Open main menu
Home
Random
Recent changes
Special pages
Community portal
Preferences
About Wikipedia
Disclaimers
Incubator escapee wiki
Search
User menu
Talk
Dark mode
Contributions
Create account
Log in
Editing
Psychological testing
(section)
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
=== Attitude scales === An attitude scale assesses an individual's disposition regarding an event (e.g., a Supreme Court decision), person (e.g., a governor), concept (e.g., wearing face masks during a pandemic), organization (e.g., the Boy Scouts), or object (e.g., nuclear weapons) on a unidimensional favorable-unfavorable attitude continuum. Attitude scales are used in marketing to determine individuals' preferences for brands. Historically social psychologists have developed attitude scales to assess individuals' attitudes toward the United Nations and race relations.<ref>Brown, R. (1965). ''Social psychology''. New York: The Free Press.</ref> Typically [[Likert scale]]s are used in attitude research. Historically, the [[Thurstone scale]] was used prior to the development of the Likert scale. The Likert scale has largely supplanted the Thurstone scale.<ref name=":1"/>
Edit summary
(Briefly describe your changes)
By publishing changes, you agree to the
Terms of Use
, and you irrevocably agree to release your contribution under the
CC BY-SA 4.0 License
and the
GFDL
. You agree that a hyperlink or URL is sufficient attribution under the Creative Commons license.
Cancel
Editing help
(opens in new window)