Editing NBCUniversal (section)

====Preparation of Peacock streaming service====
{{main|Peacock (streaming service)}}

On January 14, 2019, NBCUniversal announced that it would launch an over-the-top streaming service to compete with [[Netflix]], [[Paramount+|CBS All Access]], [[Amazon Prime Video]], [[Hulu]], [[Apple TV+]], [[HBO Max]], and [[Disney+]].<ref>{{cite news |last1=Steinberg |first1=Brian |last2=Littleton |first2=Cynthia |title=What We Know About NBCUniversal's Future Streaming Service |url=https://variety.com/2019/tv/news/nbcuniversal-streaming-service-details-1203108034/ |access-date=January 15, 2019 |work=Variety |date=January 15, 2019 |language=en |archive-date=January 15, 2019 |archive-url=https://web.archive.org/web/20190115220513/https://variety.com/2019/tv/news/nbcuniversal-streaming-service-details-1203108034/ |url-status=live }}</ref> A reorganization of the major direct reporting division was made. Bonnie Hammer was appointed chairman of [[NBCUniversal Television and Streaming#NBCUniversal Cable Entertainment|NBCUniversal Direct-to-Consumer and Digital Enterprises]] via the streaming services and the Digital Enterprises unit. Her former unit, NBCUniversal Cable Entertainment Group, was given to Mark Lazarus as chairman, [[NBCUniversal Television Group|NBCUniversal Broadcast, Cable, Sports and News]]. Universal Filmed Entertainment Group chairman Jeff Shell added NBC Entertainment, Telemundo and international channels as chairman of NBCUniversal Film and Entertainment.<ref>{{cite news |last=Steinberg |first=Brian |title=NBCUniversal Shakeup: Mark Lazarus, Jeff Shell and Bonnie Hammer Promoted, Streaming Service to Launch in 2020 (EXCLUSIVE) |url=https://variety.com/2019/tv/news/nbcuniversal-jeff-shell-mark-lazarus-bonnie-hammer-streaming-1203105966/ |access-date=January 15, 2019 |work=Variety |date=January 14, 2019 |language=en |archive-date=January 14, 2019 |archive-url=https://web.archive.org/web/20190114220742/https://variety.com/2019/tv/news/nbcuniversal-jeff-shell-mark-lazarus-bonnie-hammer-streaming-1203105966/ |url-status=live }}</ref> On September 17, 2019, NBCUniversal announced the service would be called [[Peacock (streaming service)|Peacock]] and launched on July 15, 2020.<ref>{{cite web |last=Andreeva |first=Nellie |title=NBCU Streamer Gets Name, Sets Slate Of Reboots, 'Dr. Death', Ed Helms & Amber Ruffin Series, 'Parks & Rec' |url=https://deadline.com/2019/09/nbcu-streamer-peacock-name-slate-of-reboots-dr-death-mike-schur-ed-helms-series-amber-ruffin-parks-recreation-1202736689 |website=[[Deadline Hollywood]] |access-date=September 17, 2019 |date=September 17, 2019 |archive-date=September 17, 2019 |archive-url=https://web.archive.org/web/20190917185437/https://deadline.com/2019/09/nbcu-streamer-peacock-name-slate-of-reboots-dr-death-mike-schur-ed-helms-series-amber-ruffin-parks-recreation-1202736689/ |url-status=dead }}</ref><ref>{{Cite web |last=D'Addario |first=Caroline Framke,Daniel |date=2020-07-15 |title=Peacock Launch Shows Platform’s Potential, But Inspires Confusion (Column) |url=https://variety.com/2020/tv/columns/peacock-analysis-nbc-universal-1234707194/ |access-date=2025-05-22 |website=Variety |language=en-US}}</ref> In  2025, Comcast executives told investors that Peacock had grown a customer base of more than 41 million paid subscribers.<ref>{{Cite web |last=Steinberg |first=Brian |date=2025-04-24 |title=Comcast Sees Q1 Profit Dip on Cable and Ad Revenue Declines, Peacock Climbs to 41 Million Subscribers |url=https://variety.com/2025/tv/news/comcast-nbcuniversal-q1-profit-advertising-cable-1236376927/ |access-date=2025-05-22 |website=Variety |language=en-US}}</ref>

NBCUniversal Content Studios was formed in October 2019 with Hammer as chairman and George Cheeks as vice chairman, who was co-chairman of NBC Entertainment. This new unit consists of Universal Television and Universal Content Productions. Hammer was replaced as chairman of the Direct-to-Consumer and Digital Enterprises unit by Comcast executive Matt Strauss, while Paul Telegdy would become sole chairman of NBC Entertainment and continue reporting to Shell.<ref>{{cite news|url=https://variety.com/2019/tv/news/nbc-tv-restructuring-bonnie-hammer-paul-telegdy-1203361054/|title=NBCUniversal Shakeup: Bonnie Hammer to Head Studios, Paul Telegdy Goes Solo at NBC|last1=Littleton|first1=Cynthia|date=October 7, 2019|work=Variety|access-date=October 8, 2019|last2=Low|first2=Elaine|language=en|archive-date=October 7, 2019|archive-url=https://web.archive.org/web/20191007190742/https://variety.com/2019/tv/news/nbc-tv-restructuring-bonnie-hammer-paul-telegdy-1203361054/|url-status=live}}</ref>

On February 25, 2020, Comcast announced it would purchase [[Xumo]] from the Panasonic/Viant joint venture for an undisclosed sum. The acquisition of the service—which will continue to operate as an independent business, albeit within Comcast's cable television division—stems mainly from Xumo's partnerships with [[smart TV]] manufacturers (including LG, Panasonic, and [[Vizio]]), which would allow Comcast to use Xumo's placement to market or showcase [[Xfinity]] and other Comcast services as well as use its technology to develop additional streaming platforms. The company plans to add content from the NBCUniversal programming library and the company's various television networks as well as use it to upsell Peacock, akin to [[ViacomCBS]]'s utilization of [[Pluto TV]].<ref>{{cite web|url=https://www.broadcastingcable.com/news/comcast-buys-ad-supported-streaming-service-xumo|title=Comcast Buys Ad-Supported Streaming Service Xumo|author=Jon Lafayette|date=February 25, 2020|publisher=Future US|periodical=Broadcasting & Cable|access-date=April 21, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229134700/https://www.broadcastingcable.com/news/comcast-buys-ad-supported-streaming-service-xumo|url-status=live}}</ref><ref>{{cite news|author=Alex Sherman|url=https://www.cnbc.com/2020/02/25/comcast-to-buy-xumo-for-ad-supported-streaming-service-and-technology.html|title=Why Comcast agreed to buy Xumo, an ad-supported free streaming service|date=February 25, 2020|publisher=[[NBCUniversal News Group]]|website=[[CNBC]]|access-date=April 21, 2020|archive-date=February 24, 2021|archive-url=https://web.archive.org/web/20210224043140/https://www.cnbc.com/2020/02/25/comcast-to-buy-xumo-for-ad-supported-streaming-service-and-technology.html|url-status=live}}</ref><ref>{{cite web|url=https://variety.com/2020/digital/news/comcast-acquires-xumo-free-streaming-video-service-1203515001/|title=Comcast Acquires Xumo Free-Streaming Video Service|author=Todd Spangler|date=February 25, 2020|publisher=[[Penske Media Corporation]]|periodical=[[Variety (magazine)|Variety]]|access-date=April 21, 2020|archive-date=April 10, 2021|archive-url=https://web.archive.org/web/20210410140505/https://variety.com/2020/digital/news/comcast-acquires-xumo-free-streaming-video-service-1203515001/|url-status=live}}</ref>