Editing Prora (section)

== Sale and redevelopment ==
[[File:2019 Prora Block I Seeseite.jpg|thumb|267px|In 2019 after renovation]]

In 2004, following more than a decade of unsuccessful attempts to sell the site as a whole, the blocks of the building began being sold off individually for various uses.<ref name="dw" /> On 23 September 2004, Block 6 sold for €625,000 to an unknown bidder.<ref name="dw" /> On 23 February 2005, Block 3, the former Museum Mile, was sold to Inselbogen GmbH, which announced that the building would be used as a hotel. In October 2006, blocks 1 and 2 were sold to Prora Projektentwicklungs GmbH which announced plans of converting the buildings into shops and apartments. However, Block 1 was re-offered for sale at an auction on 31 March 2012 and was purchased by a Berlin investor for €2.75&nbsp;million.

In November 2006, the [[Institute for Federal Real Estate (Germany)|Federal Agency for Real Estate]] purchased Block 5. With financial support from the federal government and the state of [[Mecklenburg-Vorpommern]] it planned to establish a youth hostel in the building. Located in the northernmost part of the complex, it was divided into five contiguous parts. <!-- In July 2011, -->

In late 2008, plans were approved to have Prora fill its original purpose and turn it into a modern tourist resort. The council set out plans to build enough living space to house 3,000 people, as well as a [[youth hostel]], and amenities for tourists. Kerstin Kassner, a local councillor, compared Prora's shore with a "Caribbean beach". However, the decision met with some skepticism from Binz locals, who felt that there were already too many tourists in the region, and Heike Tagsold, a Prora historian, who said that the town's past made it an inappropriate location for tourists. Nevertheless, in 2011 the long-planned large youth hostel with 402 beds in 96 rooms opened; it is the largest youth hostel in Germany and has been popular. A possible expansion of the facility aimed toward budget-minded tourists has been proposed.<ref name=Prora08>{{cite news|url=http://news.bbc.co.uk/1/hi/world/europe/7777866.stm |title=Holiday camp with a Nazi past |newspaper=[[BBC News]] |last=Moore |first=Tristana |date=13 December 2008 |access-date=13 December 2008 }}</ref>

In September 2010, plans were announced by a German-Austrian investor group to renovate blocks 1 and 2 as housing for the elderly and a hotel with 300 beds that includes tennis courts, and swimming pool, and a small shopping centre. The investment costs are estimated at €100&nbsp;million.

=== Metropole Marketing ===
In 2013, a German company, Metropole Marketing, bought the rights to refurbish Prora and market the units as summer homes.<ref name="weller"/> By that year, refurbished apartments in the so-called Colossus were on sale for as much as €700,000 each.<ref name="businessweek" /> The completion date was estimated as 2016. In 2016, the first of the new apartments opened in Block 1.<ref name="weller">{{cite news|last1=Weller|first1=Chris|title=Hitler's 3-mile-long abandoned Nazi resort is transforming into a luxury getaway|url=https://www.businessinsider.com/adolf-hitler-nazi-resort-prora-2017-7/#while-the-nazi-police-state-was-in-development-the-overarching-german-vision-was-a-hopeful-one-moorhouse-tells-business-insider-and-this-is-where-something-like-prora-comes-in-2|accessdate=10 July 2017|work=[[Business Insider]]|date=10 July 2017}}</ref> The Prora Solitaire hotel in Block 2 opened for the summer of 2016, and some reconstructed flats were for sale in that Block by mid 2017. At that time, four of the buildings were in the process of redevelopment, a fifth was used as a youth hostel while the remaining three remained in ruins.<ref name="businessweek" /><ref>{{cite web|url=https://www.cnbc.com/2017/06/17/a-nazi-era-resort-town-redeveloped-and-open-for-business.html|title=This Nazi era resort town has been redeveloped into luxury hotels and apartments|first=Getty|last=Images|website=[[CNBC]] |date=17 June 2017|publisher=|accessdate=22 June 2018}}</ref><ref>{{cite news|url=https://www.telegraph.co.uk/travel/destinations/europe/germany/articles/nazi-relic-set-to-become-luxury-beach-resort/|title=Failed Nazi holiday resort set for luxury makeover|newspaper=The Telegraph|date=September 2016|publisher=|accessdate=22 June 2018|last1=Morris|first1=Hugh}}</ref>
 
A November 2017 update indicated that most of the units (flats) in Block 1 had been sold, having been marketed as summer homes for those who live in Hamburg and Berlin.<ref name=hatherly /> Many were listed by owners as short term rentals.