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Public Image: First Issue
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=="Public Image" promo video== In August 1978, a promotional video for the upcoming single [[Public Image (song)|"Public Image"]] was shot by [[Peter Clifton|Peter Clifton's]] production company Notting Hill Studio Limited, which had just completed ''[[The Punk Rock Movie]]''. *'''Peter Clifton (video producer, 2006):''' "They formed Public Image and hired me and Don Letts to shoot their first video clip for Virgin. I hired a theatre in [[Fulham]] and dressed the band up on stage with garbage bags as a backdrop, and Richard Branson, the owner of Virgin, came down to witness the filming. There was a quiet lull in the middle of one of the takes, and [[Sid Vicious]] screamed at the top of his voice 'Peter Clifton, where's the 200 quid you owe me?'"<ref>[[Peter Clifton]]: "Film Producer's Commentary" (''[[The Punk Rock Movie]] β Widescreen Special Edition'' DVD, [[EMI]] 2006)</ref> *'''Don Letts (video director, 2007):''' "Before the PiL promo, I was Don Letts, DJ at [[The Roxy (Covent Garden)|the Roxy]], [[Rastafari movement|dread]] with a camera. All of a sudden I had a film crew and a [[16 mm film|16 mm camera]]. The promo was shot at a studio in [[Olympia, London|Olympia]] and I was making the shit up as I went along, having never been to film school. The video suited PiL's mood, being totally anti-celebrity, it showed them playing in a dimly-lit studio. Because it was John's band, I naively decided people just wanted to see him β due to my total inexperience I went for the safe option. It is just John's dynamics that give the video any substance whatsoever. It was a very intense and dark performance [...] I have made near enough 400 promo videos in my time. My first was for PiL. They chose me as they did not want to use boring old farts, and we had a good relationship."<ref>Don Letts, David Nobakht: ''"Culture Clash β Dread Meets Punk Rockers"'' (SAF Publishing 2007, pages 119,178)</ref> *'''John Lydon (1978):''' "The promotional film was made and paid for by ourselves out of our advance. Virgin weren't interested."<ref>Charlotte Wylie: ''"But Everyone Knew Him As Rotten"'' ([[Trouser Press]], May 1979)</ref> The promo video was released on 15 September 1978 and shown on British TV twice in October 1978.<ref>''Saturday Night People'' ([[London Weekend Television]] Saturday, 21 October 1978)</ref><ref>''[[Top of the Pops]]'' ([[BBC One|BBC1]] Thursday, 26 October 1978)</ref> In December 1986, it was released on VHS,<ref>[http://www.discogs.com/Public-Image-Ltd-Videos/release/1715925] Public Image Ltd.: ''"Videos"'' VHS cassette (Virgin Music Video December 1986)</ref> and on DVD in October 2005.<ref>[http://www.discogs.com/John-Lydon-The-Best-Of-British-1-Notes/release/1102064] John Lydon: ''"The Best of British Β£1's"'' DVD ([[EMI]] October 2005)</ref>
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