Editing Next plc (section)

==Logos and marketing==
[[File:Next former logo.png|thumb|Next logo used from 1991 to 2007]]
[[File:Next 2007- logo.svg|thumb|Next logo used from 2007 to March 23rd, 2022]]
Until circa 1991 Next used a lower case [[Courier (typeface)|Courier]]-style typeface in black against a white background for its logo. This was replaced by the capitalised NEXT logo in a [[Roman type|Roman]]-serif style type face. There were some variations of this such as the logo with each letter of NEXT in an individual square and in some stores in 2005/2006 had the Next logo in a varying blue & black background with "X's" printed on them, as opposed to the black background. In addition, some variations in typeface occurred during the logo's use – including similar fonts that had serifs positioned above the "T" crossbar, similar to [[Garamond]] and others that had more in common with [[Times New Roman]]. In 2007 a new '''next''' logo was introduced, although the previous logo continued to be used until stock was exhausted.<ref>{{cite web|url=http://www.intangiblebusiness.com/news/marketing/2007/03/next-rebrands|title=Next rebrands|publisher=Intangible Business|date=March 2007|access-date=9 April 2017}}</ref>

Next clothing often carries reference to the origins of the company in 1982 with use of "82" or "1982" as a design feature on clothes in all ranges.<ref>{{cite web|url=http://www.next.co.uk/shot.asp?extra=sch&b=X43&p=708&s=8&n=Children&pid=439-696&exclude=00P00 |title=Example 1982 branding |publisher=Next |access-date=26 March 2016 |url-status=dead |archive-url=https://web.archive.org/web/20090214154536/http://www.next.co.uk/shot.asp?extra=sch&b=X43&p=708&s=8&n=Children&pid=439-696&exclude=00P00 |archive-date=14 February 2009 }}</ref>

Prior to 2007 Next only advertised immediately prior to a sale, usually through brief television spots and newspaper advertising. In 2007 following a "disappointing" 7.2% fall in [[like for like]] sales, it announced it was investing "£17&nbsp;million over the next three years to revive its existing stores and product offering" + an additional £10m for marketing.<ref name="yas">{{cite web|url=http://www.fashionunited.co.uk/news/next.htm|title=Next launch on-line catwalk |publisher=Fashionunited.co.uk |access-date=12 October 2010}}</ref> [[Yasmin Le Bon]] who modelled in the first Next Directory in Spring 1988 featured in an on-line fashion show.<ref name="yas" />

In September 2007, to celebrate its 25th anniversary, Next launched its first television campaign in twelve years named 'Ali's Party' with the song '[[Suddenly I See]]' and starring Brazilian supermodel [[Alessandra Ambrosio]].<ref name="maduk">{{cite web|url=http://www.mad.co.uk/Main/News/Articlex/275fffdb7e4b4582b64d3d570ab8c135/Next-launches-TV-campaign.html |title=Welcome to the new |publisher=Mad.co.uk |access-date=26 November 2012}}</ref> All extra casts were Next employees, otherwise nicknamed 'nextras'. A second advert featuring Ambrosio, was screened in November 2007 and the songs were regularly played instore during the campaign.<ref>{{cite web|url=https://www.youtube.com/watch?v=2mPRJ1wC8F8 |archive-url=https://ghostarchive.org/varchive/youtube/20211222/2mPRJ1wC8F8 |archive-date=2021-12-22 |url-status=live|title=Alessandra Ambrosio Next UK Christmas TV commercial|website=[[YouTube]]|date=8 November 2007 |access-date=9 April 2017}}{{cbignore}}</ref>

An advert directed by [[Ben Watts]] and filmed on the banks of the [[Seine|River Seine]] was shown in September 2010 to reflect the season's [[Paris]]ian chic styles. It was soundtracked by [[The Specials]]’ "[[A Message to You, Rudy]]" and starred Brazilian model [[Emanuela de Paula]] and Spanish actor [[Jon Kortajarena]].<ref>{{cite web |url=http://www.beautyconfessional.net/2009/12/next-christmas-09-emanuela-de-paula-nathan-bogle-and-amy-hixon.html |title=Next Christmas 09 – Emanuela de Paula, Nathan Bogle and Amy Hixon |publisher=Beauty Confessional |date=3 December 2009 |access-date=26 November 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120903033646/http://www.beautyconfessional.net/2009/12/next-christmas-09-emanuela-de-paula-nathan-bogle-and-amy-hixon.html |archive-date=3 September 2012  }}</ref>