Editing Max Factor (section)

==Innovations==
Max Factor is credited with many cosmetic innovations, among which are:
* '''1914:''' Released the first cosmetic made specifically for motion pictures, a thinner greasepaint made in 12 shades. It was in cream form and packaged in jars, as opposed to the thicker stick grease paints used for theater.
* '''1917:''' Released "Supreme Liquid Whitener" which provided the means of obtaining an alabaster smoothness on the neck, shoulder, arms and hands.
* '''1918:''' Released "Color Harmony", a range of face powder which due to its wide range of shades allowed the customizing of consistent make-up for an individual actor or actress.
* '''1925:''' Released "Max Factor's Supreme Nail Polish," a metal pot of beige-colored powder that was sprinkled on the nails and buffed with a chamois buffer, to give nails shine and some tint.
* '''1927:''' Released "Society Nail Tint," a small porcelain pot containing rose colored cream. Applied to the nail and buffed, it gave a natural rose color. "Society Nail White" was also released. This was a tube of chalky white liquid that was applied under nail tips and left to dry. The result resembled the modern [[French manicure]].
* '''1928:''' Developed cosmetics specifically for use in black-and-white films. Max Sr. was awarded an Oscar award for this innovation.
* '''1930''': Invented [[lip gloss]].
* '''1932''': Developed a line of "Television Make-up," specifically to meet the needs of television.
* '''1934:''' Released Liquid Nail Enamel, forerunner of today's nail polishes.
* '''1935''': Opened the [[Max Factor Salon|Max Factor Make-up Salon]] in Los Angeles.
* '''1935''': Released "Pan-Cake", forerunner of modern cake makeup, originally developed for color films.
* '''1940''': Released "Tru-Color" lipstick, the first smear-proof lipstick. Created the "Hunter's Bow" shape that is popular among the [[Pin-up model|pin-up]].
* '''1948''': Released "Pan-Stik" makeup.
* '''1954''': Released "Erace", the original concealer, and developed a line of cosmetics specifically for color television's needs. (This line remained the standard for TV cosmetics until the arrival of [[HDTV]].{{Citation needed|date=December 2019}})
* '''1971''': Released the first "waterproof" make-up.
* '''1980:''' Japanese subsidiary acquired an antioxidant derived from sake wine, called ''Pitera''. Subsequently, launched ''Max Factor Secret Key with Pitera'', which would later be renamed [[SK-II]].
* '''1988:''' Launched the world's first clear colorless [[mascara]]
* '''2000:''' Launched the first 12-hour long-lasting non-transfer lip color, "Lipfinity" [[lipstick]]
* '''2008:''' Launched "False Lash Effect [[mascara]]"