Editing Marshall Field's (section)

===First branch stores and the Frango brand===
[[File:Fieldlf.JPG|right|thumb|250px|A Marshall Field's store in [[Lake Forest, Illinois]], the last of the company's suburban stores until [[Macy's]] closed it in 2008 and was replaced with [[bluemercury]] and a few other stores]]

[[James Simpson (businessman)|James Simpson]] was appointed president following [[John G. Shedd]]'s retirement. Despite being considered to have favored the declining wholesale division, Simpson expanded its retail operations, first buying [[A. M. Rothschild & Co.]], which Field's operated as a discount store called "The Davis Store", in December 1923. In 1924, the 1893–1914 buildings that the store occupied were acquired from the Marshall Field Trust.

The first branch of Marshall Field's itself opened at [[Market Square (Lake Forest, Illinois)|Market Square]] in [[Lake Forest, Illinois|Lake Forest]] in May 1928.<ref name =JAC /> A location in [[Evanston, Illinois|Evanston]] followed in September 1928, later relocating to a French Renaissance-style building at Sherman Avenue and Church Street in November 1929.<ref name=EG>[http://www.winthropproperties.com/evanstongalleria/history.htm# Evanston Galleria]. Retrieved August 20, 2006.</ref> The [[Oak Park, Illinois|Oak Park]] location opened at a building similar to the Evanston store in September 1929.<ref name=JAC1>[http://chicago.urban-history.org/ven/dss/fields.shtml#branch Jazz Age Chicago – Field's Branches] {{webarchive|url=https://web.archive.org/web/20110927065743/http://chicago.urban-history.org/ven/dss/fields.shtml |date=2011-09-27 }}. Retrieved August 20, 2006.</ref>

[[Frederick & Nelson]], a [[Seattle, Washington]]-based department store founded in 1890, was also acquired by Marshall Field's in 1929, with its own 1914 downtown Seattle building at Pine Street and Fifth Avenue. Frederick & Nelson retained its name, although its logo was soon rewritten in Field's iconic script. Frederick & Nelson created [[Frango]] mints, a Seattle tradition. The mints were later also produced in the candy kitchen in the State Street store and became popular in Chicago as well.

Marshall Field & Company became a public company in 1930, early in the [[Great Depression]]. The retailer needed capital due to the expense of opening the massive new [[Merchandise Mart]] to house its flagging wholesale division. Ground was broken in 1927 and the Mart, then the largest building in the world, opened in 1930. The 1887 Wholesale Store, designed by [[Henry Hobson Richardson|Richardson]] at Franklin between Quincy and Adams Streets, was closed and demolished at this time. The new building, faced with a change in retail distribution and wholesale patterns in addition to the deepening Great Depression, could not save Field's wholesale division. Simpson left the company, and [[James O. McKinsey]], a [[University of Chicago]] professor and founder of the [[McKinsey and Company]] consulting firm, was hired to reform Marshall Field's. The wholesale division, once the core of the company, was liquidated by 1936. The Davis Store was closed in 1936, and its building was sold to [[Goldblatts]]. In 1939, the land underlying the main State Street store was acquired from the Marshall Field Trust. Meanwhile, McKinsey also reorganized the company's vertically integrated operations, notably by merging its varied textile operations under the [[Cannon Mills Company|Fieldcrest]] name.