2010| archive-date=January 27, 2010}}</ref> M&M's Bare All winning packs were ordinary M&M's, but without colored shells. An official website was launched, along with television advertisements.<ref name="AdeeveeAu">{{cite web| url= http://www.adeevee.com/2010/01/mars-chocolate-australia-mms-bare-all-promo/ | title= Mars Chocolate Australia M&M's: Bare All| website= Adeevee.com |date= January 11, 2010| access-date= September 6, 2019| archive-url= https://web.archive.org/web/20160511023112/http://www.adeevee.com/2010/01/mars-chocolate-australia-mms-bare-all-promo/| archive-date= May 11, 2016| url-status= live}}</ref><ref name="BareAllVideo">{{cite web |url= https://www.youtube.com/watch?v=tBuawrwDKDQ  |archive-url=https://ghostarchive.org/varchive/youtube/20211212/tBuawrwDKDQ| archive-date=2021-12-12 |url-status=live| title=M&M's - Bare All web footage (2010, Australia) |date=April 7, 2019 | via = YouTube |format=Video}}{{cbignore}}</ref> In April 2010, M&M's launched a new Pretzel variety.<ref name="PretzelAnnouncement"/> In November 2011, Mars released a limited edition M&M's Cinnamon Milk Chocolate for Christmas.<ref name="Cinn_Review">{{cite web |title=Review: Cinnamon M&M's |url= https://www.theimpulsivebuy.com/wordpress/2011/11/03/review-cinnamon-mms/ |website=The Implusive Buy |access-date=September 6, 2019 |date=November 3, 2011 |archive-url= https://web.archive.org/web/20190326213103/http://www.theimpulsivebuy.com/wordpress/2011/11/03/review-cinnamon-mms/ |archive-date=March 26, 2019 |url-status=live}}</ref>

About the time Pretzel M&M's came out, the M&M's wrapper designs in the US were redone from the design used from 2004 to early 2010.<ref name="PretzelAnnouncement"/>

In 2012, M&M's released two new Dark Chocolate flavors: Raspberry and Mint. Also that year, M&M's released a White Chocolate flavor for the Easter season. From May 30, 2012, onwards, M&M's will be launched in [[Macau]]. In 2012, Peanut M&M's were produced in the UK in a limited edition "Red, White and Blues only" pack, in connection with the country's Diamond Jubilee and [[2012 Summer Olympics]]. The "M" remains white on the white candies. The commercial advertising this promotional package had Yellow donning various outfits of British stereotypes to try to get into the limited edition pack. Similarly, to promote the [[2014 FIFA World Cup]] in the UK, Peanut M&M's were produced in a pack that contained only green, yellow, and blue candies, to reflect the colors of the flag of Brazil; these were dubbed as limited-edition "Brazilian M&M's" in the accompanying commercial. "Brazilian M&M's" were re-released in 2016 to promote the [[2016 Summer Olympics]], but were available in both Chocolate and Peanut.

In 2013, M&M's launched the "Better with M" campaign, which included cause-related marketing. The campaign worked with [[Habitat for Humanity]] and encouraged fans to use a Facebook app to volunteer at the various sites where the homes were being built.<ref name="csn">{{cite web|url=http://www.csnews.com/mm%E2%80%99s-launching-better-m-marketing-campaign?sort_by=search_api_relevance|title=M&M'S Launching 'Better With M' Marketing Campaign| website= csnews.com| access-date=March 22, 2016|archive-url= https://web.archive.org/web/20170510214401/http://www.csnews.com/mm%E2%80%99s-launching-better-m-marketing-campaign?sort_by=search_api_relevance|archive-date=May 10, 2017|url-status=dead}}</ref> The advertising campaign was one of the largest that Mars had ever executed.<ref name="csn"/> The 2013 "America Better With M" initiative sought to provide money directly to Habitat for Humanity through offering limited versions of M&M's in red, white and blue.

Since 1988, specially designed packages of red, white and blue [[Presidential M&M's]] have been given as souvenirs to guests of the [[President of the United States]]. One side of the box features the [[Seal of the President of the United States|presidential seal]] and the signature of the current president; the other side includes an M&M's character flying the American flag. A common misconception is that every candy is stamped with the presidential seal; however, some U.S. embassies around the world do offer M&M's stamped with the [[Great Seal of the United States|seal of the United States]].

[[M&M's World]] specialty shops have been established in some locations, including Las Vegas, Orlando, New York, London, and Shanghai.

Several [[List of M&M's video games|M&Ms-themed]] video games have been created. The first was ''M&M's The Lost Formulas'', released on September 28, 2000.