Editing Perceptual mapping (section)

==Modern techniques==

Marketers can reveal shoppers' collective perceptual map with increasing precision and detail by aggregating and analysing their data; this is done, for example, in the smartphone and laptop industries.<ref>{{cite journal|last1=Lee|first1=Anthony JT|last2=Sun|first2=Chih-Yuan|last3=Yang|first3=Fu-Chen|last4=Chen|first4=Chao-Hung|last5=Wang|first5=Chun-Sheng|title=Mining perceptual maps from consumer reviews|journal=Decision Support Systems|date=2016|volume=82|issue=February|pages=12–25|doi=10.1016/j.dss.2015.11.002|publisher=Elsevier B.V.|language=English|issn=0167-9236}}</ref><ref>{{cite journal |last1=Zaribaf|first1=Mehdi|last2=Shameli|first2=Nora|title=Notebook Positioning by Perceptual Map and Laddering Method|journal=New Marketing Research Journal |date=Fall 2012 |volume=2 |issue=3|pages=121–134|publisher=University of Isfahan, Iran|language=Persian|issn=2228-7744}}</ref>

Furthermore, they can be used in non-commercial applications, such as identifying factors involved in dangerous driving.<ref>{{cite journal |last1=Vanlaar |first1=Ward |last2=Simpson |first2=Herb |last3=Robertson |first3=Robyn|title=A perceptual map for understanding concern about unsafe driving behaviours |journal=Accident Analysis and Prevention |date=2008 |volume=40 |issue=5 |pages=1667–1673|doi=10.1016/j.aap.2008.05.009|publisher=Elsevier B.V. |pmid=18760094 |language=English |issn=0001-4575|doi-access=free }}</ref>