Editing NFL on CBS (section)

====The Ice Bowl====
The [[1967 NFL Championship Game]] between the [[1967 Green Bay Packers season|Green Bay Packers]] and [[1967 Dallas Cowboys season|Dallas Cowboys]] featured play-by-play being done by [[Ray Scott (sportscaster)|Ray Scott]] for the first half and [[Jack Buck]] for the second half, while [[Frank Gifford]] handled the color commentary for the entire game.<ref>Shropshire, 1997 pg. 173</ref> [[Pat Summerall]] and [[Tom Brookshier]] served as sideline reporters. Gifford and Summerall were intimately aware of the personality differences that existed between Dallas head coach [[Tom Landry]] and Green Bay head coach [[Vince Lombardi]] because they had both played on the New York Giants during Landry's and Lombardi's tenure at the Giants. Over 30 million people would tune in to watch the game.

On third-and-goal at the Dallas two-foot line with 16 seconds remaining, Green Bay quarterback [[Bart Starr]] went to the sidelines to confer with Lombardi.<ref>Gruver, 1998 pg. 203</ref> Starr had asked right [[Guard (American football)|guard]] [[Jerry Kramer]] whether he could get enough traction on the icy turf for a wedge play, and Kramer responded with an unequivocal yes.<ref>Gruver, 1998 pg. 202</ref> Summerall told the rest of CBS crew to get ready for a roll-out pass, because without any timeouts remaining a failed run play would end the game. Landry would say he expected a rollout pass attempt because an incompletion would stop the clock and allow the Packers one more play on fourth down, either for a touchdown (to win) or a field goal attempt (to tie and send the game into overtime).<ref>Ribowski, 2014 pg. 299</ref> But Green Bay's pass protection on the slick field had been seriously tested during the game; the Cowboys had sacked Starr eight times.<ref>Gruver, 2008 pg. 253</ref>

Frank Gifford recounted in his 1993 autobiography ''The Whole Ten Yards'' that he requested and received permission from CBS producers to go into the losing locker room for on-air post-game interviews—a practice unheard of in that era. Gifford, as a [[New York Giants]] player and a broadcaster, already enjoyed a friendship with [[Don Meredith]], and he approached the quarterback for his thoughts on the game. The exhausted Meredith, in an emotion-choked voice, expressed pride in his teammates' play, and said, in a figurative sense, that he felt the Cowboys did not really lose the game because the effort expended was its own reward. Gifford wrote that the interview attracted considerable attention, and that Meredith's forthcoming and introspective responses played a part in his selection for [[American Broadcasting Company|ABC]]'s ''[[Monday Night Football]]'' telecasts three years later.<ref>Gifford and Waters, 1993, pg. 243</ref>

No copy of the complete telecast is known to exist. Some excerpts (such as the announcers' pre-game comments on the field) were saved and are occasionally re-aired in retrospective features. The Cowboys' radio broadcast on [[KLIF (AM)|KLIF]], with [[Bill Mercer]] announcing, and the Packers' radio broadcast on [[WTMJ (AM)|WTMJ]], with Ted Moore announcing, still exist.<ref>Gruver, 2002 pg.</ref>