Editing Product placement (section)

===Brand integration===
Brand integration, a variant of product placement, is when "the product or company name becomes part of the show in such a way that it contributes to the narrative and creates an environment of brand awareness beyond that produced by advanced placement."<ref name=revolutionized169>{{cite book
|author=Amanda Lotz |title=The Television Will Be Revolutionized
|year=2007 |publisher=New York University Press |location=New York, NY
|isbn=978-0-8147-5220-3 |pages=169–170|author-link=Amanda D. Lotz
}}</ref> While this type of advertising is common on unscripted shows such as ''[[The Apprentice (TV series)|The Apprentice]]'', it can also be used in [[scripted television]].<ref name=revolutionized169/> An early example was by [[Abercrombie & Fitch]], when one of its stores provided the notional venue for part of the romantic comedy film ''[[Man's Favorite Sport?]]'' (1964). On ''[[All My Children]]'' one character took a job at [[Revlon]].<ref name=revolutionized169/> The character's job became part of the character's development.<ref>{{cite web
|url=http://www.blitzagency.com/our-work/project/damages-cadillac
|title=Damages + Cadillac |publisher=BLITZ Agency
|archive-url=https://web.archive.org/web/20141108190600/http://www.blitzagency.com/our-work/project/damages-cadillac
|archive-date=November 8, 2014}}</ref>

''[[Jurassic Park (film)|Jurassic Park]]'' not only prominently features [[Ford Motor Company|Ford]] cars and other commercial products, but also includes a scene displaying its own promotional merchandise. One shot shows the "Jurassic Park Souvenir Store", with products that it offered for sale to fans.