Editing QVC (section)

====Worldwide reach====

Diller changed the name of QVC Network to QVC, Inc. in 1994, while creating a holding company to allow the firm to diversify and build assets and divisions separately. Among the changes were the creation of two new divisions, Q Direct, to produce infomercials and 60- and 120-second direct response TV commercials, and QVC Interactive, an online-shopping service.<ref>{{cite news |last1=Edelson |first1=Sharon |title=Diller Takes Steps to Transform QVC Into Multimedia Company |url=https://www.wwd.com/business-news/retail/diller-takes-steps-to-transform-qvc-into-multimedia-company-1154823/ |access-date=25 April 2020|publisher=[[Women's Wear Daily]] |date=18 Feb 1994}}</ref> QVC launched their internet shopping site, iQVC, on September 15, 1996.<ref>{{cite web |url=https://corporate.qvc.com/wp-content/uploads/2017/03/Vm0wd2VF-2.pdf |title=QVC Milestones |access-date=2020-04-26 }}</ref>

QVC's shopping channel based in Mexico, airing in non-primetime programming hours on [[XHTV-TDT|Canal 4]], launched November 1, 1993 in a partnership with [[Televisa]], and known domestically as CVC (a Spanish translation of the network's full name).<ref>{{cite news |last1=Rothman |first1=Matt |title=QVC pushes into Mexico |url=https://variety.com/1993/tv/news/qvc-pushes-into-mexico-106305/ |access-date=25 April 2020 |publisher=[[Variety (magazine)|Variety]] |date=27 Apr 1993}}</ref> The operation closed on August 4, 1995, after the [[Mexican peso crisis|devaluation of the]] [[Mexican peso]] during a monetary transition, and a general national loathing of long-form home shopping and [[infomercial|paid programming]] content.<ref>{{cite news |last1=Paxman |first1=Andrew |title=Shopping web bagged across border |url=https://variety.com/1995/scene/markets-festivals/shopping-web-bagged-across-border-99129613/ |access-date=25 April 2020 |publisher=[[Variety (magazine)|Variety]] |date=12 Mar 1995 }}</ref>